Best Brand Monitoring Tools in the UK
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Compare the Top Brand Monitoring Tools in the UK as of November 2025
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What are Brand Monitoring Tools in the UK?
Brand monitoring tools help businesses track and analyze online mentions of their brand, products, and competitors to understand public sentiment and manage reputation. These tools aggregate data from various sources, including social media, forums, news outlets, and review sites, to provide a comprehensive view of brand perception. With real-time alerts, companies can quickly respond to positive or negative mentions, helping to protect and enhance their brand image. Many brand monitoring tools also offer analytics and reporting features, enabling businesses to measure sentiment trends and assess the effectiveness of marketing or PR efforts. Overall, these tools empower brands to stay informed, proactive, and engaged with their audience across digital channels. Compare and read user reviews of the best Brand Monitoring tools in the UK currently available using the table below. This list is updated regularly.
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1
AthenaHQ
AthenaHQ
AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.Starting Price: $295/month -
2
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
3
Rankscale
Rankscale.ai
Rankscale.ai is the next generation platform for Generative Engine Optimization (GEO)—built to help brands, SaaS products, and digital businesses dominate visibility in AI-driven search engines like ChatGPT, AI Overviews (Google SGE), Perplexity, Claude, Mistral, and DeepSeek. Unlike legacy SEO tools stuck in the past, Rankscale is engineered for the AI-first web. It offers daily tracking of your AI search footprint, deep citation analysis (currently across ChatGPT, Perplexity, and AI Overviews), and powerful filtering, searching, and categorization of citations—so you can quickly see who’s mentioning you, where, and why.Starting Price: $20/month -
4
Mentionlytics
Mentionlytics
Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.Starting Price: $69.00/month -
5
Sprout Social
Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.Starting Price: $199/seat/month -
6
X Pro
X
Manage multiple X (formerly known as Twitter) accounts from the same interface. The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of X. X Pro (formerly TweetDeck) enables you to monitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.Starting Price: $0 -
7
Awario
Awario
The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.Starting Price: $39.00 per month -
8
Waikay
InLinks Optimization LTD
Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative.Starting Price: $19.95/month -
9
Locobuzz
Locobuzz
Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.Starting Price: $300/month -
10
ProQuo AI
ProQuo AI
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.Starting Price: $2000 per month -
11
NexVision
NexVision Lab
NexVision is an AI-powered platform that provides multi-layered, real-time information gathering and cyber protection. It offers deep, contextual intelligence encompassing targets, motivations, and threat analytics. The platform's advanced search algorithm discovers over 120,000 hidden Tor sites daily, enabling users to access the deep and dark web without the need for anonymizing browsers like Tor. NexVision's AI/ML-powered engine continuously collects, analyzes, and sorts big data from publicly available databases and the deep web, supporting multiple languages and equipped with natural language processing and steganography-decoding capabilities to detect hidden information used by advanced threat actors. The user-friendly dashboard allows for setting keyword alerts, conducting investigations, and analyzing results while maintaining user anonymity. NexVision enables organizations to proactively safeguard their assets and maintain a secure online environment.Starting Price: Free -
12
Talkwalker
Talkwalker
Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.Starting Price: $9,600 per year -
13
Zyte
Zyte
Hi, we’re Zyte (formerly Scrapinghub)! We are the leader in web data extraction technology and services. We’re obsessed with data. And what it can do for businesses. We help thousands of companies and millions of developers to get their hands on clean, accurate data. Quickly, reliably and at scale. Every day, for more than a decade. From price intelligence, news and media, job listings and entertainment trends, brand monitoring, and more, our customers rely on us to obtain dependable data from over 13 billion web pages each month. We led the way with open source projects like Scrapy, products like our Smart Proxy Manager (formerly Crawlera), and our end-to-end data extraction services. Our fully remote team of nearly two hundred developers and extraction experts set out to remove the barriers to data and change the game. -
14
Keyhole
Keyhole
Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.Starting Price: $49 per month -
15
Brand Analytics
Brand Analytics
Brand monitoring and analysis in social and mass media. Brand Analytics will help handle the business tasks of your company’s key divisions. Control reputational risks and improve PR effectiveness. Create sought-after products, and develop your communication strategy. Improve customer-service quality, and strengthen customer loyalty. Brand Analytics ensures collecting the data of best integrity, from all sources. Social networking sites: VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, Twitter, etc. Blogs, forums, review websites, mobile app stores. Public channels and Telegram chats. Online mass media and websites of government agencies and market-forming companies and organizations. Operating under the contract with VK.com that provides access to full public data stream, Brand Analytics ensures completeness, speed and quality of message analysis unique for the market. Our monitoring spans all types of messages and data.Starting Price: $339.75 per month -
16
Corsearch
Corsearch
Corsearch is a global leader in trademark and brand protection, offering end-to-end solutions that safeguard intellectual property from creation to enforcement. Its hybrid intelligence platform combines advanced AI technology with expert human insight to help businesses research, register, and defend their brands across every channel. From trademark clearance and portfolio management to counterfeit detection and content protection, Corsearch simplifies complex IP processes for legal, brand, and compliance teams. The platform helps companies act swiftly on reliable data through intuitive dashboards and automated monitoring tools. Trusted by over 5,000 organizations worldwide, Corsearch empowers brands to protect their reputation, ensure compliance, and maintain consumer trust. Whether combating online infringements or optimizing brand portfolios, Corsearch provides the intelligence to secure every stage of brand ownership. -
17
Rankshift
Rankshift
Rankshift is an AI visibility tracking tool that helps website and brand owners check, track, and improve how visible they are in AI-powered search engines like ChatGPT, Google Gemini, Mistral, Claude, and Perplexity. It offers clear tips for improvement, ongoing performance tracking, competitor monitoring, and citation analysis to boost visibility in AI search results.Starting Price: €49/month -
18
AI Brand Tracking
AI Brand Tracking
AI Brand Tracking helps brands monitor and get insights about their presence in AI - Visibility Monitoring: Track your brand & its topics in the most popular LLMs, ensuring you know exactly how visible your content is across AI search engines. - Competitor discovery & tracking: Track existing competitors and discover new ones that might be gaining visibility in AI search results related to your industry. - Query Tracking: Monitor specific queries & responses across AI search engines to understand how your brand is being represented in various contexts. - Page performance: Discover what pages from your website get cited the most in AI responses and understand why they're performing well.Starting Price: $49/month -
19
Brandmaven
Speak
Brandmaven is the first Brand Performance Management platform. It gives CMOs, VPs of Brand Strategy, and Global Brand Directors the power to track competitors, monitor brand health across seven KPIs, and generate AI-driven strategies that move the brand forward — all in one sleek, automated platform. For decades, marketers have had a system of record for everything — CRM for sales, marketing automation for demand gen, ERP for finance. But for the brand — the most valuable and hardest-to-measure asset — there’s been nothing. Until now. Brandmaven is that missing system of record. It’s built to help brand teams finally quantify their impact, understand how their brand is performing in real time, and make smarter, faster decisions about where to take it next.Starting Price: $49/month -
20
Meltwater
Meltwater Group
We help you monitor, understand and influence the world around you. Empowering PR, communications and marketing teams with an intuitive all-in-one product suite, powered by AI-driven insights. In today's always-on world, a marketer's job is never fully finished, which is why we developed a series of products focused on helping you stay on top of your digital strategy and marketing performance. Our suite of products aims to solve the problems faced by modern PR, communications, and marketing professionals. Insights and workflows designed to empower your social media and digital marketing strategy. Access a flexible solution that allows you to monitor social media for relevant mentions so that you can stay ahead of the game—and your competition. With access to unlimited ad-hoc searches and no volume restrictions across more than 20 different channels (including social networks), your social listening capabilities will be unmatched. -
21
Zappi
Zappi
Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform. -
22
MediaScouting
DataScouting
Track your media coverage, listen to what people are saying about your brand, monitor your competition, measure PR & marketing effectivenes. It is Robust, It is Scalable, It is Customizable… simply Powerful. Scales to process hundreds of press publications every day. It integrates modules for news insights, ad monitoring and a delivery platform with real-time alerts. Manages automated & semi-automated production lines for digitizing, archiving, retrieving & analyzing press media. Available as a Software as a Service (SaaS) or as a standalone platform, guaranteeing small initial investment. Robust & advanced query system with live translations, automated result clustering and sentiment analysis. Technologically advanced & most accurate feature rich platform for article processing, customer retrieval, advanced management & alerting system. -
23
MarqVision
MarqVision
MarqVision, powered by Marq AI, is a next-generation brand protection platform that combines generative AI with legal expertise to safeguard businesses from counterfeits, piracy, impersonation, and unauthorized sellers. Its proprietary AI models replicate the judgment of experienced brand protection analysts, detecting threats with over 99% accuracy across emerging digital channels. The platform enables enforcement 180 times faster than traditional methods, reducing hours of manual work into just a few clicks. With specialized capabilities like frame-by-frame video analysis, multilingual coverage, and marketplace integrations, MarqVision provides comprehensive protection worldwide. Beyond online monitoring, its network of legal experts in China, Korea, and Southeast Asia ensures effective offline enforcement where counterfeit activity is most rampant. Trusted by global brands across industries, MarqVision helps companies protect their IP, recover revenue, and strengthen consumer trust. -
24
Qualtrics Strategic Brand
Qualtrics
Get ahead of shifts in the market with a holistic view of your brand experience and real-time analytics that fuel proactive decisions, enabling you to increase awareness and ultimately accelerate growth. Infuse your brand into every customer touchpoint to create experiences that acquire, engage, and support customers by deepening relationships at every moment that matters. Don’t wait until after the fact to course correct. Identify with pinpoint accuracy which key brand attributes, like “ease of use” or “flexible return policy,” have the most impact on conversions. Predict the impact, see what’s happening in real time, and make the right calls to keep your brand on track. Quickly understand what your brand’s next moves should be with advanced analytics and intelligence, built directly into the platform. Get faster, better decisions with real-time data delivered in dynamically updated dashboards and share with the rest of your organization to guide decision-making at the moment. -
25
YouGov BrandIndex
YouGov
Always-on tracking across 16 key brand health metrics in our industry-leading platform. Next-level, deep insights to optimize your brand growth. Help you analyze and benchmark your success against your goals, competitors, and entire market with daily brand tracking. 15+ years of historical data, updating daily, spot trends, successes, and opportunities. Benchmark performance against your top competitors, and instantly act on any changes in your brand's perception. YouGov BrandIndex offers 15+ years of historical brand data and is part of our ever-growing source of constantly evolving, connected intelligence. Track your brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience; plan your strategy, explore online behavior, activate campaigns, and more. Daily data in an always-on brand tracking platform, so you can spot changes as they unfold. -
26
AIM Insights
AIM Technologies
Closely analyze your brand’s digital performance over the last 12 hours, days, weeks, or months. Interpret brand interactions in 8 different languages including 12 different Arabic dialects. Determine your brand’s virality and how much of it is earned and owned. Monitor your competition’s digital presence, and what sets them apart from your own. Identify which content yields the highest engagement for your rivals and what drove customers to interact with it. Know which topics are the most engaging and highly talked about among your audiences; from highest to lowest. Attain brand insights according to your hourly, daily, weekly, or monthly posts. Create individual campaign groups to monitor each project’s multi-platform performance. Edit, remove, or add posts within a campaign at any given time. Manage and monitor multiple marketing campaigns in one place. Displays key performance metrics such as impressions, clicks, conversions, engagement rates, and cost per acquisition (CPA). -
27
BrandRank.AI
BrandRank.AI
BrandRank.AI is a SaaS platform that monitors your brand across all major and emerging generative AI answer engines. We identify crucial vulnerabilities and deliver actionable insights, empowering brands to optimize key interactions that drive purchasing decisions and shape their reputation. Combining deep AI and brand expertise with proprietary prompt analysis, sophisticated math heuristics, and “human in the loop” interpretation, we analyze high-consequence areas such as brand vulnerability, product performance, data and AI usage, sustainability claims, supply chains, and service. Our platform offers features like sentiment analysis, predictive brand health, alignment with brand promise, search ranking, and competitive analysis. By understanding, thinking, and acting like algorithms, brands can gain a considerable advantage in the evolving landscape of generative AI-driven search. -
28
Cognizo
Cognizo
Cognizo is a software-as-a-service (SaaS) platform accessible via cognizo.ai that enables businesses to monitor, analyze, and optimize their brand presence across artificial intelligence platforms. Large language models (LLMs) are now shaping how brands are discovered, evaluated, and trusted. Millions of customers are using AI to discover new products and brands. Cognizo empowers marketers with advanced AI visibility analytics and Answer Engine Optimization (AEO) tools to maximize reach. Stay informed with up-to-date AI visibility analytics. Increase your brand's prominence across AI platforms. Gain actionable insights to stay ahead of competitors. Reach and engage your ideal customers more effectively. Stay informed by real-time monitoring of your visibility in AI environments. Access detailed analytics to understand mentions, citations, and sentiment to guide marketing strategies effectively. Track how your brand performs against competitors in AI responses. -
29
Bluefish
Bluefish
Bluefish AI is your new AI marketing hub to manage, create, and gain insights on how your brand is perceived on the AI internet. It empowers brands to engage consumers on this new AI channel, with powerful enterprise tools to manage how their brand is portrayed. Bluefish puts your brand in the driver's seat with AI. Easily track AI performance, manage brand safety, and engage consumers, all in a single platform. Bluefish's AI Funnel Consumer Insights arms brands with the insights needed to effectively tune content, refine messaging, and structure data for AI alignment. LLM personalization means brand visibility will be different for every user. Understanding how brands are portrayed for each target audience is key to optimizing visibility. The Bluefish platform offers valuable AI insights and optimization strategies to help brands stay competitive. It helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage how their brand is portrayed. -
30
Algomizer
Algomizer
Algomizer is a comprehensive LLM optimization platform designed to enhance brand visibility within AI-generated search results across platforms like ChatGPT, Claude, Perplexity, and Gemini. It offers tools for visibility tracking, brand intelligence, prompt and topic exploration, and custom alerts, enabling businesses to monitor and improve how AI systems interpret and present their brand. By restructuring content for AI comprehension, aligning category associations, and implementing structured data, Algomizer ensures accurate representation of features, integrations, and pricing. Case studies demonstrate significant improvements: a SaaS platform saw AI mention scores rise to 81/100, with feature accuracy at 94% and a 52% increase in monthly recurring revenue; a SaaS app achieved a 78/100 mention score and a 73% increase in referral traffic; an ecommerce retailer improved AI mention scores to 84/100, with a 32% revenue growth from AI-influenced channels.