I would simplify branding into three pillars. 1. Brand Awareness 2. Brand Touchpoints 3. Brand Loyalty This infographic clarifies why these three pillars are key to building a brand that connects and lasts. At the end of each strategy is what follows after, the intended results. Why is Touchpoint highlighted? It’s the most visible aspect of your branding, where most marketing activities are centered. Don’t just build a business. Build a brand. Follow @kenny.kenray for more mindset shi...
Design and strategy are important because they serve different but complementary purposes. Design involves implementing a plan or idea and making it look good and easy to use, while strategy involves the planning and decision-making that ensures the plan or idea works. By having both, businesses can ensure that they are producing visually appealing products or services that align with their business goals and objectives and effectively reach their target audience. Many businesses focus o...
This checklist is applicable for both the designer and the client. A concise brief ensures smooth collaboration, avoids misunderstandings, and delivers results. Use this checklist to save time, get better results, and have a stress-free process! Follow @kenny.kenray for more branding and design mindset shifts. #businessofdesign #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #creative #creatives #creativeindustry #creativelife #designbrief #designprocess #clientcollab #c...
Push and pull marketing have been frequently used by marketers, but do you know their differences? Push and pull marketing is the perfect duo for business success. Push drives immediate sales, while pull builds lasting brand loyalty. Together, they ensure you’re reaching your audience at every stage! 🚀✨ This infographic simplifies their differentiation. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #marketing #advertisi...
I know brand identity has sometimes been used to mean visual identity, but they are essentially different. Visual identity is what you see; brand identity is how you feel. Understanding the difference ensures your brand speaks clearly and connects deeply. Both are essential, but they serve different purposes. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic#brandidentity #visualidentity #brandstrategy #designthinking #marketingtips #brandbui...
Some of you asked me why Visual Expression was in red in my Complete Brand infographic. Th
Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow Kenny Chang.kenray for more mind... Best Designs 4 U
DIY branding and marketing guide: build your brand using agency-grade strategies
Create an online brand that resonates and converts with this step-by-step guide. This DIY branding and marketing guide simplifies the process, helping you develop a strong brand strategy, captivating visual identity, and effective social media marketing plan. The guide simplifies agency-grade strategies for small business owners seeking affordable, impactful solutions. Start building your scroll-stopping brand.