Employer branding campaign

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three instagrams with two men and one woman on the same page for facebook

Recruitment with Heart Greystar, a leading international real estate company, approached Think Joule to help create a recruiting campaign to attract new hires. They were struggling to shake their opaque corporate perception and reach recruits on a human and local level in the Pacific Northwest. Having witnessed first-hand the power of photography in other projects, Think Joule conducted a photoshoot to capture the essence of Greystar — heart, hustle, drive, energy, enthusiasm and talent. Our…

a woman holding a tray with mcdonald's food on it in front of a yellow background

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

a large billboard on the side of a building advertising an impact investing program for women

Heydays on Instagram: "@moniflo.app offers simple fund investing with a focus on sustainability. By using the UN’s Sustainable Development Goals to highlight the real-world impact of your investments, you get valuable insight that can guide you towards more than just financial return. The service and identity are also designed to give the financially inexperienced a simple and accessible entrance to invest, regardless of skill or investment amount. The flower metaphor and colors signal an…

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