September Release: Groups, smarter snapping, custom rotation origins, one feed for all your Meta Catalog ads, and more... Ten seconds won't do it justice, so log in now, and you will find detailed release notes on your dashboard. Or if you are keen to learn more about Ad Layer, hit us up! 👨💻
Ad Layer
Programutveckling
Stockholm, Stockholm County 511 följare
Ad Layer simplifies production and distribution of digital ads for display, social media, outdoor and video
Om oss
Ad Layer is an independent creative automation platform built for modern advertising. We help leading brands and agencies produce, adapt, and activate high-impact ads at scale, across display, social, OOH. With Ad Layer, creating thousands of variations is fast, structured, and surprisingly simple. Our platform combines creative production with automated dynamic creative optimization (DCO), making it easy to tailor messaging to different audiences, markets, formats, and screens, without losing creative control. Ad Layer integrates seamlessly with the Google ad stack (CM360, Studio, DV360), as well as other ad servers of your choice. If you already work within Google’s ecosystem, Ad Layer fits right in and takes your dynamic capabilities further. We have direct APIs also to Meta, TikTok, YouTube... Built and handcrafted by Swedish developers and engineers at our office in Stockholm, Ad Layer is designed for teams who want more relevance, more speed, and more impact from their advertising, all without unnecessary complexity.
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http://www.adlayer.se/
Extern länk för Ad Layer
- Bransch
- Programutveckling
- Företagsstorlek
- 11–50 anställda
- Huvudkontor
- Stockholm, Stockholm County
- Typ
- Privatägt företag
- Grundat
- 2014
- Specialistområden
- Ad Tech och Advertising
Produkter
Ad Layer Creative Management Platform
Plattformar för kreativ hantering
Ad Layer is a cloud-based software that simplifies digital advertising for your marketing team. It combines various technologies into an easy-to-use platform, acting as a mini production agency for your brand. It saves a lot of time, maximizes ROI, and enables your team to create impactful and personalized ads – without any coding knowledge. Ad Layer is built for DCO (Dynamic Creative Optimization) and allows you to create thousands of different ads automatically using a feed or manually doing A/B testing optimizing the content for the best result. Centralize all your ad production - whether you are making HTML5 banners, social or video ads, or creating your next DOOH campaign, you can do it all on Ad Layer. Jump in now and learn more about Ad Layer!
Adresser
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Primär
Få vägbeskrivning
Götgatan 22a
Stockholm, Stockholm County 11846, SE
Anställda på Ad Layer
Uppdateringar
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Officially switching off. 🐰☀️ We're taking a little summer break from posting here on LinkedIn (don't worry, we're still very much working behind the scenes). Disclaimer: despite what our ever-so-slightly-glitchy Ad Layer bunny just did, we do not encourage you throwing your battery powered gadgets into a lake. We do recommend a proper dip yourself though, and a real break from your screen. Be kind to yourself, to others, and to nature this summer. Ad Layer support is open as usual on these hot days as well. We're just stepping away from the social feed for a bit. Have a great summer everyone! PS. If you are bored, see if you can spot the 5 mistakes we have intentionally left into our very-obviously-so-AI-generated video.
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July is almost here. And with it, a mass migration of talented people to beaches, cabins, and places with no wifi. We've been lucky enough to spend a lot of time in the past years visiting clients, events, and partners, meeting new faces, and having the kind of conversations that remind you why this industry is actually pretty great. That part of the job never gets old. (If you ask our dev team, they will agree.. Or at least there is a slight chance they might.) To everyone we've worked with, collaborated with, or ever had a coffee with: THANK YOU. Genuinely. Now go touch some grass, stare at the sea, build a sand castle on the beach, and stay off your screens for a bit. ⛱️ 🌊 ☀️
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Ad Builder 2 Released !! We rebuilt our Ad Builder creative design tool from scratch. We listened to client feedback, redesigned the UI, and tweaked every single part of the tool. Now Ad Builder 2 is officially released, and it works better than ever. If you are a client, log in and take a look for yourself. ☀️ If you are interested to learn more, jump here: https://lnkd.in/dMgCAAcm Ps. Happy Midsommar! Our support is closed this Friday (June 19)
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Kirill, one of our developers - and the person who probably knows the Ad Builder 2 codebase better than anyone else - gets the same question as Mike and Niko earlier: What do you think are the coolest changes that come with the Ad Builder 2 release? 1. Better canvas interactions. Panning, zooming, and object selection all feel much smoother now. Notable upgrade to the overall user experience. 2. Shortcuts for most actions. Object interactions, selection, stage overlay. You can now do most things without touching the mouse, and of course, that speeds things up for designers! 3. Improved object snapping on the stage. Getting objects to align precisely used to require more fiddling than it should. Now we’ve made it so that it just works. 🧑💻
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Today we hit Niko, our Creative Specialist, with the same question that Mike answered last week: What do you think are the coolest changes that come with the Ad Builder 2 release? 1. Asset management within Ad Builder Being able to drag and drop new assets straight into the open folder in the Object Palette, and managing the folder is a great step up from before. So no more need to jump away from Ad Builder to add new assets. This is something that was requested by many clients, and it now really makes building templates smoother. 2. Dark Mode I personally prefer dark mode, even during the day, just like I do on my iPhone. I think a lot of creative workers feel the same. Either way, it is now up to the user to choose. 3. Much improved UI on the script editor This is pretty cool, and makes scripting feel easier. It also highlights any errors better now. I think many who do scripting on their ads will appreciate this one a lot. 🧑💻
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Ad Builder 2 is around the corner! We asked our product manager, Mikael, what he thinks are the most notable changes? 1. Align everything faster and smarter with new alignment tools. 2. Add assets to specific formats (and remove them too). 3. The formats are now to the left; easy to see, filter, and to add a new one! 🧑💻
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If your Google CM360 production workflow currently looks like this: Briefs out, designers isolated, files emailed back and forth, wrong version uploaded to Studio, 47 approval emails, campaign goes live late... ... You are not alone. And it does not have to work that way. 💡 New article on how Ad Layer fixes the part of the Campaign Manager process that nobody talks about. https://lnkd.in/dpSFi6AU
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