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Penetration Testing Tools
Penetration testing software tools enable security professionals to test applications and IT systems to identify vulnerabilities. Penetration testing tools, sometimes known as "pen testing" tools, can simulate a hack or attack in order to test the security of a given application or system.
Software Testing Tools
Software testing tools help developers and QA teams assess the functionality, performance, and security of applications by automating and streamlining the testing process. These tools offer various testing methods, such as unit testing, integration testing, and load testing, to identify bugs, vulnerabilities, and other issues before deployment. They often include features like test case management, real-time reporting, and bug tracking to enhance collaboration and ensure thorough testing coverage. By automating repetitive testing tasks, software testing tools improve efficiency, reduce human error, and speed up the development lifecycle. Ultimately, these tools ensure that software is reliable, secure, and meets quality standards before it is released to users.
Usability Testing Software
Usability testing software enables product designers and teams to test the usability of a website, web application, or mobile app. Usability testing tools streamline the process of user testing.
Email Testing Tools
Email testing tools help marketers and developers preview, test, and optimize email campaigns to ensure they display correctly across various email clients, devices, and browsers. They check for rendering issues, broken links, spam score, load times, and accessibility compliance before sending emails to recipients. These tools often provide inbox previews, A/B testing features, and analytics to improve deliverability and engagement rates. By automating quality checks and identifying potential problems early, email testing tools enhance campaign effectiveness and reduce errors. They are essential for businesses aiming to maximize the impact of their email marketing efforts.
Unit Testing Software
Unit testing software is a type of software tool and/or framework that enables developers and programmers to test small and individual source code units in order to ensure that each unit of the source code functions as it should.
Performance Testing Software
Performance testing software is software designed to evaluate the speed, responsiveness, and stability of applications under various conditions. It simulates multiple users or workloads to assess how well the software performs under stress, heavy usage, or high traffic. This type of software helps identify bottlenecks, resource limitations, and areas for optimization before the application is released to end-users. It provides detailed reports on metrics such as load times, throughput, and error rates to guide developers in improving application performance. By using performance testing software, businesses can ensure their applications deliver a smooth and reliable experience even during peak usage.
Automated Testing Software
Automated testing software is a type of software tool that is used to test the functionality of other software applications or products. It is typically used to verify that the software works as expected and to identify any bugs or issues that need to be addressed. Automated testing software typically includes a set of scripts that are executed by the program, and results are reported back to the user. This type of testing can be an efficient way to ensure that a software product meets its requirements.
Functional Testing Tools
Functional testing tools are software platforms designed to verify that a system or application performs as expected according to its functional requirements. These tools automate the process of testing individual features and functionalities of an application to ensure they work correctly. Functional testing tools typically support a variety of testing types, including unit testing, integration testing, and user acceptance testing (UAT). They allow testers to simulate user interactions with the application, execute test cases, and identify bugs or issues in the functional behavior of the software. By automating repetitive testing tasks and improving accuracy, functional testing tools help accelerate the software development lifecycle and ensure high-quality releases.
AB Testing Software
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction.
Load Testing Tools
Load testing tools are used to test and verify the quality and performance of an application under workload in order to get rid of problems.
Test Management Tools
Test management tools help organizations plan, track, and organize software testing processes to ensure that applications meet the desired quality standards. These platforms typically include features for creating and managing test cases, tracking defects, and automating test execution. Test management tools also provide reporting and analytics capabilities, allowing teams to monitor test progress, identify bottlenecks, and improve testing efficiency. By using these tools, teams can streamline the testing process, ensure comprehensive test coverage, and improve collaboration among development and quality assurance (QA) teams.
API Testing Tools
API testing software is used to test and validate the functionality, performance, security, and reliability of Application Programming Interfaces (APIs). These tools help ensure that APIs perform as expected under various conditions and meet the required business and technical requirements. Features typically include automated testing, request/response validation, load testing, security testing (e.g., for vulnerabilities and authentication), and performance testing. API testing software often supports integration with continuous integration/continuous deployment (CI/CD) pipelines to facilitate automated testing as part of the software development lifecycle.
Speed Test Websites
Speed test websites and speed test apps are tools that enable individuals or IT professionals to test the speed of an internet connection on any device. Speed tests can measure upload speed, download speed, ping, latency, jitter, and more. Speed test websites can be used to test the internet speed of a WiFi or ethernet connection from a web browser on a desktop or laptop, while speed test apps can be downloaded natively to smartphones so that the wireless connection can be tested from the mobile device.
Test Automation Frameworks
Test automation frameworks are sets of tools, components, and practices that automate the process of testing software applications. These frameworks enable testers to write, execute, and manage test scripts for various types of software testing, including functional, regression, load, and performance testing. They often provide features such as reusable test scripts, integration with continuous integration/continuous deployment (CI/CD) tools, reporting, and test result tracking. Test automation frameworks help improve test efficiency, reduce manual errors, and speed up the overall testing process, especially in large and complex software environments.
Mobile App Testing Tools
Mobile app testing tools are software solutions designed to help developers and quality assurance teams ensure that mobile applications perform as expected across different devices, platforms, and network conditions. These tools provide functionality for testing app performance, user interfaces (UI), compatibility, security, and usability. They often include features like automated testing, performance monitoring, bug tracking, and support for both iOS and Android apps. Mobile app testing tools help identify issues before an app is released to ensure it provides a smooth user experience and meets quality standards.
Test Data Management Tools
Test data management tools enable IT professionals and developers to create non-production test data that simulates real company data in order to reliably test applications and systems with data that's similar to production data.
Web Accessibility Testing Tools
Web accessibility testing tools are designed to evaluate websites and applications for compliance with accessibility standards such as WCAG, Section 508, and ADA. They scan and analyze elements like color contrast, keyboard navigation, semantic structure, and screen reader compatibility to ensure digital content is usable by people with disabilities. Many tools provide automated reports, recommendations, and simulations of accessibility barriers to guide developers in fixing issues. They are used by web designers, developers, and compliance teams to create inclusive digital experiences and reduce legal or reputational risks. By integrating into workflows, these tools help organizations continuously monitor, test, and improve accessibility across web properties.
Pre-employment Testing Software
Pre-employment testing software helps organizations evaluate job candidates through objective assessments before hiring. It typically includes tools for skills testing, personality assessments, cognitive ability evaluations, and role-specific challenges. This software automates the screening process, providing data-driven insights to identify the best candidates efficiently. It enhances hiring accuracy, reduces bias, and saves time by filtering out unqualified applicants early. Companies use pre-employment testing software to improve the quality of hires and create a fairer, more effective recruitment process.
Crowd Testing Platforms
Crowd testing platforms are digital tools that allow businesses to leverage the power of crowdsourcing to test their software applications. They enable organizations to outsource testing tasks to a large pool of qualified testers who can provide feedback on the quality and functionality of their products. Crowd testing platforms typically include features such as bug tracking, project management, analytics and real-time communication tools that help teams collect test results quickly and efficiently. Many also offer flexible pricing options, allowing companies to pay based on the number of tests they need or the amount of time they need testers.
Drug Testing Software
Drug testing software is software used to manage and store drug test results for individuals in the workplace or other fields. It is designed to provide accurate information about an individual's drug use, as well as give notifications to employers and personnel about drug test results. The software can also include features such as employee tracking and data storage, which are documented and retained for inspection if necessary. Security measures are typically included in the system to protect the privacy of the individuals being tested. This software makes it easier for organizations to comply with regulations regarding drug testing while still providing reliable results.
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    SOOMLA

    SOOMLA

    SOOMLA

    SOOMLA addresses the information gap for mobile app publishers who use in-app advertising. Our platform allows app marketers to measure user level ad LTV, attribute ad revenue to marketing activity and target ad whales via various marketing channels. Furthermore, monetization teams can use our platform to evolve a data-driven approach to optimizing their ad inventory. Finally, we provide raw data access that allows the entire organization to make better decisions.
    Starting Price: $999 per month
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    PropellerAds

    PropellerAds

    PropellerAds

    ... to target iOS and Mac devices - Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times - CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part - Precise statistics and A/B testing tools The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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    Starting Price: $100/min deposit
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    upRive

    upRive

    upRive

    Create High-Performing Facebook ads in Minutes. Spend less time creating ads and more time focusing on your marketing strategy. That’s what we do with Facebook ads; we split test heavily (violently) to find our profitable ad, then we scale it to cash in. upRive means to split test at a more ↑ efficient level. To create a profitable campaign in Facebook ads, it is absolutely essential to split test correctly and without wasting your budget along the way. With that in mind, we focused 100...
    Starting Price: $39.00/month
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    Cohley

    Cohley

    Cohley

    Today's digital marketing environment demands an unprecedented amount of content. Brands need a firehose of assets for ad testing, photography for product launches, product reviews for consumer validation - the list goes on and on. Luckily there's a better way to meet these astronomical demands. Cohley helps brands generate the diverse assets they need to test, test some more, and grow their businesses. Generate a wide array of branded imagery and actionable video assets to deploy and test...
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    Magic Audiences
    ... the flexibility to test out new ways to optimize your marketing campaigns in order to achieve the best possible results. But you don’t want to distract your dev team with never-ending tests and tweaks. Magic Audiences for Facebook enables you to instantly generate and test any Lookalike audience or conversion event you can think of without writing a single line of code. Now you can test to your heart’s content without drowning the dev team in a sea of requests.
    Starting Price: $99 per month
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    Kitchn.io

    Kitchn.io

    Kitchn.io

    Kitchn.io is a robust social media marketing software designed to help businesses manage and optimize their social media presence across various platforms. The software allows users to schedule posts, track engagement, and analyze performance to ensure that their social media campaigns are effective. Kitchn.io supports integration with major social media networks, including Facebook, Instagram, Twitter, and LinkedIn, making it easy to reach audiences across different channels. The platform...
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    Appodeal

    Appodeal

    Appodeal

    ... to quickly switch off campaigns with negative ROAS or create additional campaigns with target event optimization. Use creative management automation to test thousands of creatives weekly and choose the best ones for faster growth acceleration. Top-notch monetization, a flagship product of Appodeal, that is fully integrated into our business intelligence and supports BI data. Run A/B tests to ensure alignment between monetization and product metrics.
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    Galaksion

    Galaksion

    Galaksion

    Galaksion is an international advertising network that works exclusively with high-quality direct traffic from reliable website owners — with no bots and resell. It offers 6+ ad formats, including Pops, Interstitials, Push Notifications, and more, 20+ verticals and 200+ GEOs. Galaksion provides a first-class experience for advertisers, offering a risk-free testing environment and delivering over 50 billion impressions monthly. You can allocate your budget using Traffic Volumes and pay only...
    Starting Price: $50/min deposit
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    Adalysis

    Adalysis

    Adalysis

    Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Enterprise accounts have the full set of tools...
    Starting Price: $99.00/month
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    Kantar Marketplace
    Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions...
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    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app...
    Starting Price: FREE
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    OptiMonk

    OptiMonk

    OptiMonk

    OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart...
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    Starting Price: $29.00/month
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    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here...
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    Adinspiration

    Adinspiration

    Adinspiration

    The goal of Adinspiration is to do all the work for you. You don’t need to save or search for ads yourself. Just tell us the brands, and we’ll show you the winning ads in your niche or for that brand by tracking their performance. This way, you can use the winning ads without wasting time and money on testing, for just $29 a month.
    Starting Price: $29/month
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    Improvely

    Improvely

    Awio Web Services

    Track, test and optimize your online marketing. Join over 7,000 marketers using Improvely to track results and detect fraud. Improvely identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Our monitoring systems inspect every click for signs of suspicious activity. Get alerted to potential click fraud instantly, then take action to protect your advertising budget. Improvely shows you the real people using your site with an automatically...
    Starting Price: $29 per month
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    Disruptive Advertising

    Disruptive Advertising

    Disruptive Advertising

    At Disruptive, we’re on a mission to change the world—one click-at-a-time. There’s nothing more satisfying to us than seeing our clients’ businesses grow. It’s painful for us to watch ineffective PPC management waste a company’s potential. To get the most out of your campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales. We don’t stop there, though. We also test and analyze every aspect of your campaign...
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    AppLovin Max
    Choose the mediation platform with more bidders, more networks, and the largest RTB exchange. MAX gives you the most competitive and diverse set of auctions for your supply. Leverage all major ad formats—banner, native, interstitial, and rewarded video—for more ways to drive in-app ad revenue on a single platform. Learn what mix of ads is most profitable for your business with our real-time QA and testing tools. Maximize your marketing and monetization efforts. MAX makes it easy to reinvest...
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    Traffic Jet
    Fully automate your traffic acquisition in just a few clicks and get instant access to hundreds of premium traffic sources with the Traffic Jet tool. Create, manage, and test all your online ads in one place. Place your creatives in Google Search, Display, Amazon, Facebook, Bing, and hundreds of others with zero manual effort. You can create a campaign in just 10 seconds; no more struggles with ad management. All the ads are created for you; Traffic Jet automatically places your creatives...
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    Simulmedia

    Simulmedia

    Simulmedia

    Make your ad spend more efficient by combining the flexibility and precise targeting of digital with the scale and prestige of TV. Every ad needs to drive measurable results for your business. Test, learn and optimize with us to accelerate your business goals. Create custom audiences from website visitors, or third party data sets. As conversions happen on your website Simulmedia gets better at delivering ads to people more likely to take action. Simulmedia goes beyond the standard network...
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    Adscook

    Adscook

    Adscook

    Adscook is a Facebook ads management tool to scale your ads easily. It helps marketers create, automate and analyze their ads much more efficiently with advanced features and simple interface. Other tools in the market have limited functionality, complex interface and high costs. Don’t waste more time and money. Use the easiest tool for organized and quick ad creation and make your A/B testing fun. Use all combinations of the audiences, ad images, copies, devices, etc., and find the best...
    Starting Price: $89 per month
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    Naytev

    Naytev

    Naytev

    Naytev is a social media management platform that optimizes the packaging and distribution of your content. While social networks continue to dominate content discovery, it has never been harder to be heard through the noise. Naytev is the market leader in data-driven social A/B testing, publishing, and paid amplification, helping teams adapt and thrive. Social media super powers for content teams. Automate & optimize paid and organic social across every network. Our Free Social Analytics...
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    SoMin

    SoMin

    SoMin.ai

    ..., optimizes and A/B tests campaigns to find you the best creative and targeted optimizations. From rapid testing to long-tail targeting thousands of interests, SoMin.ai enables you to do the impossible with ad optimization. Take advantage of today’s AI-driven digital platforms with an AI that’s designed to understand, interpret and win them.
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    Otterfish

    Otterfish

    Otterfish

    Otterfish is the easiest way to create and run Facebook Ads and Instagram Ads. We have built it especially for SMEs that struggle to find time or skills for Digital Marketing, Otterfish makes it so easy anyone in your team can run high performing Ads! The software offers features such as ad creation, publishing, audience testing, performance tracking and more. Free plan available, try it today. Finally – a place to store all your content and the data attached to it. Creative Brain™ means every...
    Starting Price: $19.99 per user per month
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    FusionAds.ai

    FusionAds.ai

    FusionAds.ai

    Generate advertising content in 1 click. Fusion AI tests different versions of the ads so you get the best results. Revolutionize your ads with generative advertising using FusionAds.ai. Create and publish cross-channel ads in seconds using AI, create briefs, and ad creatives with all their variations, and publish them at the click of a button. We understand your business, generate free ads, and create and launch highly engaging ads designed specifically for you. FusionAds.ai instantly...
    Starting Price: $10 per month
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    Pentaleap

    Pentaleap

    Pentaleap

    ..., supply, and demand in one powerful platform to manage onsite monetization. Build on our ready-to-go APIs or use our intuitive self-serve UI (white label available). Lean on Pentaleap tech and sales expertise as an extension of your team as you kick off, grow, and scale your retail media program. Share your product feed with us, implement and test the simple API call, and prove the performance boost of your onsite ads via AB testing.
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    Viryze

    Viryze

    Viryze

    Viryze is an AI-powered TikTok promotion platform built on TikTok’s official Ads Manager (Spark Ads). Connect your TikTok account, select a video, and set a budget. Our system then creates and optimizes your campaign to grow real followers, not just views. Viryze analyzes your content and tests 10–15 micro-audiences, automatically shifting spend to the best performers so your video reaches the right For You Pages and top of search results. Key features: quick setup (about a minute), pay...
    Starting Price: $50
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    Rapid Ads

    Rapid Ads

    Rapid Ads

    ... the system auto-assemble multiple ad variants, sizes, and copy iterations, so you spend less time designing and more time launching. The platform also offers a user-friendly interface where marketers can preview all assets, monitor performance at scale, and iterate quickly across audiences. Rapid Ads emphasizes speed, scalability, and creative flexibility; you can rapidly test different visuals and messaging combinations, generate hundreds of ad creatives in minutes, and optimize campaigns.
    Starting Price: $29 per month
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    ProAdly

    ProAdly

    ProAdly

    Continuously analyzes the performance of each individual product and provides suggestions for improvement. Ensures your accounts are on track. Finally overview & control over the account performance at a glance. Automatic optimization suggestions bring about targeted improvements with great effect, give tips and inform you about new developments. Checks ads for performance & makes optimization suggestions. Assists in the creation of new ads and conduct A/B testing. Analyzes the campaign...
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    Capture by MOVology

    Capture by MOVology

    Capture® Powered By MOVology

    Capture® is the first ever patented software that helps you capture more leads from your website traffic. Finally there is a way to identify and remarket to your lost web traffic, reinforcing your lead generation strategy for a stronger ROI.
    Starting Price: $0
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    Confect

    Confect

    Confect

    Creatives are very important to performance. And you are missing a lot of performance and brand by not being able to customize your dynamic product ads. Split-test your way to the best performing design in your Dynamic Ads. Distinguish your ads from competitors to retain customers. Get creative and make unlimited graphic designs with the Confect editor. Easy to use and fully compatible with your brand. Synchronize your funnel by using your campaigns in your dynamic product ads too. Completes...
    Starting Price: $199 per month
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