Best AB Testing Software

Compare the Top AB Testing Software as of November 2025

What is AB Testing Software?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.

  • 1
    emfluence Marketing Platform
    Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.
    Starting Price: $1,000/month
  • 2
    Intelligems

    Intelligems

    Intelligems

    Intelligems provides data-driven solutions and helps maximize profits for Shopify merchants wanting to optimize their content, prices, discounts, and shipping rates. Our mission is simple, we want to help ecommerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your pricing and profitability more effectively. We aim to provide independent ecommerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber. Intelligems can run AB tests for website imagery and copy, landing pages, Shopify themes, UX, and more, all at an affordable price. With the recent sunset of Google Optimize, now is the time to find an alternative. Use the Intelligems visual content editor to test edits to any text copy, images, HTML, or CSS on your Shopify store. Redirect between versions of a page to see which resonates best with customers.
    Starting Price: $74 per month
  • 3
    Upflowy

    Upflowy

    Upflowy

    Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Build and AB test your lead and signup flow faster than ever with our no-code engines. Create best-in-class signup flow templates, installed and integrated into your website instantly. Conduct ongoing experiments and A/B tests to optimise your flow without the IT burden. Designed to help you scale efficiently and convert more customers. A no-code signup builder offering world-class templates. Actionable insights and instant funnel analytics. Easy-to-setup A/B testing and personalisation capabilities. We are a team of doers, go-getters, and self-starters. Brought together to optimise signup flows all over the world. We strive to build fast, iterate fast and grow fast. We are a net positive company.
    Starting Price: $25 per month
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