Paris to Dakar II - Production & Contact Info

Paris to Dakar II (1995)
Short | Short

Paris to Dakar II (1995)

Short | Short

The Kia Sportage first debuted in Europe in 1995. The quirky Paris to Dakar campaign featuring the Sportage model was part of the Korean brand's larger introduction into North America. While the local and overseas Sportage's were built at ...See moreThe Kia Sportage first debuted in Europe in 1995. The quirky Paris to Dakar campaign featuring the Sportage model was part of the Korean brand's larger introduction into North America. While the local and overseas Sportage's were built at Kia's Hwasung assembly plant, in South Korea, the European spec model was built by Karmann, the famous German independent car maker, until 1998. In these spots, the company focused primarily on the vehicles rugged off-road capabilities. The Kia Sportage completed the 1993 Paris-Dakar rally and the 1995 Baja 1000, becoming the first vehicle ever to complete both courses. In an unusual twist of fate Robert Firth, in addition to having being cast in London as one of the drivers in the commercials, would later be chosen in Los Angeles to voice several other models of the Kia brand, for their rollout in North America. Written by Anonymous See less