Iconic fashion photography

Leigh Bowery provoked, Dior’s elegant New Look inspired, Katharine Hamnett’s slogan T-shirts challenged: these are the shots that made the world see clothes differently

Photography has many tips and tricks of the trade used both by amateurs and famous photographers - the many uses of light, perspective, darkness, exposure, and many other bits are what makes beautiful pictures. All of that wouldn't come to one unified look without shadows though as they are what gives the image depth or in some cases, changes the view entirely. Also, they're free, they're everywhere, and there's no limit to what you can do with them if you have the know-how.

Naomi

Dans son exposition photo, Patrick Demarchelier démontre encore une fois sa maîtrise du média. Que ce soit à travers le portrait ou la mode, ses sujets véhiculent de la prestance, du style et de l'intelligence. Sa technique sans défaut combinée avec son imagination innovante, élève son travail au rang d'art. In this exhibition of photographs, Patrick Demarchelier again demonstrates his mastery of the medium. Whether portraiture or fashion, his subjects convey poise, style, and intelligence.

This gown was the first evening dress designed for Christian Dior by his new assistant, Yves Saint-Laurent. From the book: Avedon Fashion 1944-2000