Best Market Research Software in Africa
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Compare the Top Market Research Software in Africa as of November 2025
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What is Market Research Software in Africa?
Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Market Research software in Africa currently available using the table below. This list is updated regularly.
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1
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
2
SurveySparrow
SurveySparrow
Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.Starting Price: $19.00/month/5,000 responses -
3
SurveyMonkey
SurveyMonkey
A global leader in survey software. 20 million questions answered daily. Keep a competitive edge by truly understanding the voice of your customers. Customer satisfaction surveys help you connect at multiple touchpoints to find out exactly what your customers want, need, and expect. Learn what’s working and what’s not directly from your employees. Measure employee satisfaction, conduct 360 reviews, or even send out compliance quizzes. Whether you’re in HR or a team lead, employee surveys help you get the answers you need. Tap into what the world is thinking—whenever you want. Market research surveys make it easy to get opinions from potential and existing customers, test concepts, measure brand awareness, and more. Join the 98% of the Fortune 500 who rely on SurveyMonkey for People Powered Data.Starting Price: $25 per user per month -
4
SurveyLab
SurveyLab
SurveyLab is online survey software built for Customer Experience, Marketing, Human Resources, and Digital teams. It is used by over 85,000 customers in 65 countries. It provides real-time feedback, multi-user, and multi-language support, advanced analytical tools, branding, integration, and more. System provides full support for Customer Satisfaction Surveys, NPS, CES, Market Research, 360 Feedback, Employee Engagement, Employee Satisfaction, Pulse Surveys, Intercept surveys, Mystery shopping, Online Tests, Online Forms, Online Voting, and more.Starting Price: $49.00/month -
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Spark Chart
Spark Chart
Powerful survey software for business consultants and leaders! Create & deploy any type of professional survey. Engage employees and teams to uncover their suggestions and improve performance. Discover what customers say and recommend? Use NPS to measure customer loyalty to brand, company, product or service. 360 degree feedback to find out how leaders are perceived and identify their strengths & development needs? Explore opinions, brainstorm and generate ideas. Conduct research to get a deeper understanding of markets and potential customers. 24 x 7 support & advice from survey experts.Starting Price: $25/month -
6
Alchemer
Alchemer
Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer Survey is the industry leader in flexibility, ease of use, and fastest implementation. Market researchers, CX and other feedback professionals can get the feedback they need with the most question types and no pay-per response fees. Alchemer Workflow is the fastest, easiest, and most effective way to close the loop with the customers and employees who give you feedback, so you can increase retention, adoption, growth, and advocacy. Alchemer Mobile delivers actionable mobile customer feedback so you can improve your customers’ experiences with your mobile app. -
7
SurveyOL
SurveyOL.com
SurveyOL is professional, effective, and easy. It offers cutting-edge communication and feedback technology, once accessible only for "big" companies, now for small businesses as well. Select from a wide collection of question types including Multiple Choice, Image Choice, Dropdown, Textbox, Comment Box, NPS, Star Rating, Slider, Date/Time, Grid, Rankings, Uploads, and much more. More than 100 free survey templates are available to serve as the foundation for your custom surveys. SurveyOL provides flexible color themes and easy customization of color styles and fonts. You can increase your response rate by sharing your surveys via web, QR code, social media, SMS text messages, email invitations, and website embedding. Its real-time responses and robust analytical tools will help you meet your timeline and budget expectations. You can easily export survey results to Excel, Word, PPT or PDF. With SurveyOL, you can make better decisions.Starting Price: $19 per month -
8
Clootrack
Clootrack
Clootrack is an AI Superagent for Fastest Customer Intelligence. It gives access to actionable customer and market insights 7.5X faster, with both qualitative and quantitative analytics. It helps enterprises uncover the exact reasons behind customer sentiment, which is used to enhance overall customer experience, reduce customer churn, accelerate product development, and enter new markets. The insights are based on a comprehensive set of data, both first-party and online. Clootrack insights, including qualitative data, are 98% accurate. Our patented unsupervised analysis ensures qualitative insights are unbiased and actionable. The platform includes 1000+ connectors to enterprise data sources and can crawl data from online sources. -
9
SurveySensum
SurveySensum
AI Text Analytics Software – Revolutionize Your VOC Analysis Turn 10,000 pieces of customer feedback into actionable insights — in just 5 minutes with 99% accuracy. SurveySensum’s AI-powered Text Analytics Software helps businesses automatically identify customer issues, sentiment, and emerging themes from open-ended feedback across channels like chat, emails, product reviews, social media, and call transcripts. Unlike traditional manual tagging tools, SurveySensum’s AI eliminates repetitive work and delivers high-accuracy, real-time insights — so you can make faster decisions and act on what matters most. The platform also allows you to refine and train the AI model with custom tags for better precision and control. Whether you're running NPS, CSAT, or Voice of Customer (VoC) programs, this tool helps CX, product, and marketing teams uncover key drivers of satisfaction and dissatisfaction — instantly.Starting Price: $99 per month -
10
Surveyed
Spicyfy Ventures
Make your product reviews come alive with video/text feedback from actual, authentic customers. Define your survey metadata ie., type of questionnaire, options such as is video/text mandatory etc. Once you describe what product you want to review, send as many invites as you want to your user base. Once you get your required number of responses, finalize them to create one video for each reviewer or the whole survey as per your need. Video surveys helps you in understanding your customers more compared to regular text surveys. We segregate positive and negative responses based on sentiment analysis. Users can respond to your survey with our app as well as web app without any compatibility issues. We've designed our services to be secure from the very start without allowing any un authorization.Starting Price: $49.99 per month -
11
Industrytics
Industrytics
Make important decisions using your key metrics and data from sales, marketing, accounting, human resources, project management, manufacturing, purchasing and more, and use stakeholder feedback to understand the "what" and "why" of all your business data with AI Understand supported insights and drive improvements for your business. Automated collection, storage, visualization and consolidation of the most important key figures, data and feedback through artificial intelligence. Tailor-made recommendations for action generated by AI for your company. Data-based decisions that help you achieve your business goals. With Industrytics, you continuously collect and connect data and key figures through interfaces to your software applications (ERP, CRM, accounting systems, time management, HR software, Excel spreadsheets, etc.) and receive feedback through automated feedback surveys. -
12
InMoment
InMoment
Businesses know they need to compete on experience, and yet, most are not moving the needle. Customer scores go up, but revenue goes down. Why? The use of old, tired techniques like feedback collection and monitoring applications can focus your attention on the wrong things. We built InMoment to change all of that. We’re ushering in the Experience Improvement (XI) movement to transform the way your organization approaches business initiatives. A unique combination of leading-edge technology and decades of human expertise combined to help businesses create effective and profitable programs that improve experiences at the intersection of value—where customer, employee, and business needs meet. Experiences are personal, emotional, and dynamic. Understanding where to focus is the really hard part—and it’s central to your success. Identify and prioritize the high-impact, emotional moments to connect with and grow your most valued customers. -
13
SurveyMonkey Enterprise
SurveyMonkey
Built for businesses, designed for people, loved by teams. Discover why we're a leading survey platform for companies around the globe. Drive growth and innovation with a secure platform that works for your entire team. Protecting your confidential survey data is our highest priority. With encryption, SSO, SSAE-16 SOC II compliant data centers, and our commitment to HIPAA and GDPR compliance, we keep your data safe. Get access to dashboards and settings for increased visibility over user activity. Control how collected data is shared and ensure that data is both accessible and secure. Combine survey data with data you already have using integrations and APIs. Connect SurveyMonkey to Salesforce, Marketo, Eloqua, Microsoft Power BI, and over 100 additional integrations.
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