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  • The Next Big Idea Persuasion: How to Change People's Minds (Season 1, Episode 24)
  • Podcast Episode | 46 min | Talk-Show

The Next Big Idea

Persuasion: How to Change People's Minds (Season 1, Episode 24)
Podcast Episode | 46 min | Talk-Show
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod - but often to no avail. Wharton marketing professor Jonah Berger says ...See moreBusinesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod - but often to no avail. Wharton marketing professor Jonah Berger says there's a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change. See less
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Status
Edit Released
Updated Jul 28, 2020
Release date
Jul 28, 2020 (United States)
Awards
1 nomination

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2 cast members
Name Known for
Jonah Berger
Self - Guest Self - Guest   See fewer
Brain Games (2011)
Rufus Griscom
Self - Host Self - Host   See fewer
The Next Big Idea (I) (2019)
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