Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, ...
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STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit
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41:45As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with Meta ads. Claim your Creative Diversification Package at: https://www.tiereleven.com/cd Record Black Friday sales don’t mean anything if you shredded…
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The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
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35:45
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35:45With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd The days of throwing up a…
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The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
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32:37
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32:37Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more. Check out the offer at: https://www.tiereleven.com/cd Meta’s latest update will fundamentally change how your ads are ran…
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SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification
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25:11
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25:11Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd Are you really getting the most out of y…
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How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda
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27:15John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results. If you’ve ever paused an ad because …
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The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)
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34:17
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34:17Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd AI is not a buzzword. It is not a passing…
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The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1)
29:43
29:43
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29:43While other advertisers scramble to figure out Meta's Andromeda update, we've cracked the code! Our Creative Diversification Package will increase your ads’ reach by 50%+ and save you over $330k on agency fees. Join the winning 0.01% businesses now at: https://www.tiereleven.com/cd Do you feel overwhelmed by the speed of AI advancements? The tech w…
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The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
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36:00
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36:00Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts. Download Your nCAC Calculator Now: https://www.tiereleven.com/ncac Joining us today is Cole Turner, Growth Strategist at Tier 11. We break down how incorrect nCAC (New Cust…
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FIRE Your Media Buyer: The Fix for Wasted Ad Spend
38:11
38:11
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38:11Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta’s Andromeda update and AI automating campaign optimiz…
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Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals
44:08
44:08
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44:08Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of high-stakes business conversations. We talk about the power of "status" in negotiations and how framing your offer makes all the difference. Oren brea…
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The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool
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26:03
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26:03Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+ Creative Image Generator and why letting AI “help” your campaigns might not mean what you think. La…
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Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything
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49:18
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49:18Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the…
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Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?
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42:03
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42:03Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification. Lauren shares her real campaign results from a live test usin…
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3 Mind-Boggling Ways Triple Whale Is Screwing Your Business
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52:35
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52:35Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads. Tier 11’s John Moran breaks down how media buyers can fall…
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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2
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24:43Be sure to listen to Part 1 of this episode first for a complete understanding before diving into this one. Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsell…
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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1
30:54
30:54
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30:54Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert. Schedule a discovery call: https://www.tiereleven.com/apply-now How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative stra…
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PMAX vs. Standard Shopping: The $80K Test That Shocked Us
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26:36
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26:36Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Perfor…
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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)
29:55
29:55
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29:55Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI firs…
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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)
31:12
31:12
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31:12Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite. Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined c…
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Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months
52:24
52:24
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52:24Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac Today, we are analysing a case study of a membership site business that achieved …
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Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways
49:00
49:00
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49:00Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%. We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, wi…
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The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1
38:13
38:13
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38:13It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations. Today, we’re sharing how many busines…
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Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
47:14
47:14
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47:14You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals. Oren Klaff is a leading exp…
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Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
51:28
51:28
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51:28Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 …
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Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam
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43:21The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis…
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