Best AB Testing Software
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Compare the Top AB Testing Software as of November 2025
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What is AB Testing Software?
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.
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Coframe
Coframe
Coframe allows your website or app to fine-tune itself in line with its performance in the real world, it’s AB testing, but supercharged. Coframe uses the latest in AI to generate copy that is tailored to your users. Resulting performance data is fed back in to continuously improve your platform's content. All it takes to get up and running is a few lines of code. Coframe gives you full control and visibility. Until now, our digital interfaces have lacked the ability to adapt and improve themselves as living things do. Coframe is changing this, leveraging the latest in AI and UX/UI to bring user interfaces to life. Coframe currently supports continuous copy optimization for websites and apps. Coframe will soon support personalization and individualization based on user info. Edit and have Coframe experiment with any element of your UI through natural language on the fly.
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