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Trade promotion management software helps businesses plan, execute, and analyze trade promotions to drive sales and improve marketing ROI. These platforms provide tools for creating promotional campaigns, managing budgets, tracking performance, and measuring the effectiveness of promotions across different retail channels. Features often include forecasting, invoice reconciliation, and collaboration with retailers, ensuring that promotional offers are delivered as planned. By using this software, organizations can optimize promotional spending, prevent errors, and ensure alignment with overall business goals. It also helps businesses maximize return on investment (ROI) and maintain strong retailer relationships.