Best AB Testing Software

Compare the Top AB Testing Software as of November 2025

What is AB Testing Software?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.

  • 1
    Matomo

    Matomo

    Matomo

    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
    Starting Price: $23 per month
  • 2
    Optimizely One

    Optimizely One

    Optimizely

    Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.
  • 3
    SEATEXT AI

    SEATEXT AI

    SEATEXT AI

    SEATEXT AI is a tool to optimize website content for user engagement and conversion rates. Features: -SEATEXT AI provides autonomous content optimization through advanced AI models and A/B testing to increase sales of your website. -Optimize product descriptions for online stores, resulting in a significant sales increase of up to 40%. - Grow your sales with automatic 107 languages website translation, effortlessly localize your website into 107 languages, using AI to identify the most effective, error-free translations. With just a quick 1-minute setup, enjoy compelling, A/B tested translations designed to maximize sales. - Optimize content specifically for mobile users, ensuring concise and impactful text variations tailored to their unique browsing behavior to increase reach and engagement leading to higher conversion rates and improved sales. - Translate and rewrite your media content up to 100 times to optimize articles through automatic A/B testing to increase conversions
    Starting Price: $25 per month
  • 4
    Jahia

    Jahia

    Jahia Solutions Group

    Jahia is an Agile Digital Experience Platform serving smart content powered by customer data. Built on a cloud-based platform, Jahia helps organizations leverage their content and customer data to fully engage with their customers. Jahia integrates into existing technology stacks and can be customized to meet each organization’s specific business needs and challenges. The Jahia Platform is the intersection of an enterprise grade platform including a CMS and CDP with the flexibility to plug in to your best of breed products, all while bringing together your different user communities (developers, marketers, end users). It includes the security & scalability required by an enterprise, Out of the Box capabilities & modern APIs needed for a broad range of projects & a new level of usability to empower content contributors.
  • 5
    HulkApps

    HulkApps

    HulkApps

    Fully personalized eCommerce experiences with native apps, web design, and web development services. We live and breathe all things Shopify to deliver specified eCommerce experiences. From apps that bring customers back to your store to apps that increase your AOV, our Shopify apps are designed to make your site work better. Ongoing maintenance packages for any business size. From light to heavy customization needs for your business at a fraction of the cost. HulkApps team of eCommerce experts specializes in small customization solutions to Shopify. Our Shopify experts help Shopify businesses to create beautiful, scalable, and fully customizable mobile apps to create exceptional mobile experiences. Identify what experiences matter by relying on trusted professionals to deploy A/B testing strategies across any element on any page. Spread the word about the Pro versions of our apps, services, and packages to your friends & customers and earn a slice of the revenue.
  • 6
    Upflowy

    Upflowy

    Upflowy

    Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Build and AB test your lead and signup flow faster than ever with our no-code engines. Create best-in-class signup flow templates, installed and integrated into your website instantly. Conduct ongoing experiments and A/B tests to optimise your flow without the IT burden. Designed to help you scale efficiently and convert more customers. A no-code signup builder offering world-class templates. Actionable insights and instant funnel analytics. Easy-to-setup A/B testing and personalisation capabilities. We are a team of doers, go-getters, and self-starters. Brought together to optimise signup flows all over the world. We strive to build fast, iterate fast and grow fast. We are a net positive company.
    Starting Price: $25 per month
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