Best Brand Monitoring Tools with a Free Trial
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Compare the Top Brand Monitoring Tools with a Free Trial as of November 2025
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What are Brand Monitoring Tools with a Free Trial?
Brand monitoring tools help businesses track and analyze online mentions of their brand, products, and competitors to understand public sentiment and manage reputation. These tools aggregate data from various sources, including social media, forums, news outlets, and review sites, to provide a comprehensive view of brand perception. With real-time alerts, companies can quickly respond to positive or negative mentions, helping to protect and enhance their brand image. Many brand monitoring tools also offer analytics and reporting features, enabling businesses to measure sentiment trends and assess the effectiveness of marketing or PR efforts. Overall, these tools empower brands to stay informed, proactive, and engaged with their audience across digital channels. Compare and read user reviews of the best Brand Monitoring tools with a Free Trial currently available using the table below. This list is updated regularly.
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1
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
2
LLMO Metrics
LLMO Metrics
LLMO Metrics is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, LLMO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, LLMO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.Starting Price: €80 per month -
3
Sprout Social
Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.Starting Price: $199/seat/month -
4
BuzzSumo
BuzzSumo
Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.Starting Price: $79 per month -
5
Awario
Awario
The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.Starting Price: $39.00 per month -
6
Otterly.AI
Otterly.AI
OtterlyAI is one of the leading platform built to monitor and improve your brand’s visibility inside AI search results. As AI searches answer more customer questions, your buyers see AI-generated answers - not blue links. OtterlyAI shows where and how your brand appears (or is missing) across 6 leading engines - ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, and Microsoft Copilot - and turns those insights into clear actions. Track share of voice, citations, answer quality, and competitor presence for every key topic. Spot content gaps, and prioritize the fixes that move revenue: pages to improve, entities to structure, FAQs to add, and sources to earn. Built for SEO and brand teams, with exports and dashboards your execs will love. Stop guessing what AI says about you. Start managing it. Try OtterlyAI to protect demand, win more branded moments, and lead in Generative Engine Optimization (GEO). Easy setup, no code required.Starting Price: $29 per month -
7
GetCito
GetCito
In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. GetCito, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, GetCito tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GetCito offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with GetCito.Starting Price: $19 month -
8
Locobuzz
Locobuzz
Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.Starting Price: $300/month -
9
Brand24
Brand24
Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers. This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!Starting Price: $39.00/month -
10
YouScan
YouScan
YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.Starting Price: $299.00/month -
11
Hall
Hall
Hall helps you understand and measure how your business and website appears in the millions of questions people are asking AI. Hall monitors and tracks real questions across conversational AI platforms like ChatGPT, Gemini, Google AI Overviews, Microsoft Copilot, Perplexity, Claude, and more. With Hall, you can monitor how your brand and company appears in AI conversations, see the conversations where your website is referenced and cited, and observe how autonomous AI agents are using your website.Starting Price: $199/month -
12
BrandMentions
BrandMentions
We dig every corner of the internet to find all the relevant mentions about anyone or anything. Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market. Get to know your customers' core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers. By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market. Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. BrandMentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.Starting Price: $49 per month -
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Brandchirps
Brandchirps
The reliable, cost-efficient, and simple brand monitoring software you’ve been looking for. Brandchirps is a small company building software trying to help others scour the web for recent or updated mentions of keywords they want to monitor and track. These could be your brand, a competitor’s brand, or just any term that interest you. Think of us as a brand monitoring service. We find these mentions with our software and provide you the results so you can improve your bottom line. I wanted software that could reliably and completely scan the internet for mentions of my company’s brand name so I could react to both positive and negative news and conversations quickly. Later, I learned to do the same for my competitor’s brand names to jump in and promote my brand based on their conversations. Basically, this was “competitor brand analysis“. Currently, I track mentions of keywords in my industry to further expose my brand to even more potential customers.Starting Price: $6.97 a month -
14
ZipTie.dev
ZipTie.dev
ZipTie.dev is a cloud-based platform that helps you monitor and optimize your brand's visibility in AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity. It allows you to track your AI search presence, compare your performance with competitors, and focus on the questions that bring you customers. ZipTie.dev provides AI success scores to prioritize your optimization efforts and offers a query generator to suggest the right questions for your business. It also includes features like AI search monitoring, AI search prioritization, competition analysis, and an AI assistant to generate queries relevant to your business. ZipTie.dev tracks AI overviews in 10 countries, including the United Kingdom, India, Canada, Australia, Poland, Spain, and Germany. It is used by business owners, webmasters, venture capitalists, and SEO agencies to monitor brand mentions, website citations, and overall brand sentiment across AI search.Starting Price: $99 per month -
15
Lorelight
Lorelight
Lorelight is an AI brand monitoring platform that enables communication professionals to track, analyze, and optimize their brand's presence across major AI platforms such as ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By creating a brand project, users can automatically set up monitoring, identify key competitors, and deploy smart prompts tailored to their industry. Lorelight provides share of voice analytics to measure a brand's weighted share compared to competitors in AI-generated responses, utilizing an inverse rank formula to prioritize top mentions. It also offers AI sentiment analysis to understand how AI portrays a brand, positive, negative, or neutral, with context. Users can discover organic mentions of their brand in AI conversations they didn't initiate, gaining insights into their competitive positioning.Starting Price: $49 per month -
16
Bluepear
Bluepear
BluePear is an AI-powered brand protection and affiliate-compliance platform that continuously monitors branded search queries across devices, regions, and publishers to uncover unauthorized PPC bidding, trademark misuse, and ad-hijacking by affiliates or competitors. It detects cloaked landing pages and verifies whether affiliates are bidding on your brand terms without authorization, providing detailed evidence including publisher IDs, screenshots, and landing-page links. BluePear performs 24/7 monitoring with global coverage, covering multiple keywords, browser types and geographies, and sends alerts when violations are detected. It offers tagging, filtering, and exportable reports, supports multi-account access and shared workspaces, and delivers insights that help digital-marketing, affiliate-management and PPC teams stop budget leakage, protect brand integrity and ensure partners adhere to program terms.Starting Price: $169 per month -
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Critical Mention
Critical Mention
The Critical Mention Earned Media Suite includes the most reliable real-time media monitoring for global TV, Radio, Online News, Podcasts and Social Media, as well as robust earned media analytics and the most accurate and frequently updated media contact and influencer database in the industry. -
18
Talkwalker
Talkwalker
Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.Starting Price: $9,600 per year -
19
OBI Brand Monitor
OBI4wan
Keep track of your brand and reputation and make marketing, communication and PR efforts measurable. From now on, stay away from your gut feeling and make sure you really know what’s going on. With the OBI Brand Monitor you can keep a sharp overview of everything that is being said and written about your organisation online and offline. This way you can build your brand and reputation in a more targeted way. Keep an eye on the prevailing sentiment surrounding your organization or competitor. New campaign or crisis? Immediately see the effect on sentiment and adjust where necessary. Inform your organization using automated and data-driven reports. Everything can be customised with the information you want to display. Media monitoring stands or falls on its ease of use. Choose what you want to monitor in real time, where regular reporting is sufficient and what can be handled with narrowcasting. You indicate to us how you want to work, we set up the environment for you. -
20
Zyte
Zyte
Hi, we’re Zyte (formerly Scrapinghub)! We are the leader in web data extraction technology and services. We’re obsessed with data. And what it can do for businesses. We help thousands of companies and millions of developers to get their hands on clean, accurate data. Quickly, reliably and at scale. Every day, for more than a decade. From price intelligence, news and media, job listings and entertainment trends, brand monitoring, and more, our customers rely on us to obtain dependable data from over 13 billion web pages each month. We led the way with open source projects like Scrapy, products like our Smart Proxy Manager (formerly Crawlera), and our end-to-end data extraction services. Our fully remote team of nearly two hundred developers and extraction experts set out to remove the barriers to data and change the game. -
21
Keyhole
Keyhole
Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.Starting Price: $49 per month -
22
Rankshift
Rankshift
Rankshift is an AI visibility tracking tool that helps website and brand owners check, track, and improve how visible they are in AI-powered search engines like ChatGPT, Google Gemini, Mistral, Claude, and Perplexity. It offers clear tips for improvement, ongoing performance tracking, competitor monitoring, and citation analysis to boost visibility in AI search results.Starting Price: €49/month -
23
Gumshoe AI
Gumshoe AI
Gumshoe AI is a platform designed to help brands monitor and enhance their presence in AI-generated search results across leading models like ChatGPT, Google Gemini, Claude, and Perplexity. It offers features such as Brand Visibility, allowing users to learn how often their brand is mentioned across relevant topics in AI search; Competitive Rank, to see how they stack up against competitors across topics and models; Persona Visibility, to assess performance across different buyer personas; Topic Visibility, to evaluate performance across a broad set of topic areas; Model Visibility, to understand which models mention their brand the most; and Cited Sources, to view top cited sources by AI models, informing content strategy. Gumshoe's platform generates thousands of conversations with AI models, enabling marketers to see exactly how their brands are presented and what sources are cited, compare their standing against competitors, and track their "share of LLM". -
24
Geostar
Geostar
Geostar is a Generative Engine Optimization (GEO) platform designed to enhance brand visibility in AI-driven search environments like ChatGPT, Gemini, Claude, and Perplexity. It offers tools such as the Visibility Tracker to monitor how AI models reference your brand, the Impressions Manager to analyze AI-driven discussions related to your brand, and Crawler Analytics to understand how AI crawlers interpret your website content. Geostar emphasizes the importance of Agent Experience (AX), focusing on how AI agents perceive and represent your brand, ensuring accurate and favorable mentions in AI-generated responses. By leveraging these tools, brands can identify content gaps, optimize their web presence for AI consumption, and adapt to the evolving landscape of AI search, where traditional SEO strategies are no longer sufficient. Geostar's approach ensures that businesses remain visible and accurately represented in the age of AI-powered search. -
25
xseek
xseek
xseek helps businesses take control of their visibility across the rapidly growing world of AI search. With support for platforms like ChatGPT, Claude, and Perplexity, xseek offers real-time insights, automated tracking, and performance optimization to grow your organic presence in large language models. Its comprehensive AI SEO Dashboard reveals how often your content appears in AI-generated results, how well it's indexed, and how your brand stacks up against competitors. The Brand Radar feature continuously monitors brand mentions and sends alerts whenever your name is referenced by AI. Integrating with popular frameworks such as Cloudflare, Wix, and Next.js, xseek ensures seamless setup and syncing. Built on technologies from OpenAI, Anthropic, and Meta, it provides unmatched visibility into the AI search ecosystem. Businesses of all sizes benefit from tailored plans, free trials, and limited-time launch pricing.Starting Price: $29/month -
26
Obsera
Obsera
Obsera is a next-generation SaaS platform developed by Neurotime, an AI-first company focused on delivering intelligent media monitoring and communication tools for businesses, governments, and agencies. At Obsera, we believe that information is power — but only when it's timely, accurate, and actionable. That's why we've built a unified platform that brings together online media monitoring, social media intelligence, omnichannel social management, and AI-powered content generation. Whether you're tracking your brand in the news, engaging with audiences on Facebook, or generating the perfect post image with AI — Obsera makes it seamless, fast, and effective.Starting Price: $49/month -
27
TrackStreet
TrackStreet
Make smarter decisions and check on market feedback with TrackStreet, an internet brand protection and market analytics system. TrackStreet allows users to track prices, monitor product activity, and check on price trends over time. TrackStreet collects all customer reviews from all channels and gives the users information about market feedback and find product issues instantly. -
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Meltwater
Meltwater Group
We help you monitor, understand and influence the world around you. Empowering PR, communications and marketing teams with an intuitive all-in-one product suite, powered by AI-driven insights. In today's always-on world, a marketer's job is never fully finished, which is why we developed a series of products focused on helping you stay on top of your digital strategy and marketing performance. Our suite of products aims to solve the problems faced by modern PR, communications, and marketing professionals. Insights and workflows designed to empower your social media and digital marketing strategy. Access a flexible solution that allows you to monitor social media for relevant mentions so that you can stay ahead of the game—and your competition. With access to unlimited ad-hoc searches and no volume restrictions across more than 20 different channels (including social networks), your social listening capabilities will be unmatched. -
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TVEyes
TVEyes
U.S. and global broadcast monitoring and reporting. TVEyes is a search engine expressly designed for television and radio. You can quickly discover and pinpoint the right broadcast coverage by keyword or using sophisticated search logic. Whether you are a novice or a power searcher, it makes it easy for you to keep clients and leadership informed when they are on TV, conduct media research, media train executives, create reports, and alert account teams to new coverage. With lightning-fast alerts from TVEyes, PR professionals are never caught unaware. They can deal with emerging issues quickly, answer requests within moments of airing, and nip issues in the bud. The ability to share information as it happens makes internal clients happy. With TVEyes, you can be confident you can search everything broadcast – whether it’s local, U.S. or international markets. We monitor more than 2,500 TV and radio stations, in 16 languages, around the world, all day, every day. -
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Geneo
Geneo
Geneo is a platform designed to help businesses optimize their content for AI-driven search engines like ChatGPT, Perplexity, and Google AI Overview through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). It offers real-time multi-platform monitoring of brand visibility, competitor analysis, trend insights, and performance metrics. The platform features AI-powered sentiment analysis to track brand reputation and identify positive or negative mentions across AI search results. Users can access complete query history tracking, including raw AI responses and performance comparisons over time. Geneo supports flexible workspace management for multi-brand monitoring with customizable permissions. With a free trial and scalable pricing plans, Geneo helps businesses stay ahead in AI search rankings and drive qualified traffic.Starting Price: $39.90/month
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