Optimizing B2B Brand Visibility in AI-Generated Search Results — 1827 Marketing
B2B buyers use AI-powered search to find solutions, with generative answers appearing in nearly half of all queries. Most brands remain absent from these touchpoints. Marketers need to rethink their approach to encourage citation by AI. Our latest article provides a way forward. https://1827marketing.com/smart-thinking/optimizing-b2b-brand-visibility-in-ai-generated-search-results #AI #Marketing #SEO #B2B
Measuring and Attributing ROI Across Complex B2B Buyer Journeys — 1827 Marketing
B2B buyers engage across 27 touchpoints before purchase. Their journeys are complex. Here are some approaches for professional services marketers to prove marketing's impact and secure budget allocation. https://1827marketing.com/smart-thinking/measuring-and-attributing-roi-across-complex-b2b-buyer-journeys #CustomerJourneys #Strategy #Marketing #MarketingAutomation #ContentMarketing
0:15
The New AI Video Toolkit: Tools Every B2B Marketer Should Be Testing Now
New tools from Google (Veo 3) and Midjourney are making professional-quality video creation accessible to every B2B marketer. Read our complete guide to getting started with AI video tools https://1827marketing.com/smart-thinking/the-new-ai-video-toolkit-tools-every-b2b-marketer-should-be-testing-now #ContentMarketing #B2B #Marketing #AI #Video
The Hidden Event Marketing Platform Already in Your Tech Stack: Maximising Microsoft Teams — 1827 Ma
Save on Webinar platforms. Microsoft Teams isn’t just for meetings. With its built-in event formats for Meetings, Webinars, and Town Halls it can become a full-fledged marketing engine. https://1827marketing.com/smart-thinking/the-hidden-event-marketing-platform-already-in-your-tech-stack-maximising-microsoft-teams #B2B #Webinars #ContentMarketing #MarketingAutomation
How to Adapt B2B Marketing Strategies for Google's AI-Powered Search Era — 1827 Marketing
A year into Google’s AI Overviews, the data is in: fewer clicks, more zero-click searches, and a growing role for AI as content gatekeeper. What does this mean for B2B marketing strategy? Read our latest briefing by following the link below: https://1827marketing.com/smart-thinking/how-to-adapt-b2b-marketing-strategies-for-googles-ai-powered-search-era #B2B #AI #Marketing #Strategy
Email Deliverability in 2025: New Rules, Higher Standards, and What B2B Marketers Should Do — 1827 M
Microsoft's May 2025 requirements join similar moves by Google and Yahoo, mandating DMARC authentication and rewarding sender transparency. For marketers, email compliance is merely the starting point: the opportunity lies in building trust through every email sent. It's time to look again at ensuring this touchpoint delivers a positive customer experience. https://1827marketing.com/smart-thinking/email-deliverability-in-2025-new-rules-higher-standards-and-what-b2b-marketers-should-do
Orchestrating B2B Marketing for Customer-Centric Business Impact — 1827 Marketing
B2B marketers must align strategies, channels, and teams to deliver customer experiences that drive business value. Our latest article outlines six key imperatives to achieve this alignment. https://1827marketing.com/smart-thinking/orchestrating-b2b-marketing-for-customer-centric-business-impact #B2B #Marketing #Strategy
AI in B2B Marketing: 2025 Statistics Every CMO Needs to Know — 1827 Marketing
AI in B2B marketing has hit a tipping point: 71% adoption but only 19% systematic implementation. Our latest article has all the AI statistics, evidence and analysis that every CMO needs: https://1827marketing.com/smart-thinking/ai-in-b2b-marketing-2025-statistics-every-cmo-needs-to-know #AI #Marketing #MarketingAutomation #ContentMarketing #Strategy
What B2B Marketers Should Learn From (and About) Canva — 1827 Marketing
Every business leader and marketer should know Canva, both as a platform and a business case study. It shows how insight into users' needs and frustrations can be transformed into leading product and brand by simplifying experiences and focusing on productivity and integration. https://1827marketing.com/smart-thinking/what-b2b-marketers-should-learn-from-and-about-canva
Promoting Expertise at Scale: A Strategic Guide to LinkedIn Thought Leadership Ads — 1827 Marketing
Our latest guide explores how to use LinkedIn to elevate business and leadership voices through targeted, paid thought leadership. https://1827marketing.com/smart-thinking/promoting-expertise-at-scale-a-strategic-guide-to-linkedin-thought-leadership-ads
Client Confidential? How to Showcase Success Without Naming Names — 1827 Marketing
When you can't name your most prestigious clients, focus on what truly matters: your process, insights, and results. Our new guide shows how to turn confidentiality constraints into compelling narratives that resonate with prospects. https://1827marketing.com/smart-thinking/client-confidential-how-to-showcase-success-without-naming-names
LinkedIn’s Creator Hub: A Board-Level Briefing for B2B Growth — 1827 Marketing
LinkedIn has evolved beyond simple networking. Its Creator Hub now offers B2B executives a structured path to thought leadership that directly impacts business development. Discover the Create-Optimise-Grow framework and practical tools for implementation in our latest article: https://1827marketing.com/smart-thinking/linkedins-creator-hub-a-board-level-briefing-for-b2b-growth #ContentMarketing #LinkedIn #ThoughtLeadership
How to Vibe Code Your Way to Novel B2B Customer Experiences — 1827 Marketing
How do you sell expertise clients can't see or touch? 'Vibe coding' helps professional services marketers create interactive tools without writing code. See how it works. https://1827marketing.com/smart-thinking/how-to-vibe-code-your-way-to-novel-b2b-customer-experiences #MarketingAutomation #ContentMarketing #AI #CustomerExperience
How to Implement Account-Based Marketing for Professional Services on LinkedIn — 1827 Marketing
Professional services selling has always been personal. Our new framework shows how to implement Account-Based Marketing on LinkedIn to focus resources on creating meaningful connections with decision-makers at specifically identified organisations. https://1827marketing.com/smart-thinking/how-to-implement-account-based-marketing-for-professional-services-on-linkedin #LinkedIn #PPC #ABM #ContentMarketing #MarketingAutomation
We think you’ll love these