Compare the Top Lead Scoring Software in the USA as of November 2025

What is Lead Scoring Software in the USA?

Lead scoring software is software used to evaluate prospects and assign them a score based on their prospective value. This automated process helps organizations prioritize leads by analyzing customer data such as demographics, contacts, interests, buying history, etc. Lead scoring software helps marketers understand the likelihood of success for each lead and target them with more relevant campaigns. It also makes it easier to identify qualified leads from the mass of incoming prospects and accelerate sales cycles without any manual effort. By streamlining this process of lead qualification, lead scoring software can help businesses increase efficiency in managing their accounts. Compare and read user reviews of the best Lead Scoring software in the USA currently available using the table below. This list is updated regularly.

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    Klaviyo

    Klaviyo

    Klaviyo

    Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong
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    Starting Price: $0/month
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  • 2
    Trumpia

    Trumpia

    Trumpia

    When your business needs to reach its customers or employees, nothing beats mass texting. But not all texting software are the same. Trumpia adds unique tools that take your business beyond spammy text blasts by targeting messages and automating chores. This way, you can deliver the right message to the right audience, all automatically. Our platform is cloud-based and offers a friendly user interface with an array of end-user tools. Trumpia empowers you to send tailored messages to the right person, at the right time, all automatically. Streamline operations and minimize human error through response-based and rule-based text automation. Send and receive messages using your existing phone number, without having to disclose your personal number. Trumpia brings you the highest ROI throughout the lifecycle of customers and employees. Cater to your subscribers’ channel preferences and ensure you reach 100% of your audience.
    Starting Price: $195 per month
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