Mercura delivers an AI-powered configure-price-quote (CPQ) platform designed for complex manufacturing, enabling companies to sell smarter and faster by automating critical sales workflows. It offers a robust configuration engine, dynamic product modeling, advanced pricing calculations, and photorealistic 2D/3D product visualizations, including augmented reality, creating compelling, interactive customer experiences. The solution also supports automated quote and document generation, seamless integration with existing CRMs and ERPs, and advanced analytics to monitor demand, configuration usage, and regional preferences. Mercura helps manufacturers reduce quote-to-order errors, accelerate sales cycles, increase conversion rates, raise average sales prices, and significantly lower product returns (e.g., by up to 80%), all while scaling operational efficiency. Its modular add-ons, such as ESG insights and real-time sales analytics, further enhance decision-making.