XGEN AI is a composable generative AI platform built specifically for ecommerce teams to deploy search, recommendation, and chat experiences with full control and no AI expertise required. The system offers modular AI components like XSearch (a natural language, conversational search that understands customer intent, synonyms, and even image cues), XRecommend (a prediction engine that tailors product catalogs to individual users in real time, targeting metrics like average order value or conversion), and XChat (an ecommerce chat assistant). It integrates seamlessly with existing ecommerce data sources and systems (CDPs, PIM, CRM) and supports configuration over black-box modeling, letting digital teams rapidly build AI-driven experiences via declarative tools. XGEN deploys models dynamically, selecting from a library of deep learning architectures based on product categories and behaviors, and continuously learns from user interactions via event-based feedback.