The AI rank tracking tool that helps you rank higher, not just track.
See exactly where you're named in Google AI Overviews, Google AI Mode and ChatGPT, keyword by keyword, for your own site or your clients'. Then get a list of the pages to get into. Real positions, daily changes, and every rate shows its n.
Plans from $29/mo. Pay for the prompts you track, not features you won't use.
| Brand | Position | Change | Seen |
|---|---|---|---|
| Ridgeline Packs | #1 | – | 81%17/21 |
| NorthfoldYou | #2 | ▲ 3 | 57%12/21 |
| Summitly | #3 | ▼ 1 | 52%11/21 |
| Trailhaus | #4 | new | 29%6/21 |
| Basecamp Co | #5 | ▼ 2 | 19%4/21 |
SERPent in 60 seconds
Tracking tells you where you stand. SERPent shows you how to move.
Most AI visibility tools stop at a score. SERPent turns every answer into the next thing to do, then measures whether it worked.
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Track
Your position and seen rate in AI Overviews, AI Mode and ChatGPT, every day, with the n behind every number.
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Understand
Which competitors are named instead, which pages the answers cite, and what ChatGPT searched for to build its answer.
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Act
Actions lists the cited pages you're not on, with the next step for each: pitch, get listed, join the thread or outrank.
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Re-measure
Daily changes, best positions and top gainers show whether the work moved you up.
One site or fifty, pay for what you track
Start with a handful of prompts for one site and move up a plan as you grow. No seat bloat, no features you won't use.
Freelancers and SEO consultants
Track your own site, or a client's, from $29/mo, with real positions you can drop straight into a report.
Bloggers and affiliates
See which AI answers recommend the products you cover, and which pages they cite, so you know where to get mentioned.
Brands and in-house teams
Track your brand against competitors on every platform, with numbers you can take to your boss and defend.
SEO agencies
Every client in one account, with team roles and client-level access. Up to 10 sites on Agency, more on Enterprise.
SERPent for agencies →Rank tracking for AI answers, with actual numbers
You already track Google rankings by position. SERPent does the same for AI answers: where you're named, keyword by keyword, and how that changes.
- Position when mentioned: #1, or a range like #2–3 when it moves between answers.
- Change: up and down arrows against the previous period, plus each brand's best position.
- Daily presence grid: how often each prompt mentions you, day by day.
- Top gainers and losers: the prompts that moved most since the last period.
- Any brand's rankings: switch the view to a competitor and see where they rank.
Top gainers this week
- best hiking backpack#5 → #2▲ 3
- lightweight backpack for travel#4 → #2▲ 2
- backpack with laptop sleevenew → #3new
Illustrative data. Changes compare with the previous 7 days.
AI Overviews run on real searches, so we track real searches
AI Overviews appear on Google results, triggered by what people type into Google. A 14-word chat prompt often triggers no AI Overview at all.
So SERPent tracks AI Overviews with short seed keywords: real SEO searches. Add a prompt and SERPent suggests the matching keyword for you to confirm or edit. AI Mode and ChatGPT get the full conversational prompt, the way people actually ask them.
When Google shows no AI Overview for a keyword, that run still counts towards n. Nothing is dropped to make a rate look better.
A to-do list of the pages AI answers cite, without you
Actions finds the pages AI answers cite where you aren't cited in the same answer, sorts them by how many answers cite them, and suggests the next step for each one.
- Listicles and reviews: pitch for inclusion.
- Directories and marketplaces: get listed.
- Forums and communities: join the thread.
- Blogs and publishers: outreach or a sponsored post.
- Competitor guides: create a stronger page on the topic.
Track each one from To do to In progress to Done. Actions is in beta and improving quickly, and we'd love your feedback on it.
7 answers cite it without you · 3 prompts · AIO, ChatGPT
Suggested: pitch for inclusion To do
4 answers cite it without you · 2 prompts · AI Mode
Suggested: join the thread In progress
3 answers cite it without you · 1 prompt · ChatGPT
Suggested: create a stronger page Done
Illustrative data.
Everything you need for AI visibility, nothing you don't
Share of voice per platform
You against every tracked competitor, side by side for each platform. Platforms are never averaged together.
Suggested competitors and sources
SERPent reads recent answers and suggests the brands and sites showing up that you aren't tracking yet. Track one and its history fills in from day one.
Citations
The most-cited domains and the pages cited for each prompt, with a clear flag where you aren't cited.
Read every answer
Open any run to see the full answer with tracked brands highlighted, its citations, and the web searches ChatGPT ran to write it.
Prompts, organized
Organic, competitor and branded prompts, tagged by intent. Paste in a CSV, reword a prompt without losing its history, and keep branded prompts out of share of voice.
Markets, kept separate
Track a site in the United States, Canada or both. Each market is collected and reported on its own.
Sites and team access
Your own site or several clients' in one account. Invite owners, editors and viewers, and choose which sites each person sees.
History that's never lost
Every answer is stored. Pick any date range up to 12 months, and add brands later without losing their past data.
Every rate shows its n
Seen rates, positions and share of voice always come with the number of answers behind them. No mystery scores.
No blended scores. Real numbers you can defend.
AI answers vary from run to run, so any visibility number is an estimate from a sample. SERPent shows you the sample every time, instead of rolling everything into one score.
- Every rate shows its n, per platform.
- Branded prompts are kept separate, because they flatter the numbers.
- Numbers you can defend. When a client or your boss asks "how do you know?", the answer is on the screen.
Based on what? How many answers? Which platforms? A single score doesn't say.
Named second when mentioned, in 12 of 21 sampled AI Overviews this week.
Three platforms, tracked separately
Google AI Overviews
Tracked with real search keywords. See which brands each overview names, in what order, and what it cites.
Google AI Overview tracker →Google AI Mode
Long, conversational answers that name many brands. See your position and how it moves.
Google AI Mode tracking →ChatGPT
Where ChatGPT ranks you in its recommendations, and the searches it ran to decide.
ChatGPT rank tracker →Made by SEOs who track this every day
SERPent started as the tool LYNX SEO needed for its own clients. If you'd rather have experts do the work for you, the agency is right here too.
See where your clients actually show up
Start a free trial and track your first site across Google AI Overviews, AI Mode and ChatGPT.