Best Marketing Software in Africa
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Compare the Top Marketing Software in Africa as of November 2025
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What is Marketing Software in Africa?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in Africa currently available using the table below. This list is updated regularly.
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1
Shopify
Shopify
Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.Starting Price: $29 per month -
2
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
3
Admiral
Admiral
Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 CompanyStarting Price: Free - Revenue Share Model -
4
RetailEdge
High Meadow Business Solutions
RetailEdge is an easy to use and feature-rich point of sale (POS) and inventory management software solution for retail businesses. RetailEdge offers multi-location support, credit card processing, website integration, mobile POS, and gift card management capabilities within a suite. The solution supports secure and mobile payments like EMV and Apple Pay and integrates with multiple e-commerce platforms for efficient order processing and price updates. RetailEdge was developed in June of 1989 to provide a powerful, flexible, full-featured POS software and hardware solution at a reasonable price that is easy to install, use, and configure, but also affordable to maintain and run. We strongly believe that a good POS solution, in addition to providing great features for a low price, must be supported well. So we have developed a strong support system that provides a backbone of local resellers and quick access to US-based Tier 3 (highest) level support.Starting Price: $495.00/one-time -
5
Borealis
Borealis
Our Stakeholder Engagement Software gives you the tools you need to build more effective engagement plans, improve relationships with stakeholders and align processes with industry best practices. It provides a single platform for managing all stakeholder engagement activities with additional modules to strengthen all areas of environment, social and governance. The Stakeholder Engagement module centralizes all stakeholder data and keeps it right at your fingertips to simplify day-to-day tasks. The Social Investment module makes it easier to create tangible value for both local communities and your organization. The Grievance Management module provides a structured and transparent process for handling grievances in a timely and effective manner. The Land Management module helps improve engagement outcomes and minimize risks of unnecessary work delays or stoppages by giving them the tools to centralize and map all land-based assets and create links with project stakeholders. -
6
incentX
incentX
incentX is the go-to sales commission software for businesses that prioritize efficiency and clarity. It's designed to make complex tasks feel simple. Everyone works in harmony by aligning your sales team's targets with company goals. Forget manual calculations; incentX handles them in moments. With smooth integrations like SAP and Oracle NetSuite, your data flow remains uninterrupted. Our analytics don't just provide numbers; they offer actionable insights that inform your strategies. Streamlined operations mean fewer mistakes and a unified approach across all departments. And when it comes to customer interactions, incentX ensures they're meaningful, fostering stronger relationships. Choose incentX and experience a smarter way to manage incentives.Starting Price: $65 per user per month -
7
Convoso
Convoso
Convoso: The Best F 'ING Dialer for sales pros who mean business. Since 2006, Convoso has been flipping the script in the outbound sales, delivering an AI-powered sales platform that doesn't just help you grow—it helps you dominate. We’re not here to blend in; we’re here to stand out and help you do the same by driving profitability, connecting with more prospects, and crushing engagement at scale. And yeah, we’ve got compliance with TCPA and all the regs covered—so you can focus on what matters: closing deals. Convoso is trusted by thousands of customers across industries like insurance, financial services, solar, home services, BPOs, lead gen, and legal sectors. We’re not just another dialer. We’re the dialer built for closers. -
8
YetiForce CRM
YetiForce Sp. z o.o.
Are you looking for a system to boost your sales? Do you want to improve your relationships with customers? Do you want to contribute to the fastest growing open source project on GitHub? You can use YetiForce completely free of charge. With YetiForce’s help you will manage 12 business processes in your company, no matter the size. YetiForce’s open source code was released under a very flexible and liberal license, which gathers a large and active community around the project. You too can contribute to it no matter if you are a professional programmer or software development is just your hobby. Download YetiForce for free and find out why you should become one of more than 250,000 people who already use it.Starting Price: Free -
9
1CRM
1CRM Systems Corp.
1CRM is the All-in-One CRM solution for your business. Available on the Cloud or On-Premise, with quote and orders management, calendar/email, project management, product catalogs, marketing automation, customer service, inventory management and more! Highly customizable to suit the unique needs of your business, including a free Mobile Client App 1CRM has got you (and your customers) covered, whether you are in the office, or on-the-go! A complimentary guided tour of the system, with a 30-day free trial offered to every client, you are sure to hit the ground running from day 1 of your 1CRM experience, with professional services and training available, onboarding could not be simpler.Starting Price: $13.00/month/user -
10
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
11
SuiteMaster
Rithom Consulting LLC
SuiteMaster – A Flexible ERP & CRM Platform by Rithom SuiteMaster is a modular, cloud-based ERP platform for small to mid-sized businesses seeking to unify sales, operations, marketing, and finance in one system. Choose from hundreds of integrated modules—CRM, Marketing Automation, HR, Accounting, E-Commerce, Inventory, Project Management, Manufacturing, and more—that “snap” into place. Avoid costly integrations, scale at your own pace, and customize workflows to match your business processes. SuiteMaster is also fully white-label ready, enabling partners and consultants to deliver a branded ERP solution with their own value-added services. Affordable, flexible, and built for growth, it serves industries from manufacturing and distribution to professional services, retail, non-profits, and more. Get enterprise ERP power without enterprise cost—discover why businesses choose SuiteMaster for flexibility, scalability, and rapid ROI. -
12
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
13
Zoho CRM
Zoho
Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.Starting Price: $14.00/month/user -
14
HelmBot
HelmBot
Appointment scheduling, point-of-sale, staff management, marketing automation, and a whole lot more. HelmBot makes it easy for business owners to stay on top of all the complicated parts of their business in one place. HelmBot is designed to save you time and bring in extra appointments, every single day.Starting Price: $95 per month -
15
Microsoft Dynamics 365
Microsoft
Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.Starting Price: $190 per user per month -
16
HubSpot Sales Hub
HubSpot
Get notified the moment a lead opens your email, track every interaction automatically, and organize all your activities in one place with HubSpot's sales software. Start for free, and upgrade as you grow. HubSpot's sales tools save time at every stage of the funnel. Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time. Turn repetitive emails into templates, measure their performance, and share the best ones with your entire team. Get notified the instant prospects open an email, click a link, or open an attachment for timely, relevant follow-up with the hottest leads. Connect with prospects through live chat on your website, and eliminate back and forth emails and missed calls by sending a link that lets leads pick a meeting time that works for both of you. Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. Automate time-consuming tasks like lead rotation.Starting Price: $50 per user per month -
17
StockTrim
StockTrim
StockTrim in inventory planning and demand forecasting software that saves SMB's up to 40% of their working capital. The machine learning algorithms learn your stock behaviour and produce recommended order plans to ensure complete stock control and optimised inventory. Our delighted users report: a) 20-40% cash flow increase due to working capital retention through reduced overstocks b) HALVING of under-stocking that was losing sales and profits c) 75% TIME SAVING in planning and replenishment Implementation is easy and your 14 day free trial gives plenty of time to set up and get very useful analysis.Starting Price: $99.00/month/user -
18
Keap
Keap
Find out how Keap helps you get organized, automate daily tasks and close more leads. Keap, formerly known as Infusionsoft, is the all-in-one CRM, designed for small business owners. The smarter way for small businesses to do great work. Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. All new and existing leads are in one place. All of your client information is accessible anywhere, 24/7. Take the friction out of winning work with hassle-free scheduling and easy quoting. Get out of bill collecting and get paid faster by tracking outstanding invoices. Deliver the kind of service that earns you referrals, leading to long-term relationships (and business).Starting Price: $40 per month -
19
Tillpoint
Tillpoint
Tillpoint is the multi-award-winning EPOS system capable of running your entire business. Its innovative modular design allows users to easily manage all areas of operation, including the POS, Inventory, Staff and Accounting. Tillpoint currently has over 25 modules, all of which are included in the subscription plans, resulting in a complete, centralised, and cost-effective all-in-one solution. The cloud-based system was developed with scalability in mind and is suitable for all sized businesses across a range of industries, particularly hospitality, retail and services. Multi-store businesses, such as chains or franchises, will have access to the hierarchy feature, which allows businesses to easily manage and control simple to complex organisational business structures with accompanying access privileges. Support and training are included as part of the subscription, as well as free lifetime software updates and full access to all future features and modules.Starting Price: $29/month -
20
Ghost
Ghost
Publish online, build a business, work from home. Ghost makes it simple to publish content online, grow an audience with email newsletters, and make money from premium memberships. Publish on your terms. You control the design, the content, the experience, and everything in between. No broken algorithms or social network rules. You're in charge. Create a membership business to develop a direct relationship with your audience and generate sustainable, recurring revenue from your creative work; on your terms. Ghost is the world’s most popular open source headless Node.js CMS — it ships with a default admin client and front-end, but you can also swap them out with your own JAMstack. Explore hundreds of integrations for Ghost to speed up your workflow, or build your own custom integrations with our open source developer SDKs.Starting Price: $29 per month -
21
Surefire CRM
Top of Mind Networks
Surefire by Top of Mind Networks is recognized as the mortgage industry's most relied upon marketing automation and creative content solution. From individuals to enterprise lenders, Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients. Services Available: - Email and SMS Marketing Automation - Lead Distribution and Management - Customizable Video Marketing - Curated Library of Award-Winning Marketing Content - Integrations with LOS, POS, PPE Software Systems -
22
Thryv
Thryv
The end-to-end client experience software for growing small businesses. Get the job, manage the job, get paid and get credit online with Thryv. Thryv is a secure, easy to use small business management platform that automates tasks and puts your customers at the center of your business. ThryvPay can help services businesses save thousands when you accept and process credit card and ACH payments. Take advantage of next day funding, automated recurring payments, client-side convenience fees, QuickBooks integration, automatically scheduled payments and more. Desktop, tablet, or app on the go, Thryv puts the complete business management and exceptional customer service at your fingertips. Thryv works with the digital tools you’re already using to run your small business, streamlining the way you work. -
23
Dash Billing
Dash Billing
Take control of your debt collection process! Get secure, confidential payments and build better relationships with customers. Dash Billing allows you to manage overdue accounts without having to use a debt collection agency. Our system is designed to help you collect overdue payments without having to resort to using a third party, giving you more control and maximizing collection amounts. Dash Billing makes account receivables management easier than ever. Dash's streamlined system helps you manage overdue accounts without having to use a debt collection agency. Our simple and efficient system allows you to keep track of overdue payments quickly and easily while saving you time and money. You need an outreach strategy that works, but you are wasting days looking at unreliable insights. Measure collection efforts and analytics with accurate, real-time reporting. -
24
Teamogy
AD-IN-ONE
Teamogy is a system that covers all of your company needs. More time for core business. Improved cooperation. Increased profit. Profesionally managed projects. All in one system! Dedicate most of your time and energy to your core business – creativity, projects, and clients. Cooperate smoothly, even if part of your team works remotely. All you need is a web browser and internet connection. Get a great overview of your entire company operations on-demand and up-to-date, including job management, important documents, time tracking and management, and financial results. With Teamogy, you can schedule the tasks and time of your workforce on individual clients. At the same time, you can keep track of the time actually worked. Without asking, you know what your people are currently working on and how effective they are. It is used by hundreds of satisfied agencies around the world. -
25
PostGrid Print & Mail
PostGrid
Integrate print & mail functionality into your software using our fully documented REST API. Empower your team to send personalized letters, postcards and checks without changing their existing workflows. Streamline address input at the point-of-entry using our Address Autocompletion facilities. Our multilingual freeform address parser can extract street names, city names, and more, enabling the verification of poorly formatted addresses. We’re able to process thousands of addresses per second. Hence, large mailing lists can be verified and cleaned in seconds. Address Verification – All of your mailings will automatically have their addresses validated/corrected in accordance with Canada Post and USPS standards. address parsing – our freeform address parsing capabilities will allow you to make API calls with unformatted addresses. Detailed activity log – view logs of all sending activity – including the status of every existing and past order.Starting Price: $0 -
26
beehiiv
beehiiv
beehiiv is an all-in-one growth platform designed specifically for digital content publishers, creators, and brands to launch, engage, and monetize their audiences. It offers powerful tools like a no-code newsletter builder, website builder, and a built-in ad network to help users create and grow their media presence effortlessly. The platform supports audience segmentation, AI-powered recommendations, automation, and detailed analytics to optimize growth and engagement. Users can manage multiple publications, run referral programs, and benefit from integrations with popular tools like Stripe, Zapier, and Google Analytics. Pricing plans range from a free tier for beginners to premium tiers with advanced features and team collaboration tools. Trusted by over 19,000 customers and major media brands, beehiiv streamlines the publishing process from creation to monetization.Starting Price: Free -
27
vcita
vcita
vcita is an all-in-one business management app built for small to mid-sized businesses. vcita boasts a wide range of features that helps SMBs streamline daily tasks and operations and improve how they interact with clients, fueling growth and success. Top features include client and calendar management, billing and invoicing, online scheduling, lead capturing, and email campaigns. vcita also integrates with dozens of platforms, including Facebook, PayPal, Quickbooks, and more.Starting Price: $12.00/month/user -
28
SMS-Magic
Screen-Magic Mobile Media Inc
Win more deals with Conversational messaging Powerful CRM-based messaging platform for Salesforce, Zoho and more. When a new inbound lead contacts you, text messaging is the best channel to respond and drive an interactive conversation. When reminded and alerted about meetings and events, consumers are more likely to show up. CRM-driven automated text messaging enables a seamless notification process. Omnichannel messaging gives your business the ability to converse with consumers across all channels, right from your CRM inbox. Work from anywhere with robust mobile app. Our technology enables tight CRM integration, routing, and notifications to keep the conversation going. Use conversational messaging to improve engagement and build better relationships with your clients.Starting Price: $50 per month -
29
Substack
Substack
A place for independent writing. Start a newsletter. Build your community. Make money from subscriptions. Publishing is free, with no limits. We only make money when you do. Your email list is your community. When you start a Substack, you get: - Your own email list - A website for all your posts - Community features - Audio, video, images, GIFs, and more - Control over what’s free and what’s only for your paying subscribers It takes less than a minute to get started. Build your audience on Substack, or bring them over. When you're ready, you can add paid subscriptions. We take care of the details so you can focus on writing. Top writers on Substack make hundreds of thousands of dollars a year. When readers pay writers directly, writers can focus on doing the work they care about most. A few hundred paying subscribers can support a livelihood. A few thousand makes it lucrativeStarting Price: Free -
30
Patreon
Patreon
Change the way art is valued. Let your most passionate fans support your creative work via monthly membership. On Patreon, you can let your fans become active participants in the work they love by offering them a monthly membership. You give them access to exclusive content, community, and insight into your creative process. In exchange, you get the freedom to do your best work, and the stability you need to build an independent creative career. Stop rolling the dice of ad revenue and per-stream payouts. Get recurring income through monthly payments from your patrons. Create what you want and what your audience loves. You don’t have to conform to popular taste or the constraints of ad-based monetization models. No ads, no trolls, no algorithms. Enjoy direct access and deeper conversations with the people who matter the most. If you’re ready to take your work to the next level and willing to open your heart to your audience, Patreon is for you.Starting Price: 5% of Patreon income earned
