Best Brand Monitoring Tools

Compare the Top Brand Monitoring Tools as of November 2025

What are Brand Monitoring Tools?

Brand monitoring tools help businesses track and analyze online mentions of their brand, products, and competitors to understand public sentiment and manage reputation. These tools aggregate data from various sources, including social media, forums, news outlets, and review sites, to provide a comprehensive view of brand perception. With real-time alerts, companies can quickly respond to positive or negative mentions, helping to protect and enhance their brand image. Many brand monitoring tools also offer analytics and reporting features, enabling businesses to measure sentiment trends and assess the effectiveness of marketing or PR efforts. Overall, these tools empower brands to stay informed, proactive, and engaged with their audience across digital channels. Compare and read user reviews of the best Brand Monitoring tools currently available using the table below. This list is updated regularly.

  • 1
    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
  • 2
    TVEyes

    TVEyes

    TVEyes

    U.S. and global broadcast monitoring and reporting. TVEyes is a search engine expressly designed for television and radio. You can quickly discover and pinpoint the right broadcast coverage by keyword or using sophisticated search logic. Whether you are a novice or a power searcher, it makes it easy for you to keep clients and leadership informed when they are on TV, conduct media research, media train executives, create reports, and alert account teams to new coverage. With lightning-fast alerts from TVEyes, PR professionals are never caught unaware. They can deal with emerging issues quickly, answer requests within moments of airing, and nip issues in the bud. The ability to share information as it happens makes internal clients happy. With TVEyes, you can be confident you can search everything broadcast – whether it’s local, U.S. or international markets. We monitor more than 2,500 TV and radio stations, in 16 languages, around the world, all day, every day.
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