Social commerce (SC) is an upcoming trend that has changed the online shopping experience
by allowing e‐retailers to develop long‐term relationships with customers and increase …

This paper outlines the main areas and latest developments of logistics service quality (LSQ)
in the context of business to consumer (B2C) online shopping and proposes future …

The customer experience (CX) in Social Commerce (SC) as a research area gained
momentum in two decades after scholars discovered its influential role in loyalty, repurchase …

Behavioural operation management (BOM), an emerging area within operations management,
explores the interaction of human behaviours and operational processes and systems, …

Culture plays a pivotal role in shaping the success of supply chain integration (SCI). As
noted by Christopher, organizational culture influences the extent to which collaborative …

Sustainable Production and Consumption, as emphasized by UN SDG-12, play a vital role
in addressing global challenges. This study examines SDG-12 through the lens of financial …

Online marketing techniques experienced as creepy repeatedly come into crosshairs of
consumer behavior research. In three studies we manipulated levels of personalization and ad …

Un excelente servicio al cliente es fundamental para aumentar la lealtad del cliente y generar
recomendaciones positivas, lo que impulsa el crecimiento y la reputación de la empresa …