PalDock is an all-in-one affiliate-marketing and lead-generation software platform that lets affiliates, advertisers, and networks track, monetize, and manage traffic, leads, and links, all from one dashboard without needing multiple tools. It supports branded link shortening, cookie- and cookie-less conversion tracking, embedded lead forms, API-based lead routing, and flexible commission setups by action, partner, or channel. Advertisers can build and distribute buyer feeds, aggregate multiple product-data sources, set dynamic payouts, and onboard new affiliates; affiliates can monitor clicks and conversions, manage sub-networks, and evolve into running their own affiliate programs. With built-in features such as drag-and-drop feed aggregation, real-time data feeds for pre- and post-conversion actions, and a unified ROI dashboard (including costs, refunds, and payouts), PalDock aims to provide full transparency and scalability for affiliate ecosystems.