Page 2 | Best Customer Loyalty Software in the UK of 2025

Surkus

Acquire. Engage. Retain. Surkus is a discovery platform that connects customers with brands. We help maximize your ROI by matching socially active consumers with brand hosted events and offers. We simplify your marketing efforts and reduce time, money and resources needed to acquire and engage with your future customers. Our members use the app to discover experiences and offers tailored to their interests and will complete tasks in exchange for a reward or perks like free access to ticketed events or free products.

1 Rating

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MAXMA

MAXMA is a cloud-based customer-loyalty software which is best suited for retail and e-commerce businesses. 1. Ready-to-use loyalty software that tracks and burns customer bonuses connected with your store PoS system 2. Flexible customer segmentation with various combinations of filters 3. All-in-one marketing communication platform (sms/push/e-mail/calls) 4. Built-in mechanism that empowers auto-funnels based on customer behavior with communication instruments 5. Referral system that allows your loyal customers to become brand advocates 6. Manage all your promotional discounts, coupons and events from one platform with various sets of filters and rules 7. Combine your retail channel with e-com to achieve outstanding results with omni-channel effect 8. Make a print, press or indoor/outdoor advertising work effectively with a unique lead-capture feature in the form of QR-code that can be placed on any surface.

1 Rating

Starting Price: $260/month

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Sendoso

Sendoso is a leading sending platform that enables businesses to engage with prospects, customers, and employees through personalized, direct mail and digital gifts. It helps organizations enhance their marketing, sales, and customer retention strategies by integrating physical and virtual gifting into their workflows. With Sendoso, companies can automate the sending of items such as branded swag, corporate gifts, personalized notes, and e-gifts, all while tracking engagement and ROI. The platform integrates with various CRM and marketing automation tools, streamlining the entire gifting process. Ultimately, Sendoso empowers businesses to create meaningful connections, boost engagement, and drive results through thoughtful, personalized outreach.

1 Rating

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ReadySTORE Gift Card and Loyalty

UTC RETAIL

ReadySTORE Gift Card and Loyalty has one of the lowest total costs of ownership of all solutions on the market today. Designed by retail experts exclusively for the retail industry, ReadySTORE Gift Card and Loyalty is a stand-alone solution you control. It gives you total operational and marketing flexibility because you own the data and software. With robust features that cater to customer convenience and brand loyalty, ReadySTORE Gift Card and Loyalty will generate new revenue streams and reduce lost sales. Use it to create extra value for your customers -- and greater profits for your operations.

1 Rating

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PAR Engagement

PAR Technology

PAR Engagement is a unified platform designed to help restaurants transform every guest interaction into measurable growth. By combining marketing, ordering, loyalty, guest data, and digital experiences, it eliminates silos and delivers a seamless flow across every touchpoint. Restaurants can run intelligent campaigns, personalize offers, and engage guests across email, SMS, mobile apps, and the web. The platform also provides real-time insights and robust guest profiles, allowing operators to optimize strategies with speed and accuracy. PAR Punchh loyalty is integrated to reward and retain customers with personalized programs, tiers, and experiences that drive repeat visits. With scalability, open APIs, and continuous support, PAR Engagement empowers brands to innovate, engage, and accelerate growth in a competitive market.

1 Rating

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PassKit

Digital Loyalty Solutions for Apple Wallet and Google Pay. The quickest and easiest way to design Apple Wallet and Google Pay passes. Say goodbye to paper coupons, plastic membership cards and junk email. And say hello to digital loyalty cards in your customers' mobile wallet application. Distribute a Digital Coupon for less then 1 cent each! Manage a Membership Card for less than 5 cents a year! With expertise in mobile wallet, systems integration, bespoke development and cloud computing PassKit ensures that businesses of any size are able to access the latest innovations in technology. PassKit's Self-Serve Platform and Pay As You Grow Pricing any business can start immediately. Brands can easily extend their mobile reach by tapping into the trust that consumers have with Apple Wallet and Google Pay. PassKit has issued over 350 million passes! And today, thousands of businesses worldwide use PassKit to connect and engage using passes.

2 Ratings

Starting Price: $39.50 per month

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Loyalife

Xoxoday

Loyalife by Xoxoday is a comprehensive loyalty management platform designed to build, launch, and scale omnichannel loyalty programs tailored to various industries. It offers access to over 10 million global rewards across 175+ countries, supporting multi-currency and multilingual deployments. The platform provides advanced tools such as a rule engine, member management, engagement features, and rich analytics for loyalty program optimization. Loyalife supports personalized communication through SMS, email, in-app notifications, and social channels, along with gamification and referral tools. It ensures enterprise-grade security, fraud prevention, and compliance for safe data handling. Trusted by top banks and enterprises worldwide, Loyalife empowers organizations to drive customer retention and revenue growth.

2 Ratings

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Loopy Loyalty

Loopy Loyalty is the world's leading web application to create and manage digital stamp cards for Apple Wallet and Google Pay. Design your cards online, send push messages to customers, capture transaction history, and view customer insights. No tech knowledge is needed, no need to touch your POS, and no app development is required. Select the stamp card type that's right for your business and customize it with your own text, images, and colors. Send targeted messages straight to your customers' smartphone & iPhone lock screen - no app development required. Send an update to all of your customers or target a specific customer segment. Automatically appear on your customers' iPhone lock screen when they are near your location. Track key metrics and optimize performance to drive loyalty. Get to know who your most loyal customers are through to further strengthen relationships.

Starting Price: $15.00/month

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Altcraft

Altcraft Platform

Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reports

Starting Price: $300/mo

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Voucherify

Voucherify is an API-first, cloud-based promotion and loyalty management platform for digital teams. It assists in growing customer loyalty, acquiring new customers, and boosting revenue with targeted incentives and contextual rewards. We help companies of all sizes launch, distribute and track customized coupon, gift card, referral, discount, loyalty programs, and giveaway campaigns and landing pages like e-commerce giants do, but at a fraction of the cost. As of today, Voucherify has earned the trust of over 300 customers (among them Clorox, Pomelo, ABInBev, OVO Energy, SIG Combibloc, DB Schenker, Woowa Brothers, Bellroy, or Bloomberg) and serves millions of consumers through thousands of promo campaigns around the globe.

Starting Price: 0

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Xoxoday

Xoxoday offers a suite of products to drive growth through meaningful rewards, recognition, loyalty, and engagement programs. Our suite includes five products: Plum, a rewards and incentives platform with a global redemption marketplace; Empuls, an employee engagement and recognition tool; Loyalife, a platform for running customer loyalty programs; Compass, a sales commission and incentive automation system; and Loopr, a solution for managing and distributing merchant offers. We work with over 5,000 businesses worldwide ranging from startups to Fortune 500 companies like Freshworks, Grammarly, and H&M. The platform supports 10 million+ reward options across 175 countries and 30+ categories. We support 50+ languages, 55+ currencies, and integrate with over 100 popular business tools such as Slack, Teams, HubSpot, Workday, and SAP. We offer global support, enterprise-grade security, and a flexible pricing structure to fit different needs. We're headquartered across 12 global offices.

Starting Price: $8/user/month

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SuiteCRM

SuiteCRM is the award winning Customer Relationship Management application brought to you by SuiteCRM Ltd who are the authors and maintainers. The application is enterprise ready and completely scalable to suit any business size or business requirement. The application is fully customisable and can be tailor made to fit your current or future business processes. Most importantly the application is Open Source, so it’s completely FREE to use, with no limitations on users.

Starting Price: Free

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Online Rewards

Online Rewards designs and manages B2B, B2C, and B2E SaaS solutions for companies seeking: -Employee engagement, recognition, and reward programming and consulting services -B2B & B2C sales incentive programming and consulting services. -General rewards fulfillment solutions Our proprietary technology can stand on its own or be easily integrated into your existing programs. Our almost limitless array of catalog options include: retail gift cards, pre-paid debit cards, merchandise, travel, charity, experiences and branded merchandise.

Starting Price: $0 / user / month

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Smile.io

Create your own loyalty and rewards program to turn first-time customers into forever customers Smile.io powers loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Creating a loyalty program with Smile takes only minutes—no coding required! Managing loyalty with Smile is effortless, including easy integrations with your favorite apps. If you need help, you are supported by a team of experts who can help with everything from technical questions to rewards and loyalty best practices for your business. • Encourage repeat purchases by rewarding every order with points & VIP status • Reward social activity on Instagram, TikTok, Facebook, as well as custom actions • Drive sales with points bonus events • Integrate Smile with your favorite tools like Klaviyo, Gorgias, and 25+ others •. Optimize your loyalty program by comparing performance with similar stores

Starting Price: Free

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Whisqr Loyalty

Whisqr Customer Engagement

Whisqr is the easiest way to get a highly customized Loyalty Program for your business or brand. Whisqr's Loyalty Program will provide your business with the option to reward a wider range of options than any competing program, using your businesses branding, and provides your customers with the option of using paper, plastic or mobile punch cards. We also provide an API for POS, website and native app integration, an out-of-the-box business branded PWA, WordPress plugins, printed display materials and tablet software, website widgets, and much, much more. Try Whisqr. It's powerful, easy to use, and you and your customers will Love it.

Starting Price: Free DIY Option

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Glue Loyalty

With Glue, every local business can have its very own branded and personalized members club, just like the big name retailers and chain stores, giving your customers points, rewards and so much more. What you get when you go Glue: Points Earning System Coupons Loyalty Cards Subscriptions Prepaid multi-passes Play-to-Win Games A fully branded members club And your very own automated loyalty manager, giving the right incentive to the right customer at the right time.

Starting Price: $0 per month

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NETGCS

Aqweeva

Manage your customers loyalty points, gift card balance, cash balance and punch points all in one system and from any location. Keep your customers coming back, start using a customized gift or reward card system for your business today! Already have a gift card or gift certificate system, contact us now to see how our system might save you money. Check your card balances, reward points or punch card points. Create custom gift cards for friends and family, (coming soon!) Easily connect to NetGCS participating Merchants anytime anywhere. NETGCS System completely supports traditional customized plastic gift cards. The only catch here is that your Card Printer company will need to contact us for a batch of unique card numbers. No problem, Simply give them our contact information and we will handle the rest so they can promptly get your new plastic gift cards printed and delivered to you.

Starting Price: $10 per month

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TruCentive

TruCentive is a revolutionary way to send gift cards, merchandise, and payments to employees, customers, or partners worldwide. Enhance employee, research, marketing, and sales initiatives by delivering rewards and incentives via email and SMS. Streamline your delivery process by automating reminders and follow-up messages after rewards have been claimed. Deliver in real-time or schedule in advance for events, such as trade shows, employee birthdays, and anniversaries. Integrate with the tools you use today: Hubspot, Marketo, Salesforce, Survey Monkey, Qualtrics, and more… Eliminate waste — with our transaction-based pricing, you only pay for claimed incentives. Our full-featured editor gives you the tools to create stunning messages that leave a lasting impression. Use our pre-designed templates or start from scratch and deliver your brand, your message, and incentives that motivate, delight, and encourage recipients.

Starting Price: Free

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Loyale

Loyale is a cloud-based customer loyalty platform that provides customizable reward schemes and automated marketing tools. The backoffice is easy to use and a plug-and-play app is also available with any of the plans, including the free version. It can integrate with your existing stacks such as Shopify, WooCommerce, Lightspeed, Mailchimp, and more to automate workflows. The software offers advanced features such as points, rewards, coupons, gift cards, feedback forms, punch cards, and VIP clients. As a marketing automation platform, Loyale allows businesses to run highly-converting campaigns at an incredible ROI. - Segment customers based on demographics or purchase behavior. - Communicate with customers through push notifications, emails, and posts. - Schedule personalized one-off or repeat automations triggered by time or actions. - Generate reports based on real-time data to analyze and improve performance.

Starting Price: $76

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Starred

Improve retention, boost client loyalty, and watch return on investment grow with Starred, a feedback software solution. Starred approaches feedback from the perspective of the respondent, which increases the growth of response rates. Starred enables users to act on real-time actionable insights, prioritized by client segment.

Starting Price: $329.00/month

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Salesmachine

Salesmachine is a realtime customer scoring platform that helps companies monitor customer health and activity, opening doors for more sales opportunities. Salesmachine gives sales teams deeper insights about customers who need help to onboard, are most likely to convert, are most likely to upsell, and who are unlikely to renew. The platform also alerts teams when customer health and usage frequency changes so they are ready to give the attention customers require.

Starting Price: $60.00/month/user

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Social Spiral

Social Spiral Technologies

Loyalty made easy with Social Spiral, a customer loyalty management platform. Social Spiral provides users with features such as electronic coupons, reward points management, membership management, and analytics. With Social Spiral, users are able to alert customers to deals, gifts, and promotions based on their predefined loyalty triggers. Social Spiral's electronic coupons enable users to issue and track customer reward point via smartphones. Social Spiral is also deployable in the cloud and accessible via Android and iPhone devices.

Starting Price: $9.99/month/user

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Currency Alliance

Currency Alliance is an Enterprise-class SaaS platform - primarily intended for use by very large loyalty programs that want to easily add partners - so that customers can earn your loyalty currency from many places they shop. You mayeasily build a network of brands to amplify the loyalty program's value with Currency Alliance, a cloud-based customer loyalty program management software. Currency Alliance is ideal for mid-sized and large retail and travel businesses. Currency Alliance features include gift cards, marketing communications, and loyalty cards. With Currency Alliance, users can implement a loyalty and reward points system accessible online and in-store. Currency Alliance's program configuration wizard enables users to custom their loyalty program designs based on their needs.

Starting Price: $0.01

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Open Loyalty

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. We have helped over 100 enterprises from 43 countries build lifelong customer loyalty. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition: 1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. 2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. 3) Seamless integration: Open Loyalty’s API-first, composable architecture allows seamless integration into the most advanced tech stacks. As part of the OEX group, Open Loyalty benefits from a foundation of 15 companies and 4,000+ employees. Recognized by Google and Deloitte.

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SPREAD

SPREAD is a CRM integrating marketing automation but also many acquisition mechanics. Enough to make your community of leads grow and convert them into customers! You don't need to be a coding pro or Photoshop pro, SPREAD provides you with 25 apps directly ready to be activated on your e-commerce site. You change what you want! No more multiplying tools! SPREAD is a single platform to manage all your marketing needs: acquisition, emailing, conversion, and loyalty. Plan and configure your marketing campaigns in a few clicks to achieve your objectives: acquisition, conversion, reactivation and retention, and be present at each stage of your customer life cycle. Permanent or seasonal, you will find in our catalog of campaigns, operations to cover all of your customer marketing (boost the acquisition of new subscribers to your newsletter, encourage your visitors to purchase, send a privilege program to your customers the most faithful, etc.) Launching a campaign in SPREAD is really simple.

Starting Price: $0.01 per month

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Notificare

Notificare is a leading Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Proudly serving clients like Rituals, Hunkemöller, ICI Paris XL, Jumbo supermarkets and G-Star. Every superhero needs a sidekick.

Starting Price: $29.00/month

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CXONCLOUD

UNLOC Ltd.

CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.

Starting Price: $39.00/month

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Marsello

Marsello has everything you need to create, retain, and grow loyal customers. Launch a fully branded loyalty program that works seamlessly with your eCommerce and in-store point of sale (POS) systems, then put your loyalty data to work with connected marketing, SMS, and social media add-ons. Loyalty: Points-based programs, rewards, VIP tiers, and digital wallet passes for Apple and Google Wallet. Marketing: Email campaigns, SMS marketing, automations, and customer feedback surveys. Social: Post scheduling, a content calendar, media library, and link in bio. Our platform is designed to help you engage your shoppers, simplify your marketing, and drive lasting customer loyalty, in-store and online.

Starting Price: $125 per month

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LoyaltyLion

Build a fully customised loyalty program with LoyaltyLion. Award points and rewards for any activity such as social engagement, reviews, referrals and purchases. Increase repeat purchase with personalised loyalty emails, loyalty tiers and optimising loyalty data for future marketing strategies. LoyaltyLion is trusted by thousands of ecommerce merchants worldwide and typically generates stores $15 for every $1 spent on the platform.

Starting Price: US$159.00/month

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Comarch Loyalty Marketing Platform

Comarch

The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.

Starting Price: $0

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Best Customer Loyalty Software in the UK - Page 2

Compare the Top Customer Loyalty Software in the UK as of November 2025 - Page 2

Surkus

MAXMA

Sendoso

ReadySTORE Gift Card and Loyalty

PAR Engagement

PassKit

Loyalife

Loopy Loyalty

Altcraft

Voucherify

Xoxoday

SuiteCRM

Online Rewards

Smile.io

Whisqr Loyalty

Glue Loyalty

NETGCS

TruCentive

Loyale

Starred

Salesmachine

Social Spiral

Currency Alliance

Open Loyalty

SPREAD

Notificare

CXONCLOUD

Marsello

LoyaltyLion

Comarch Loyalty Marketing Platform

Best Customer Loyalty Software in the UK - Page 2

Compare the Top Customer Loyalty Software in the UK as of November 2025 - Page 2

Surkus

MAXMA

Sendoso

ReadySTORE Gift Card and Loyalty

PAR Engagement

PassKit

Loyalife

Loopy Loyalty

Altcraft

Voucherify

Xoxoday

SuiteCRM

Online Rewards

Smile.io

Whisqr Loyalty

Glue Loyalty

NETGCS

TruCentive

Loyale

Starred

Salesmachine

Social Spiral

Currency Alliance

Open Loyalty

SPREAD

Notificare

CXONCLOUD

Marsello

LoyaltyLion

Comarch Loyalty Marketing Platform

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