Best Customer Loyalty Software in the UK
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Compare the Top Customer Loyalty Software in the UK as of November 2025
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What is Customer Loyalty Software in the UK?
Customer loyalty software helps organizations design, manage, and optimize loyalty programs that reward repeat purchases and deepen customer relationships. It enables businesses to issue points, track tiers, referrals, or membership statuses, then automate redemption and campaigns. These platforms integrate with CRM, e-commerce, and point-of-sale systems to monitor behavior, segment users, and deliver personalized offers. With analytics and reporting, the software helps measure program performance and customer lifetime value. Ultimately, customer loyalty software transforms occasional buyers into engaged brand advocates and improves retention over time. Compare and read user reviews of the best Customer Loyalty software in the UK currently available using the table below. This list is updated regularly.
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1
VoucherCart
VoucherCart
VoucherCart is a sales engine, allowing you to sell your products and services as gift cards, vouchers, and tickets with powerful automation. Create vouchers, gift cards, memberships, and tickets, uniquely branded to your products and services. Automate the publication of your vouchers, limited-time offers, and discounts. Share via all your channels including your website, socials, and email. Achieve sustained & predictable revenue growth. VoucherCart is loaded with incentives for customers to buy again and again. Grow sales, track orders & get paid instantly. Vouchers, gift cards and tickets are the most profitable items your business can sell today. On average, only 85% of business vouchers are redeemed. Since VoucherCart delivers payment in full and in advance, your business can sell confidently, safely, and without hassle. Watch your sales grow and get paid direct to your nominated Bank account.Starting Price: $40 per month -
2
TrueLoyal
TrueLoyal
Zinrelo offers a robust, data-driven customer loyalty platform designed to boost customer retention and lifetime value through advanced loyalty programs. By leveraging machine learning and deep analytics, Zinrelo enables businesses to create personalized, omnichannel loyalty experiences that drive customer engagement. The platform supports various reward strategies, including transactional, social, behavioral, and advocacy-based incentives, helping businesses foster emotional connections with their customers. Zinrelo also provides seamless integration with e-commerce platforms, CRM systems, and marketing automation tools, making it easy for businesses to manage and optimize their loyalty programs. With a focus on increasing repeat purchases and enhancing customer satisfaction, Zinrelo empowers businesses to build long-lasting relationships and drive sustainable growth. -
3
Extole
Extole
Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs. -
4
RetailEdge
High Meadow Business Solutions
RetailEdge is an easy to use and feature-rich point of sale (POS) and inventory management software solution for retail businesses. RetailEdge offers multi-location support, credit card processing, website integration, mobile POS, and gift card management capabilities within a suite. The solution supports secure and mobile payments like EMV and Apple Pay and integrates with multiple e-commerce platforms for efficient order processing and price updates. RetailEdge was developed in June of 1989 to provide a powerful, flexible, full-featured POS software and hardware solution at a reasonable price that is easy to install, use, and configure, but also affordable to maintain and run. We strongly believe that a good POS solution, in addition to providing great features for a low price, must be supported well. So we have developed a strong support system that provides a backbone of local resellers and quick access to US-based Tier 3 (highest) level support.Starting Price: $495.00/one-time -
5
giftmate
giftmall
giftmate is a simple yet powerful solution helping companies of all sizes to maximise the efficiency of their incentives, loyalty and rewards programs and engage clients and employees with personalised desirable gifts worldwide. giftmate includes a user-friendly tool for gift personalisation, management and sending, a vast international catalog of gift cards from more than 1500 brands in 30+ countries with API for seamless integration, and our multi-card giftmall that can be exchanged for any branded gift card from our catalogue. Free instant digital delivery, flexible gift ordering without minimum order value, built-in reporting and much more are all at your disposal to ensure real business results from your customers’ and employees’ satisfaction.Starting Price: $0/month -
6
Kangaroo Rewards
Kangaroo Rewards
Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.Starting Price: $99/month -
7
Influitive
Influitive
Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey. -
8
Tango Card
Tango Card
We're the rewards and payments people. We bundle easy-to-use technology, desirable rewards, and expert service to help companies get the most out of their reward and incentive programs—from customer loyalty and employee engagement to wellness and research participation. With our leading reward-delivery technology, customers can instantly deliver digital gift cards to their recipients, maximizing impact and driving real business results. Our approach to reward delivery is simple—from our technology to our pricing. - No transaction fees - Instant delivery - Customizable email templates - Free recipient support - International reward options - Reward catalog filled with 1000+ gift cards, prepaid cards, and donations - Reward solutions are free in most casesStarting Price: Free -
9
Loyverse POS
Loyverse
Free POS (Point of Sale) and Inventory Management Software. Point of sale system for cafes, retail stores, beauty salons and more. Manage your store and sales from a smartphone or tablet — increase your small business profit by making your sales easy and fast with Loyverse POS, manage inventory, visualize sales analytics, acquire, retain, engage your customers and multiply their average spend. Install Loyverse software on your smartphone or tablet, start your sales, sign up customers. Manage one or multiple stores from the same account. Your analytics are in the cloud, always with you. Increase customer retention, run your own loyalty program, boost your sales.Starting Price: Free -
10
WooPOS
WooPOS
The most complete POS and inventory management software for retailers. Our system does it all. Manage inventory, customers, employees and point-of-sale systems across multiple storefronts. You’ll have accurate analytics and over 500 reports to help you improve your business. Easily track inventory and process transactions across multiple storefronts without frustration. WooPOS is loaded with powerful features and can be customized to fit the unique needs of your store and its products. Never deal with random server shutdowns again. WooPOS provides extremely high reliability and uptime because it runs directly off of your own computer. All WooPOS data is also backed up on our cloud. WooPOS comes with responsive support and clear documentation to ensure the platform is providing value without getting your way. Need help? We respond to all customer support issues within in a couple of hours!Starting Price: $139 per month -
11
Uployal
Uployal
Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet. We offer such solutions: - gamification - delivery and booking - online payment in the application - dynamic QR code - cashback - management of promotions and offers - sending push notifications - integration with social networks - online catalog of goods by category with filters - customer news feed - referral recommendation system - customer rank management - receiving feedback after purchase and managing them - purchase history - registration of purchases and self-delivery in the application of the buyer - dashboards with online sales dynamics - rfm analysis and cohort analysis - fraud protectionStarting Price: $20 -
12
Preferred Patron Loyalty
Preferred Patron Loyalty, LLC
Preferred Patron Loyalty is the leading loyalty and gift card solution in the market. Designed for companies of all sizes, Preferred Patron provides incentive promotions, multi-channel marketing, visitor loyalty management, and gift card management capabilities within a suite. With Preferred Patron Loyalty, you can increase your engagement by leveraging e-mail and SMS to reach your customers. The solution incorporates incentive-based promotions, such as Coupons, Rewards, Appreciation, Recognition, Referral, Miss You, Cash Back, and more. Operate standalone or leverage one of our seamless integrations, including Square POS, VendHQ POS and Shopify ECommerce!Starting Price: $149/month -
13
White Label Loyalty
White Label Loyalty
Launch or upgrade your digital loyalty program with our event-based white label loyalty solution. Configure the rules of your loyalty program in our reactor engine to instantly react to any kind of customer behaviour with any kind of result. With our out-of-the-box white label loyalty mobile app or microsite, your customers receive their rewards direct to their phones. Already have an app or website? Our SDK solution allows you to integrate loyalty into your existing system. Customers can redeem promo codes for rewards right in the app. Reach your customers directly with push notifications right to their device. Create multi-step achievements and challenges to increase engagement. Add content such as a menu, table booking or mobile ordering to the app. Our loyalty app is completely customized to your brand. Whether you need an end-to-end loyalty solution or just a powerful loyalty engine, we have a solution for you thanks to our modular API-first technology. Get in touch today!Starting Price: $2799 per feature per month -
14
Easypromos
Easypromos
Easypromos is a self-service platform to create and manage online promotions, campaigns, gamification, contests, and giveaways. Collect leads, increase followers, improve visibility, and boost engagement. Run photo and video contests, games, surveys, social media giveaways, Advent calendars, and more. Easypromos is a robust and 100% self-service platform for creating campaigns to give away multiple prizes instantly. All the apps are optimized for mobile devices and ready to use in all digital formats. Use them to turn social network users, website, e-commerce, and blog visitors into new leads, as well as to increase customer loyalty and boost sales.Starting Price: $1999 per year -
15
Talon.One
Talon.One
Talon.One is an API-first promotion platform that enables businesses to manage coupons, referrals, discounts, loyalty programs, bundling, wallets and gift cards all in one place. Leveraging the fully equipped and easily customizable rule-based engine, brands can connect with their customers through endless touchpoints to deliver contextual promotion campaigns, create automated workflows and fine-tune everything anytime anywhere, without relying on in-house development or maintenance. -
16
REVIEWS.io
REVIEWS.io
Review collection is not rocket science. After all, all we do is help you collect video, photo & text reviews from your customers. We then display these reviews on Your Site, on Google and on your Social Media platforms. By displaying genuine reviews most of our clients see an uplift in conversion within a few weeks. Last year we launched four new features including, SMS collection, video reviews, social proof & influencer. None of them cost our clients a penny extra. Fully customized, branded email review collection gives your customers a simple way to leave feedback, without logging in. Give multiple ways to write reviews with SMS, Facebook, Live Chat and In-store review collection. Useful, engaging and well-designed emails produce better conversion rates. We give you the power to fully brand your customer emails with our handy WYSIWYG editor, or you can delve into the code for full customisation.Starting Price: $89 per month -
17
EspoCRM
EspoCRM
Currently, the hotel industry is one of the fastest-growing, competitive sectors. As guests become more digitalized and price-conscious, building loyal relationships and attracting new guests becomes an increasingly complicated process. This is where hotel CRM software comes into play. The software allows you to improve all the aspects of your sales, marketing and customer service, and as a result increase customer experience. Be it booking engines, travel websites, web forms on your own site, emails, or calls – the CRM unites the inquiries coming from all these channels. It creates a complete guest profile and stores the history of communication and visits. The platform also streamlines your marketing campaigns by offering the tools to create data-driven, targeted outreach and promotional emails for your business and private guests. Apart from that, it brings transparency to your financial transactions, and automates the generation of quotes and invoices. -
18
MAXMA
MAXMA
MAXMA is a cloud-based customer-loyalty software which is best suited for retail and e-commerce businesses. 1. Ready-to-use loyalty software that tracks and burns customer bonuses connected with your store PoS system 2. Flexible customer segmentation with various combinations of filters 3. All-in-one marketing communication platform (sms/push/e-mail/calls) 4. Built-in mechanism that empowers auto-funnels based on customer behavior with communication instruments 5. Referral system that allows your loyal customers to become brand advocates 6. Manage all your promotional discounts, coupons and events from one platform with various sets of filters and rules 7. Combine your retail channel with e-com to achieve outstanding results with omni-channel effect 8. Make a print, press or indoor/outdoor advertising work effectively with a unique lead-capture feature in the form of QR-code that can be placed on any surface.Starting Price: $260/month -
19
PassKit
PassKit
Digital Loyalty Solutions for Apple Wallet and Google Pay. The quickest and easiest way to design Apple Wallet and Google Pay passes. Say goodbye to paper coupons, plastic membership cards and junk email. And say hello to digital loyalty cards in your customers' mobile wallet application. Distribute a Digital Coupon for less then 1 cent each! Manage a Membership Card for less than 5 cents a year! With expertise in mobile wallet, systems integration, bespoke development and cloud computing PassKit ensures that businesses of any size are able to access the latest innovations in technology. PassKit's Self-Serve Platform and Pay As You Grow Pricing any business can start immediately. Brands can easily extend their mobile reach by tapping into the trust that consumers have with Apple Wallet and Google Pay. PassKit has issued over 350 million passes! And today, thousands of businesses worldwide use PassKit to connect and engage using passes.Starting Price: $39.50 per month -
20
Loyalife
Xoxoday
Loyalife by Xoxoday is a comprehensive loyalty management platform designed to build, launch, and scale omnichannel loyalty programs tailored to various industries. It offers access to over 10 million global rewards across 175+ countries, supporting multi-currency and multilingual deployments. The platform provides advanced tools such as a rule engine, member management, engagement features, and rich analytics for loyalty program optimization. Loyalife supports personalized communication through SMS, email, in-app notifications, and social channels, along with gamification and referral tools. It ensures enterprise-grade security, fraud prevention, and compliance for safe data handling. Trusted by top banks and enterprises worldwide, Loyalife empowers organizations to drive customer retention and revenue growth. -
21
Loopy Loyalty
Loopy Loyalty
Loopy Loyalty is the world's leading web application to create and manage digital stamp cards for Apple Wallet and Google Pay. Design your cards online, send push messages to customers, capture transaction history, and view customer insights. No tech knowledge is needed, no need to touch your POS, and no app development is required. Select the stamp card type that's right for your business and customize it with your own text, images, and colors. Send targeted messages straight to your customers' smartphone & iPhone lock screen - no app development required. Send an update to all of your customers or target a specific customer segment. Automatically appear on your customers' iPhone lock screen when they are near your location. Track key metrics and optimize performance to drive loyalty. Get to know who your most loyal customers are through to further strengthen relationships.Starting Price: $15.00/month -
22
Altcraft
Altcraft Platform
Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reportsStarting Price: $300/mo -
23
Voucherify
Voucherify
Voucherify is an API-first, cloud-based promotion and loyalty management platform for digital teams. It assists in growing customer loyalty, acquiring new customers, and boosting revenue with targeted incentives and contextual rewards. We help companies of all sizes launch, distribute and track customized coupon, gift card, referral, discount, loyalty programs, and giveaway campaigns and landing pages like e-commerce giants do, but at a fraction of the cost. As of today, Voucherify has earned the trust of over 300 customers (among them Clorox, Pomelo, ABInBev, OVO Energy, SIG Combibloc, DB Schenker, Woowa Brothers, Bellroy, or Bloomberg) and serves millions of consumers through thousands of promo campaigns around the globe.Starting Price: 0 -
24
SuiteCRM
SuiteCRM
SuiteCRM is the award winning Customer Relationship Management application brought to you by SuiteCRM Ltd who are the authors and maintainers. The application is enterprise ready and completely scalable to suit any business size or business requirement. The application is fully customisable and can be tailor made to fit your current or future business processes. Most importantly the application is Open Source, so it’s completely FREE to use, with no limitations on users.Starting Price: Free -
25
Online Rewards
Online Rewards
Online Rewards designs and manages B2B, B2C, and B2E SaaS solutions for companies seeking: -Employee engagement, recognition, and reward programming and consulting services -B2B & B2C sales incentive programming and consulting services. -General rewards fulfillment solutions Our proprietary technology can stand on its own or be easily integrated into your existing programs. Our almost limitless array of catalog options include: retail gift cards, pre-paid debit cards, merchandise, travel, charity, experiences and branded merchandise.Starting Price: $0 / user / month -
26
Smile.io
Smile.io
Create your own loyalty and rewards program to turn first-time customers into forever customers Smile.io powers loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Creating a loyalty program with Smile takes only minutes—no coding required! Managing loyalty with Smile is effortless, including easy integrations with your favorite apps. If you need help, you are supported by a team of experts who can help with everything from technical questions to rewards and loyalty best practices for your business. • Encourage repeat purchases by rewarding every order with points & VIP status • Reward social activity on Instagram, TikTok, Facebook, as well as custom actions • Drive sales with points bonus events • Integrate Smile with your favorite tools like Klaviyo, Gorgias, and 25+ others •. Optimize your loyalty program by comparing performance with similar storesStarting Price: Free -
27
Whisqr Loyalty
Whisqr Customer Engagement
Whisqr is the easiest way to get a highly customized Loyalty Program for your business or brand. Whisqr's Loyalty Program will provide your business with the option to reward a wider range of options than any competing program, using your businesses branding, and provides your customers with the option of using paper, plastic or mobile punch cards. We also provide an API for POS, website and native app integration, an out-of-the-box business branded PWA, WordPress plugins, printed display materials and tablet software, website widgets, and much, much more. Try Whisqr. It's powerful, easy to use, and you and your customers will Love it.Starting Price: Free DIY Option -
28
Loyale
Loyale
Loyale is a cloud-based customer loyalty platform that provides customizable reward schemes and automated marketing tools. The backoffice is easy to use and a plug-and-play app is also available with any of the plans, including the free version. It can integrate with your existing stacks such as Shopify, WooCommerce, Lightspeed, Mailchimp, and more to automate workflows. The software offers advanced features such as points, rewards, coupons, gift cards, feedback forms, punch cards, and VIP clients. As a marketing automation platform, Loyale allows businesses to run highly-converting campaigns at an incredible ROI. - Segment customers based on demographics or purchase behavior. - Communicate with customers through push notifications, emails, and posts. - Schedule personalized one-off or repeat automations triggered by time or actions. - Generate reports based on real-time data to analyze and improve performance.Starting Price: $76 -
29
Salesmachine
Salesmachine
Salesmachine is a realtime customer scoring platform that helps companies monitor customer health and activity, opening doors for more sales opportunities. Salesmachine gives sales teams deeper insights about customers who need help to onboard, are most likely to convert, are most likely to upsell, and who are unlikely to renew. The platform also alerts teams when customer health and usage frequency changes so they are ready to give the attention customers require.Starting Price: $60.00/month/user -
30
Open Loyalty
Open Loyalty
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. We have helped over 100 enterprises from 43 countries build lifelong customer loyalty. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition: 1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. 2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. 3) Seamless integration: Open Loyalty’s API-first, composable architecture allows seamless integration into the most advanced tech stacks. As part of the OEX group, Open Loyalty benefits from a foundation of 15 companies and 4,000+ employees. Recognized by Google and Deloitte.