Art Direction for WAYGOOD | By After Hours
WAYGOOD. A gathering place for Richmond locals (and everyone else). After Hours worked on the brand strategy, visual identity, and website for this Melbourne wine bar, aiming to capture the relaxed energy of WAYGOOD. It's an unpretentious, warming, and friendly neighbourhood spot in Melbourne, Australia. The brand uses illustrations to communicate the offering, paired with art direction that uses high flash photography to highlight the idiosyncrasies and small moments at the venue.