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L'Occitane en Provence - Flatiron, NYC | School House Creative | Archinect | Interior design brand, Architectural lighting design, Retail design
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L'Occitane en Provence - Flatiron, NYC | School House Creative | Archinect
L’Occitane reached 40 years in 2016, and is still scattering the fragrance of Provence throughout its nearly 3,000-store global footprint. But in doing so, it has begun losing sight of its own magic, its core competencies, and its consumers. In a move rarely played by the brand, it turned...