Blue Pure Loyalty® is the leading Loyalty Marketing Technology company that builds innovative Loyalty and Incentive Programs for end customers, companies, employees, sales forces, fans of sports teams, and sales channels, influencing their behavior in a positive and effective way, consistently increasing profitability, sales, and satisfaction with our client’s brand, products, and services. We design, develop, operate, and manage the administrative processes and continuous improvement of Loyalty and Incentive Programs. Our services and solutions are Tailor-Made to the needs of our clients and their end customers, with a Customer-Centric approach that maximizes the attractiveness and profitability of the programs, based on Data-Driven Strategies derived from an in-depth analysis of the data collected in the Loyalty and Incentive Programs through the use of statistical models of Data Science, which allows us to enhance the profitability of our clients business.