How to Grow Your SaaS without PPC, SEO, or Cold Email Spam

SEO is becoming more competitive. Ranking for quality keywords is harder than ever.

PPC costs are on the rise and getting a good ROAS is more challenging.

Successful SaaS companies like Time Doctor, Lemlist, and ConvertKit are deploying marketing strategies that go BEYOND SEO and PPC.  

Click here and grab the guide and learn a step by step strategy on “How to Grow Your SaaS without PPC, SEO, or Cold Email Spam

🧠 Bite-sized news and thoughts

• New data on the job market: Who’s hiring, what roles are growing, the one role that’s disappearing, and more surprising insights

• Bite-sized case studies to grow your saas, and 79 retention technique list by Mariano Martene.

• Live event recording: The Ultimate Cold Calling Playbook For Sales Leaders and Teams

• How do you tell the best reps from the mediocre ones: 7 things the best sales reps get right and the 8 ways the rest make things worse.

• 10 SaaS monetization frameworks and tactics to grow your MRR after going to market

• How do you keep remote teams engaged and maintain the 'connected' feeling alltogether?

• When designing a dark theme, you should consider a few factors to maintain usability and aesthetic appeal. Here are 5 tips for building a dark theme.

• A playbook for micro SaaS startups to get to $10k/mo in 3 months

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How to Grow Your SaaS without PPC, SEO, or Cold Email Spam

SEO is becoming more competitive. Ranking for quality keywords is harder than ever.

PPC costs are on the rise and getting a good ROAS is more challenging.

Successful SaaS companies like Time Doctor, Lemlist, and ConvertKit are deploying marketing strategies that go BEYOND SEO and PPC.  

Click here and grab the guide and learn a step by step strategy on “How to Grow Your SaaS without PPC, SEO, or Cold Email Spam

🧠 Bite-sized news and thoughts

• Toast notifications provide additional value to your user interface, but are you using them right?

• “Listen to your users” is great advice until it isn’t. Here is a good amount of advice about when to listen to them and when not.

• SaaS is not dying but rather transitioning from a period of exponential growth to a more logarithmic growth pattern.

• 10 behavioural principles and dark patterns in User Onboarding you need to know: Examples from Dropbox, Figma, Linear, and a deep-dive into Chapter II of "The Holistic Growth Playbook”.

• 5 key secrets for succeeding as a B2B product manager: insights gained from personal experience to help other product managers navigate the challenges specific to B2B product management.

• A handy cheat sheet that includes the terms you’re likely to hear in conversations about enterprise AI.

• UX audit step by step.

• New data on the product job market: Who’s hiring, what roles are growing, the one role that’s disappearing, and more surprising insights

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How to Grow Your SaaS without PPC, SEO, or Cold Email Spam

SEO is becoming more competitive. Ranking for quality keywords is harder than ever.

PPC costs are on the rise and getting a good ROAS is more challenging.

Successful SaaS companies like Time Doctor, Lemlist, and ConvertKit are deploying marketing strategies that go BEYOND SEO and PPC.  

Click here and grab the guide and learn a step by step strategy on “How to Grow Your SaaS without PPC, SEO, or Cold Email Spam”.

🧠 Bite-sized news and thoughts

• Do One Thing Uniquely Well: A forcing function for excellence (What is the one thing you (will) do uniquely well?)

• Managing the entire Customer Lifecycle is the primary responsibility of the Go-to-Market function(s) and includes all three phases of a customer relationship. This article articulates GTM strategies by numbers.

• What can we learn from successful SaaS products created recently? An analysis of 140 most recent founder interviews.

• 8 Copywriting Hacks Backed By Science (a.k.a Copywriting Insights I Wish I Had From Day One)

• [good read] This article explains what an ICP is, why it's crucial for reducing churn and accelerating growth, and how to define and identify it through quantitative, qualitative, and market analyses.

• [infographic] How To Improve a Website’s Reputation With Google: Some tips to drive high-quality backlinks and improve your Google Search rankings.

• Blog posts are an excellent way to start building your SEO strategy. Here are 29 things to keep in mind.

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• From zero to IPO in 9 years - How Amplitude, B2B product analytics SaaS, became a $4 billion company.

• How to effectively use tooltips in your apps and enhance the app’s discoverability: ‘Tooltip: A small design element with a big UX impact’

• How to Pick the Right Freemium Strategy: A framework to determine the right free model for every product.

• Ultra-specific ChatGPT prompts to 10x your team’s creativity: 💻 The secret ChatGPT playbook your entire team will ACTUALLY use.

• In the fast-paced world of startups with ever-growing risk, having insurance in place can mean the difference. What Is Startup Business Insurance and Why Do I Need It?

• What are the chances your startup gets bought? A good research based on the Carta data (hint: 1.4% of the companies in Carta were acquired last year).

• How do you scale your SaaS to 1M MRR by implementing the right processes throughout the company?

• First-Time vs. Serial Founders: What Are the Odds? Synthesizing Insights From the Data

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• A complete guide to growth loops: everything about building growth loops for the viral growth of your SaaS business.

• Try this onboarding email series: Lots of useful advice and email onboarding tips and tricks (plus how others do it)

• Key metrics for evaluating UI/UX design effectiveness: This article delves into the crucial role of metrics in UI/UX design, exploring how they empower us to make informed decisions, optimize user experiences, and drive meaningful outcomes.

• I have posted about “pay once and use forever motto” previously, and here is a list of several online tools where you only need to pay once to unlock.

• How to build a newsletter and get sponsors

• How to do great work, by Paul Graham

• Lessons from Keith Rabois - bookmark this page to reference later.

  • Lessons on identifying and solving ambitious problems

  • Lessons on assembling the founding team

  • Lessons on raising capital

  • Lessons on forging product market fit

  • Lessons on operating a startup

  And many more…

🧑‍🎨 Illustration of the week

Positioning your product for early market, early majority and late majority audience

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• Growth hacking isn’t about chasing shortcuts but embracing a scrappy mindset and constantly experimenting with low-cost, high-ROI tactics. Here are 5 real growth hacking strategies for SaaS companies.

• The state of SaaS pricing that explains API pricing, hybrid pricing, pay as you go pricing and others.

• Are you going local? This is a great guide on how to write a one-page local business site in your region.

• TAM, or Total Addressable Market, is a mainstay in all startup pitch decks. But are you really addressing it well?

• “There are dozens of moments when you’re talking to prospects, customers, or partners, where you can choose to (a) be more assertive or (b) take a step back. In those moments, I hope you’ll decide to speak up, knowing this proactive posture will serve the customer and you.”

• The rules of a good pitch

• Increase SaaS Conversion Rate using the VVF framework: This article measures conversion as the number of people who keep paying for the software after the free trial and stay loyal to your product.

• The importance of founder-led sales to early-stage B2B SaaS startups for reaching product-market fit and kickstarting growth.

🧑‍🎨 Illustration of the week

Source:

The Product-Led Geek

The ultimate guide to product-led onboarding

This is a guest post written by Phil Vander Broek - Co-founder of Dopt and ex-Head of Growth Design at Dropbox - with my added commentary throughout. It’s your comprehensive guide to onboarding for all product-led companies…

Read more

3 years ago · 14 likes · 2 comments · Phil Vander Broek and Ben Williams

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• 10 predictions for B2B Sales / Pipeline Generation in 2024

• Product is overrated. Especially in fintech. Especially for companies with an enterprise GTM.

• How to build and nurture your profile, a guide from 10 product marketing consultants: key suggestions.

• Khaled B analyzed over 2,000+ email campaigns from ecommerce brands in the last 6 months. Based on the sending patterns, here's a list of different types of campaign content he put together.

• Are you building a referral program? Here are the limiting factors, optimization and multi-user features to drive up the referral motion in a product.

• How to acquire a user, activate the team and then sell to the whole company: the network effect

• Having an effective sales strategy matters just as much as creating a great product. Here are 4 steps to becoming a sales-focused founder (and why it's important)

• Packaging, pricing pages, and motivations for motion: how to establish trust through social proof

🧑‍🎨 Illustration of the week

The future of building startups, by Greg Isenberg

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• 10 content distribution Ideas to help drive growth in 2024: Some of them are well known methods, but the overall quality of the blog piece is good, decorated with several examples.

• 49 articles to help you grow your SaaS in 2024

• The best podcast episodes ever: this question was asked to the public and got 300+ responses.

• Are you integrating generative AI to your application? This is the 4-step process you should follow.

• Are you building a comparison page for your tool or service? This article shows you different types, when and where a comparison table is required, and best practices for building a comparison table.

• This is an extended list of perfect tech stack & AI models to build a SaaS product or tool in 2024.

• 5 SaaS sales best practices

• 3 Types of Content Gap Analysis to Outrank Your Competitors: What does a content gap analysis entail? How can content marketers use this to uncover winning topics?

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Special 20% off for Sean Ellis’ B2B Growth Workshop in Istanbul. Reply to this email to get your special code.

🧠 Bite-sized news and thoughts

• Dive into the organic-traffic-boosting powers of comparison pages and take a look at how some of the top SaaS brands use comparison pages to boost their SEO practices.

• The Feature Trap: Why feature centricity is harming your product.

• [coming soon] A library of design components built for enterprise SaaS applications: great resources for UI/UX focused product managers.

• Why it is the best time to start a company in 30 years? Lots of logical explanations from Greg Isenberg.

• Outsourcing UX design: The best product decision you’ll ever make.

• A prediction: Product management will be taken over by AI in 5 years due to revolutionary transformations

• Your guide to quick wins in SaaS marketing: Practical, low-effort tactics that deliver tangible results in a surprisingly short time frame.

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• The partnerships handbook: Head of Partnerships EMEA & APAC @ Pigment discusses the importance of becoming a partner-first company.

• Vertical Software 2.0: Expansion opportunities in vertical software (e.g companies in one domain only)

• #Ad Looking for an AIRTABLE alternative, but without a monthly subscription? Retable is pay once, use forever (plus there is a free, 45 min consultation for Airtable migration).

• The reverse trial strategy: How to boost your conversion rates with this model and outperform other sales tactics.

• Are the product managers responsible for profits and losses? Great insights from Pat Bergstresser.

• You download an app. You open it. You play with it. And never go back to it. What is the problem? You have to nail the jobs-to-be-done stage first

• Are you adding more and more user onboarding questions? That can be OK in some scenarios.

• How to leverage storytelling to engage audiences with empathy quickly.

• How to go from 0 to $3,000,000 ARR in 18 months (step by step), including all of the growth hacks that Jenni.ai used at each stage of the startup

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• The dark side of sales: When motivating your sales team, be cautious of the unintended effects that strong incentives can have on their behaviour.

• Can a startup have the best of both bootstrapped and venture funded paths? And can it be done with intention?

• 6 mental models every product manager should know, including Pareto principle, Confirmation Bias Awareness, Systems Thinking and First Principles Thinking

• #Ad Looking for an AIRTABLE alternative, but without a monthly subscription? Retable is pay once, use forever (plus there is a free, 45 min consultation for Airtable migration).

• Affiliate marketing: micro-Influencers, the creator economy, curation

• The art and science of product marketing: A guide for product marketers and insight for those who work with them

• The rise of AI-first products: A few rules for this new AI-first design paradigm (think mobile-first, but for AI)

• Read this great introduction for partnership ecosystems: Scaling with partner-led growth: A CMO’s blueprint

• 4 steps to turn a prospect into a loyal customer

• The first 90 hours: What new CEOs should—and shouldn't—do

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• #Ad Looking for an AIRTABLE alternative, but without a monthly subscription? Retable is pay once, use forever (plus there is a free, 45 min consultation for Airtable migration).

• How much did they spend to develop Cal, Maybe and OpenBB? (hint: all 7 figures)

• The best growth advice of 2023: 🔥 Learnings from June, Figma, Miro, Pinecone, Pleo and more.

• 10+ Facebook post ideas that’ll drive traffic (& engagement)

• Whether or not you need a co-founder is always a hotly debated topic — this video debates why you ‘may’ need a co-founder.

• No one likes to give their credit card information away, especially for a free trial. A simple reassurance about why you need their info will build trust and increase your signups.

• This article reviews 3 AI video generator tools: Invideo AI (creates and edits videos from text prompts), HeyGen (creates personalized videos for email campaigns) and Dubecos (translates users’ videos into any language using their voice)

• Startups are fragile, and early-stage startups are unbelievably fragile. There are so many things that can kill your startup that it would make your head spin.

➗ Viral marketing hint of the week

How to self-promote yourself without getting banned (via Growtharchive)

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• I have been seeing a lot of interim leader positions lately - CFO, CMO and even lots of CEOs. This article explains what it means to be an interim leader.

• Seed is the New Series A.

• Billy Bosworth, the CEO of Dremio (and formerly Datastax), shares one of his most valuable tools: a template to help founders prioritize to align the team and get things done.

• Have you ever wondered why your product still struggles to gain traction despite listening intently to your customers and building features? If this scenario sounds familiar, you might be caught in the vicious Product Death Cycle.

• If you are a product manager and don’t know where to start with the AI world, and you have a preference for reading books rather than fiddling with online resources, go with this book: The AI Product Manager's Handbook.

• SaaS Metrics 2.0 – A guide to measuring and improving what matters

➗ Formula of the week

Source: https://www.news.aakashg.com/p/ultimate-guide-expansion

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• Addressing Your SaaS Sales Issues: Q&A with Kyle Smith at Bridge Group

• Define, brand, and price your service as if it’s a product. Expect sales and satisfaction to increase.

• The hard truth about first-time user experience: how to cope with user engagement challenges

• How to get and win your first users on your SaaS platform

  

• An interview with 14 of the most successful hunters and makers, alongside with their advice to get to the bottom of hitting Product Hunt's front page.

• Should You Focus On Zero Search Volume Keywords?

• Suggested (hot) read: The upcoming 2024 bloodbath in SaaS: Going to a vertical may be your lifejacket. I think Leah is killing it - love reading her.

• Cracking the Product Strategy Interview

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• If you are struggling with content marketing, here is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales.

• The state of generative AI in SaaS [report]

• Sales and marketing are sweating over every line of copy again and again. This is a great first-read for those who want to master (well, sort of) storytelling.

• The technical founder's guide to B2B sales - from building the pipeline to closing deals, from enablement to CRM/sales tools (PDF, 45 pages)

• Growth lessons beyond the classic product-led growth

  

• The onboarding psychology of Temu's casino-like shopping user experience: lessons learned

• There are only 5 metrics that increase your company’s MRR growth rate. Explore expansion and reactivation MRR.

• Scaling your MRR: Part seven of Lenny’s seven-part series on kickstarting and scaling a B2B business

💡Humor of the week

Microsoft enters your domain and this is what happens.

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Data is the new gold, and Smartyproxy allows businesses to make data-driven decisions by providing tools for effortless web scraping, competitor monitoring, multiple accounts management, and ad fraud detection.

Gain a competitive edge by leveraging Smartproxy’s leading proxy and web-scraping infrastructure and get up to 50% OFF on all the products now!

🧠 Bite-sized news and thoughts

• 6 Must-Know SaaS marketing trends for 2024 [data study] (includes increasing AI trends, integrations are taking off and mobile optimizations are top requirements)

• It’s important to write a compelling, actionable message that invites a click, and here are 25 sales email templates with 60% or higher open rates from Hubspot sales reps.

• A clear and concise introduction to low-code, use-cases and examples.

• How do you position your company against competitors by demonstrating your differentiated value?

  

• 5 tips that are essential for creating beautiful and intuitive interfaces - worth biting quickly.

• What growth leaders are prioritizing in 2024.

• Open-source projects can be a great source of income. Make your product open source to gain an audience, grow your business, and build better software with those tips & tricks.

💡Tip of the week

5 do’s and don’ts during your product-market fit journey

(from june.so/blog)

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Data is the new gold, and Smartyproxy allows businesses to make data-driven decisions by providing tools for effortless web scraping, competitor monitoring, multiple accounts management, and ad fraud detection.

Gain a competitive edge by leveraging Smartproxy’s leading proxy and web-scraping infrastructure and get up to 50% OFF on all the products now!

🧠 Bite-sized news and thoughts

• Make sure you successfully launch your next product: 15+ reasons why Saas product launches fail

• When your meeting with an investor concludes, you still have work to do. Here’s how to follow-up after an investor meeting.

• What are some of the product prioritization methods you should adopt if you’re a pre-PMF startup?

• A well-crafted opening sentence or question can mean the difference between a post that fails to capture attention and one that sparks engagement. Here is a list of +360 copywriting hooks for LinkedIn.

• Product marketing for your B2B SaaS requires a strategic approach to effectively reach and engage your target audience. How to do product marketing for your B2B SaaS?

• Are you building a startup program for your Saas? Olena Avramenko has seen what it takes to get these programs off the ground, and she explains the steps you should take during building one.

• Nowadays, everyone is talking about how to exploit GPT-4 Vision. Do you also need a new SaaS idea? Here are 20 things you can build with GPT-4 vision.

• Do you want to automate your outbound activities without an excessive number of BDRs employed? Here’s your guide to outbound automation: How Thena 10x outbound without BDRs

💡Tip of the week

Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it. Even if you don’t like sales, or big companies, or whatever. - Jason Lemkin

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Data is the new gold, and Smartyproxy allows businesses to make data-driven decisions by providing tools for effortless web scraping, competitor monitoring, multiple accounts management, and ad fraud detection.

Gain a competitive edge by leveraging Smartproxy’s leading proxy and web-scraping infrastructure and get up to 50% OFF on all the products now!

Tukel, Inc. Accounting: Accounting, taxes and more for U.S. SaaS companies and startups. Simple, flexible and affordable monthly fees and unlimited bookkeeping questions. Get global with your U.S. company.

👉 Schedule your free call

🧠 Bite-sized news and thoughts

• How to build and grow a B2B SaaS Sales team? A great podcast about tips and tricks towards building a high-performing B2B SaaS sales team.

• Does your product have a loginless experience? If not, consider providing this and making sure it is visible on your web page. Rows.com has done this in the past and they share their experiences in this blog post.

• Suggestion: Build a separate, free, but highly limited, version of your paid product. This is a way to spin off a key feature of your product and get your value proposition directly in front of the customer the moment they hit your site.

• Retable, an Airtable competitor, has a lifetime deal for all things databases and spreadsheets until the 19th of November. Collect your data, manage your workflow, and integrate with 3rd party tools without having to pay $$$ monthly for pricey tools.

• Customer churn rate, also known as logo churn rate is a key indicator of the health of your SaaS business. But what is a good customer churn rate and how do you calculate it?

• All the public startup fundraising pitch decks in one place so you can blatantly copy and use them in your own pitches (!)

• Guys at Future of SaaS asked, and over 100 SaaS leaders answered: here are the tools you need to succeed in this sector.

💡Tip of the week

Do you want to build great explainer videos for your app? Typeframes and Screen Studio are the two go-to tools for quickly building a video you would be proud of putting on your web page. Give those two complementary tools a try.

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Data is the new gold, and Smartyproxy allows businesses to make data-driven decisions by providing tools for effortless web scraping, competitor monitoring, multiple accounts management, and ad fraud detection.

Gain a competitive edge by leveraging Smartproxy’s leading proxy and web-scraping infrastructure and get up to 50% OFF on all the products now!

🧠 Bite-sized news and thoughts

• [Podcast] How to build a community as a B2B SaaS with Mike Rizzo, the Founder & CEO of Marketingops and community-led Growth Advisor at Rev Brains.

• Loom was acquired for $975M by Atlassian. Here’s their product-led go to market playbook step by step.

• How do you define and calculate your total addressable market (TAM), while evaluating a new product launch or building a pitch deck?

• SEO hasn't changed, but you must change the way you look at it. Read how generative AI SEO will impact companies

• How do you persuade your users to buy your product, with the rule of three in persuasion psychology?

• What is a good customer churn rate?

  

• A conversation strategy and story with Hotjar: How a company scaled their organic traffic into millions.

• To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (e.g. "we expect 10,000 people to join this year").

💡Tip of the week

Do you want to increase signups of early users to your platform? Tell them about your expected future growth as well in your communication medium (e.g. “we expect 10,000 people to join this year”). Tip by Thomas McKinlay.

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👉 Schedule your free call

🧠 Bite-sized news and thoughts

• A SaaS founder’s poor onboarding led to a 15% churn in a month - here's what his friend told him to fix this problem.

• Solopreneurs and the rise of the 1-person Saas Startups.

• Why should a SaaS business start a company in the U.S. (or not) - an in-depth discussion about merits and pitfalls of starting a company in the U.S.

• How Equals introduced the freemium, what happened, and how they fixed the problem.

• Biggest mistake you can make with your product pricing? Pick one pricing model and leave it alone forever. This post explains how to define your pricing, step by step.

• Your guide to building a startup program: A tactical deep dive from Miro's Former Head of Growth Programs, Olena Avramenko

💡Tip of the week

One simple trick to make your Sales Development Representatives (SDR) perform better:

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