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  • Secrets of the Middle Aisle (2022–2022)
  • TV Mini-series | Documentary
Secrets of the Middle Aisle (2022–2022)
TV Mini-series | Documentary
Must have heated dressing gown? How about a Himalayan salt lamp? Supermarkets Lidl and Aldi have created shopping destinations in their middle aisles, luring in customers with eclectic products you never realised you needed and creating ...See moreMust have heated dressing gown? How about a Himalayan salt lamp? Supermarkets Lidl and Aldi have created shopping destinations in their middle aisles, luring in customers with eclectic products you never realised you needed and creating social media sensations. Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets exploit our 'fear or missing out' to keep us coming back for more. She also reveals the secrets behind the low-prices and smart branding of our favourite middle aisle products, putting them to the test against market rivals. Along the way, Denise fills her own shopping basket and meets retail experts and fellow middle aisle devotees. See less
Read more: Plot summary
Seasons
1   See all
Director
Declan Healy
Editors
Taryn Calverey | Jack Abbot
See all filmmakers & crew (9)
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Status
Edit Released
Updated Nov 28, 2022
Release date (First episode)
Nov 28, 2022 (United Kingdom)

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Cast

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1 cast member
Name Episodes Known for
Denise Van Outen
Self - Presenter Self - Presenter   See fewer
Run for Your Wife (2012)
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