If it’s not clear by now, there’s no going back to what life was like before the pandemic. As the world continues to move forward in this new reality, the folks at Pantone are looking toward a hue that speaks to this new vision of the future. For 2023’s Color of the Year, the experts say it’s an unconventional shade for an unconventional time, and for Pantone specifically, it’s a color that they haven’t featured in over a decade.