Recently, large-scale, Web-based service marketplaces, where many small service providers
compete among themselves in catering to customers with diverse needs, have emerged. …

Motivated by interactions with a major player in the aerospace industry, we consider the
relationship between a supplier of specialty material forgings and a buyer that manufactures …

A mass customization strategy enables a firm to match its product designs to unique consumer
tastes. In a classic horizontal product‐differentiation framework, a consumer's utility is a …

Many sellers offer product trials to allow consumers the option to try products before purchasing.
With a product trial, a consumer may find they like a product more than expected, thus …

We consider a service provider in a market with two segments. Members of the first request
a reservation ahead of service and will not patronize the firm without one. Members of the …

Mass customization provides a mechanism by which firms can better target a broad scope
of consumer preferences and thus, in so doing, potentially increase their profits. We study …

Problem definition: Consumers often try a few varieties of an experience product before
establishing a shopping routine. In retailing, a sample box typically refers to a package of …

Large‐scale, web‐based service marketplaces have recently emerged as a new resource for
customers who need quick resolutions for their short‐term problems. Due to the temporary …

This paper studies a class of queueing control problems involving commonly used control
mechanisms such as admission control and pricing. It is well established that in a number of …

This paper investigates an optimal sequencing and dynamic pricing problem for a two-class
queueing system. Using a Markov Decision Process based model, we obtain structural …