Founding PM | craft, ownership, business

Featured

• Building Ek-ai as a side venture - a proactive morning brief system that tells Indian business operators (WhatsApp-heavy) the three things that matter today like an annoyingly attentive EA.
• A weekly AI coach that diagnoses why I get stuck, not just that I do. Open-source skill.
• sid's pod craft - Mar 2023 AI episode when LLMs were just starting to have a moment
• Spent 5 transformative years in Auroville after BITS.
  Auroville wants to be a universal town where men and women of all countries are able to live in peace and progressive harmony

  Auroville will be the place of an unending education, of constant progress, and a youth that never ages

  Auroville wants to be the bridge between the past and the future

  Auroville will be a site of material and spiritual researches for a living embodiment of an actual Human Unity

Selected impact

• Scaled from 2M to 30M candidates in ~2 years at Expertia.
• Led enterprise implementation for 500+ recruiters at Reliance with a successful renewal. Also, highly sticky. Jul 2025: avg WAUs 86.2, MAUs 142. View zoomed-in visual
• Shipped AI features across voice calling, resume screening, agentic chat with candidate profile, and interview assistance.
• Built growth and GTM systems from scratch: analytics, activation, CRM, and ads (100K+ USD topline contribution).

How I AI

• Building Ek-ai (short for ekagra ai) as a side project - a proactive agent for Indian business operators. Reads WhatsApp, Gmail, and Calendar, with a deep contextual awareness of the business, then emails a morning brief: the 3 things that matter today. Runs unattended on the operator's own Claude or ChatGPT subscription with data staying private. Every run posts a PostHog event - read-through rate and the done-vs-skip ratio on the items in the brief as the feedback loops. Currently piloting with FnF.
• Built a weekly AI coach that I have been using consistently 12+ weeks in. Started off as an accountability partner of sorts, but now it proposes why I am stuck on some things as a hypothesis, designs small experiments against the blocker, tracks which nudges actually got me to act, and reads my energy before setting next week's load. Three inputs - annual charter, daily journal, weekly plan. Open-source skill.
• An AI-assisted system of insights from my daily journaling. Implementation backs up Google Docs entries to GitHub, LLM-tags them for mood/ emotions/ people/ themes, emails them back as echoes from 1/ 3/ 6/ 12 months ago, and streams to PostHog for pattern-spotting. Completely free-of-cost to run. 180+ days of journaling streak
• A job researcher for opportunities I choose to pursue - it does not scout roles. Agents research into the company, role, comp, and interviewers, contrast the opportunity against my interests and background. Everything lands in one composite thread per opportunity: each new conversation, call, or Granola note appends a dated update rather than overwriting, so the doc holds the whole arc via job update agent.
• Inbox-0, a Claude-native triage app. Claude reads the inbox, decides what needs me, and drafts replies in my voice; a zero-dependency local server renders each one as a card; I click Send via SMTP. Simple workflows surface out follow-ups where a reply is owed, cold outreach, unanswered invite - each with its own silence window and a cap on how many times it may nudge. Cleared cards prune themselves a week later; anything still pending is never touched. Headless CRM system of sorts experiment.
• I love Granola but their free plan hides notes >30 days old. So I built a system that pulls every meeting - notes, summary, transcript, attendees - and mirrors Granola's own folder structure into a private GitHub repo, auto-syncing daily. I chat with my themed notes from Claude or ChatGPT through the GitHub connector, so past meetings stay queryable instead of expiring.

Current favourite tools

Claude Code Codex PostHog Cursor Granola Linear Wispr Flow Mermaid NotebookLM

The kind of work I am built for

I do my best work when I can take a real-world problem, make it legible, exercise judgment through experiments, and turn what I learn into working systems.

The roles that fit me best combine:

• High ownership: I want responsibility for the outcome, not just a narrow slice of execution.
• Deep work and real-world contact: Time alone to think and build, paired with regular exposure to customers, operators, experts, and live constraints.
• Ambiguous problems with a concrete test: I enjoy turning fuzzy questions into decisions, experiments, and systems that can be evaluated.
• End-to-end building: I am skilled at moving between strategy, product, operations, PoC implementation, and the plumbing that makes a system actually work.
• Small, capable teams: I come alive in environments with low ceremony, direct communication, and room to take initiative and make decisions quickly.
• Not a production grade engineer for large scale systems.

I am especially drawn to building AI-enabled products and operating systems for businesses: work that sits at the intersection of customer understanding, product judgment, systems design, and execution.

Earlier creative + builder work

• d3-based visualisation of the population diversity growth of Auroville inspired from the popular Hans Rosling's health and wealth of nations infographic
• Data art: d3 based meditative visuals
• Lip-synced video transalation PoC for learning programs
• Part of Swadharma team: a self-discovery program for young adults in Auroville
• sid's pod craft: long-form conversations with people from diverse crafts

Beyond work

Endurance athlete. Learning Hindustani vocals.