Today’s businesses face significant punishment if they do not meet the ever-increasing privacy requirements of both regulators and the public. Vendors need to keep abreast by adding new algorithms to protect sensitive data such as PII and PHI. HushHush stays at the forefront of privacy protection (Patents: US9886593, US20150324607A1, US10339341) with its PII data discovery and anonymization tool workbench (also known as data de-identification, data masking, and obfuscation software). It helps you find your and your customer's sensitive data, classify it, anonymize it, and comply with GDPR, CCPA, HIPAA / HITECH, and GLBA requirements. Use a collection of rule-based atomic add-on anonymization components to configure comprehensive and secure data anonymization solutions. HushHush components are out-of-the box solutions designed to anonymize both direct identifiers (SSN, credit cards, names, addresses, phone numbers, etc.) as well as indirect identifiers, with both fixed algorithms.