Best Brand Monitoring Tools in India
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Compare the Top Brand Monitoring Tools in India as of November 2025
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What are Brand Monitoring Tools in India?
Brand monitoring tools help businesses track and analyze online mentions of their brand, products, and competitors to understand public sentiment and manage reputation. These tools aggregate data from various sources, including social media, forums, news outlets, and review sites, to provide a comprehensive view of brand perception. With real-time alerts, companies can quickly respond to positive or negative mentions, helping to protect and enhance their brand image. Many brand monitoring tools also offer analytics and reporting features, enabling businesses to measure sentiment trends and assess the effectiveness of marketing or PR efforts. Overall, these tools empower brands to stay informed, proactive, and engaged with their audience across digital channels. Compare and read user reviews of the best Brand Monitoring tools in India currently available using the table below. This list is updated regularly.
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1
Evertune
Evertune
Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale 1M+ monthly custom prompts per brand across all major LLMs for statistically confident brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.Starting Price: $3,000 per brand -
2
LLMO Metrics
LLMO Metrics
LLMO Metrics is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, LLMO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, LLMO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.Starting Price: €80 per month -
3
Rankscale
Rankscale.ai
Rankscale.ai is the next generation platform for Generative Engine Optimization (GEO)—built to help brands, SaaS products, and digital businesses dominate visibility in AI-driven search engines like ChatGPT, AI Overviews (Google SGE), Perplexity, Claude, Mistral, and DeepSeek. Unlike legacy SEO tools stuck in the past, Rankscale is engineered for the AI-first web. It offers daily tracking of your AI search footprint, deep citation analysis (currently across ChatGPT, Perplexity, and AI Overviews), and powerful filtering, searching, and categorization of citations—so you can quickly see who’s mentioning you, where, and why.Starting Price: $20/month -
4
Mentionlytics
Mentionlytics
Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.Starting Price: $69.00/month -
5
Marketing Miner
Marketing Miner
Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - APIStarting Price: $13.00/month -
6
Waikay
InLinks Optimization LTD
Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative.Starting Price: $19.95/month -
7
GetCito
GetCito
In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. GetCito, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, GetCito tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GetCito offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with GetCito.Starting Price: $19 month -
8
YouScan
YouScan
YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.Starting Price: $299.00/month -
9
HubSpot AI Search Grader
HubSpot
HubSpot's AI Search Grader is a free tool designed to help brands understand and enhance their presence in AI-powered search engines. By analyzing how your brand appears in AI search results, the tool provides insights into brand sentiment and share of voice, offering a comprehensive score that reflects overall performance. This analysis enables marketers, SEO experts, entrepreneurs, and blog administrators to identify areas for improvement, optimize strategies, and increase brand visibility, traffic, awareness, and sales. Currently, AI Search Grader evaluates results from GPT-4o, with plans to incorporate more AI search engines in the future. The tool is free to use and can be applied to assess your own brand or others within your industry to gauge performance and visibility. As more people move to AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods.Starting Price: Free -
10
LLMrefs
LLMrefs
LLMrefs is an AI SEO platform designed to enhance brand visibility within AI-driven search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. It enables users to monitor how their brand is represented across these platforms, providing insights into keyword rankings and the sources AI tools reference when discussing their brand. By analyzing mentions and comparing visibility scores with competitors, LLMrefs assists users in optimizing their content for better alignment with AI search behaviors. It offers a user-friendly interface, allowing sign-ups via email, Google, or Microsoft accounts, and does not require a credit card to get started. It is trusted by SEO professionals, founders, and industry leaders seeking to adapt to the evolving landscape of AI-powered search.Starting Price: $79 per month -
11
Bluepear
Bluepear
BluePear is an AI-powered brand protection and affiliate-compliance platform that continuously monitors branded search queries across devices, regions, and publishers to uncover unauthorized PPC bidding, trademark misuse, and ad-hijacking by affiliates or competitors. It detects cloaked landing pages and verifies whether affiliates are bidding on your brand terms without authorization, providing detailed evidence including publisher IDs, screenshots, and landing-page links. BluePear performs 24/7 monitoring with global coverage, covering multiple keywords, browser types and geographies, and sends alerts when violations are detected. It offers tagging, filtering, and exportable reports, supports multi-account access and shared workspaces, and delivers insights that help digital-marketing, affiliate-management and PPC teams stop budget leakage, protect brand integrity and ensure partners adhere to program terms.Starting Price: $169 per month -
12
Keyhole
Keyhole
Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.Starting Price: $49 per month -
13
KNWN
KNWN
KNWN helps businesses understand how visible their brand is to AI tools like ChatGPT, Perplexity, Gemini, and Claude. It scans your website and shows you whether AI models can access, interpret, and recommend your content to users. You’ll get an AI Visibility Score, Audience Fit Score, and real-time analytics showing how often AI agents mention your site. If there are gaps, missing pages, unclear content, or poor structure. KNWN tells you what to fix and how. For Pro users, it also generates AI-optimized content and recommends actions to improve AI discoverability. It's ideal for founders, marketers, and agencies who care about SEO but want to go one step further: making sure their brand exists in AI conversations.Starting Price: $20/month -
14
Storybook
Storybook
Storybook Marketing is a platform built to help brands level up their marketing operations by turning creative assets into structured, scalable systems. It enables teams to manage, distribute, version, and govern brand assets (like visuals, copy, templates, campaigns) in a controlled, reusable way. With Storybook, marketers can assemble “modules” (predefined, governed building blocks) and use them to rapidly compose campaigns or creative outputs without recreating from scratch. It supports consistency across touchpoints by enforcing brand standards and template rules, while giving flexibility to adapt across channels. The system offers workflows for review, approval, and versioning, and ensures every piece of marketing content is auditable and governed across its lifecycle. In effect, Storybook shifts marketing from ad hoc execution to a predictable, modular operating model, reducing creative redundancy, accelerating execution, and enabling teams to scale brand consistency.Starting Price: $8,500 per year -
15
Obsera
Obsera
Obsera is a next-generation SaaS platform developed by Neurotime, an AI-first company focused on delivering intelligent media monitoring and communication tools for businesses, governments, and agencies. At Obsera, we believe that information is power — but only when it's timely, accurate, and actionable. That's why we've built a unified platform that brings together online media monitoring, social media intelligence, omnichannel social management, and AI-powered content generation. Whether you're tracking your brand in the news, engaging with audiences on Facebook, or generating the perfect post image with AI — Obsera makes it seamless, fast, and effective.Starting Price: $49/month -
16
Brandmaven
Speak
Brandmaven is the first Brand Performance Management platform. It gives CMOs, VPs of Brand Strategy, and Global Brand Directors the power to track competitors, monitor brand health across seven KPIs, and generate AI-driven strategies that move the brand forward — all in one sleek, automated platform. For decades, marketers have had a system of record for everything — CRM for sales, marketing automation for demand gen, ERP for finance. But for the brand — the most valuable and hardest-to-measure asset — there’s been nothing. Until now. Brandmaven is that missing system of record. It’s built to help brand teams finally quantify their impact, understand how their brand is performing in real time, and make smarter, faster decisions about where to take it next.Starting Price: $49/month -
17
MarqVision
MarqVision
MarqVision, powered by Marq AI, is a next-generation brand protection platform that combines generative AI with legal expertise to safeguard businesses from counterfeits, piracy, impersonation, and unauthorized sellers. Its proprietary AI models replicate the judgment of experienced brand protection analysts, detecting threats with over 99% accuracy across emerging digital channels. The platform enables enforcement 180 times faster than traditional methods, reducing hours of manual work into just a few clicks. With specialized capabilities like frame-by-frame video analysis, multilingual coverage, and marketplace integrations, MarqVision provides comprehensive protection worldwide. Beyond online monitoring, its network of legal experts in China, Korea, and Southeast Asia ensures effective offline enforcement where counterfeit activity is most rampant. Trusted by global brands across industries, MarqVision helps companies protect their IP, recover revenue, and strengthen consumer trust. -
18
Knewin
Knewin
Monitor everything about your brand in traditional, digital and social media to understand customer perception and measure your visibility – in real time. Get the insights you need by monitoring top publications, pages and influencers. Identify opportunities and challenges, even when your brand is not mentioned directly. Understand if your marketing actions are giving the expected result. Measure how many “likes” you received, on which platform, what content and get answers that help you make a decision on whether or not to proceed with a particular campaign. Service that unites Knewin’s monitoring platforms with highly specialized professionals to help our clients in their journey of monitoring, studying news and gaining insights. Knewin Monitoring has a platform to guarantee autonomy in the review of matters or possible directions for specific issues involving the monitored brand. -
19
Qualtrics Strategic Brand
Qualtrics
Get ahead of shifts in the market with a holistic view of your brand experience and real-time analytics that fuel proactive decisions, enabling you to increase awareness and ultimately accelerate growth. Infuse your brand into every customer touchpoint to create experiences that acquire, engage, and support customers by deepening relationships at every moment that matters. Don’t wait until after the fact to course correct. Identify with pinpoint accuracy which key brand attributes, like “ease of use” or “flexible return policy,” have the most impact on conversions. Predict the impact, see what’s happening in real time, and make the right calls to keep your brand on track. Quickly understand what your brand’s next moves should be with advanced analytics and intelligence, built directly into the platform. Get faster, better decisions with real-time data delivered in dynamically updated dashboards and share with the rest of your organization to guide decision-making at the moment. -
20
BrandRank.AI
BrandRank.AI
BrandRank.AI is a SaaS platform that monitors your brand across all major and emerging generative AI answer engines. We identify crucial vulnerabilities and deliver actionable insights, empowering brands to optimize key interactions that drive purchasing decisions and shape their reputation. Combining deep AI and brand expertise with proprietary prompt analysis, sophisticated math heuristics, and “human in the loop” interpretation, we analyze high-consequence areas such as brand vulnerability, product performance, data and AI usage, sustainability claims, supply chains, and service. Our platform offers features like sentiment analysis, predictive brand health, alignment with brand promise, search ranking, and competitive analysis. By understanding, thinking, and acting like algorithms, brands can gain a considerable advantage in the evolving landscape of generative AI-driven search. -
21
ChatRank.ai
ChatRank.ai
AI chat tools like ChatGPT and Google AI Overview are changing how people discover, research, and select brands. As SaaS founders, we especially saw how these tools influence multi-step decision processes. That’s why we built ChatRank—to help brands understand and actually improve how they appear in AI-driven search results, based on the real questions customers ask when evaluating products. You can think of it like SEO for AI Chat models. Our customers use ChatRank to monitor target prompts, track competitors, optimize their site for LLMs, and identify specific opportunities to generate content to improve visibility and ranking.Starting Price: $249/month/user -
22
Limy AI
Limy AI
Limy AI is a Generative Engine Optimization (GEO) platform designed to enhance brand visibility in AI-driven search engines like ChatGPT, Perplexity, and Gemini. By transforming static SEO into a dynamic, learning system, Limy AI enables businesses to drive more organic leads through AI-optimized models, increase content views with precision targeting, achieve higher volumes of branded search, and attract leads from AI search engines. It offers end-to-end autonomy, proactive monitoring, and constant learning, allowing businesses to gain instant AI search visibility and turn their support operations into growth drivers without scaling headcount. Limy AI's approach includes content analysis, optimization for featured snippets, and high-quality content creation, ensuring that brands are recognized by AI-driven search engines and maintain a strong presence in a rapidly evolving digital landscape. -
23
Bluefish
Bluefish
Bluefish AI is your new AI marketing hub to manage, create, and gain insights on how your brand is perceived on the AI internet. It empowers brands to engage consumers on this new AI channel, with powerful enterprise tools to manage how their brand is portrayed. Bluefish puts your brand in the driver's seat with AI. Easily track AI performance, manage brand safety, and engage consumers, all in a single platform. Bluefish's AI Funnel Consumer Insights arms brands with the insights needed to effectively tune content, refine messaging, and structure data for AI alignment. LLM personalization means brand visibility will be different for every user. Understanding how brands are portrayed for each target audience is key to optimizing visibility. The Bluefish platform offers valuable AI insights and optimization strategies to help brands stay competitive. It helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage how their brand is portrayed. -
24
Emberos
Emberos
emberos is described as an agentic operating system for AI brand visibility that helps brands take control of how they are represented by large-language models. The platform monitors over 50 AI models and uses its multi-agent architecture (Scout for detection and risk-monitoring, Pilot for strategy and optimization, Flow for task automation and execution) to convert brand-visibility signals into measurable lifts. Users gain real‐time monitoring of all major LLMs (such as ChatGPT, Google AI Overviews, and Claude), receive a unified metric called Share-of-Prompt, which quantifies their brand’s visibility, and get predictive analytics via a Tiered AI Visibility Index (TAVI) that forecasts business impact and pipeline gains. The system also integrates with tools like HubSpot, Slack, or Jira to automatically create and track tasks, supports a proprietary brand knowledge graph (600+ brand insights) for high forecasting accuracy, and includes dashboards designed for executives to track risks.
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