Advertising

Useful websites and sources for advertising unit.

52 Pins

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How we resurrected Audrey HepburnTM for the Galaxy chocolate ad

Galaxy Advert: Mike McGee tells us how the ad pushed the boundaries for computer graphics

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Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.

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17 iconic ad campaigns that changed the world

Business Insider - Ads that changed the world - Over the years, we have seen dozens of ads that have done much more than just persuade us to buy a product or service. The very best campaigns have affected the way we communicate and interact with one another, from the coffee breaks we enjoy, to the clothes we wear to work, to the videos we share online.

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Sell & Spin A History of Advertising

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The Pratfall effect and why brands should flaunt their flaws

Imperfections can make people and products more attractive, so what are the implications for brand marketing?

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Content restricted

Videomaker's guide to the pre-production process.

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The Evolution of Advertising: How Consumers Won the War for Their Attention

The Evolution of Advertising: How Consumers Won the War for Their Attention - In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.