Page 9 | Best Marketing Software in Europe of 2025

SiteAnalyzer

SiteAnalyzer is a web crawler tool meant to scan URLs and perform a fast SEO analysis of a website. Use it to fix technical issues and improve SEO in the shortest period. Scan your entire website and get detailed information about each page. SiteAnalyzer will help you identify and fix both technical and SEO errors! SiteAnalyzer provides a set of tools for quick and effective technical website audit and SEO optimization. Scan URLs to detect broken links and non-existent pages. Check 301 and 302 redirects on a website (temporary and permanent redirects). Optimize title, keywords, and description tags and combat duplicates. Search the internal and external links on your website. Calculate the Google PageRank of each page on your website. Unlike other crawlers, SiteAnalyzer allows to save projects as a list instead of accessing them one by one. Scan websites of any size due to modest system requirements.

Starting Price: $0

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iGUIDE

iGUIDE is the easiest way to create precise floor plans and 3D virtual tours. You own your data and only pay for what you process. What Is iGUIDE? Whether you work in Real Estate, Construction, Insurance or Facility Management, iGUIDE is the fastest and easiest way to create accurate floor plans and 3D virtual tours for your listing, project or claim. Using the iGUIDE PLANIX Camera and technology, it measures, documents and photographs a space simultaneously. Why use iGUIDE? Quick capture: With a single click, capture thousands of measurements to create a floor plan and 3D tour in minutes. No monthly fees: Pay only for what you process. Own your data: Keep a digital download of your files or host them on our secure hosting platform. Visit goiguide.com for more information.

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Spotless Link

Spotless Link is a URL shortener service that allows users to create shorter, more memorable links for their long URLs. Potential Features: * Custom URL Shortening: Users can create personalized short links instead of randomly generated ones. * Brand Customization: Businesses can create branded links to align with their brand identity. * Link Tracking and Analytics: Detailed statistics on link clicks, geographic location, and user behavior can be tracked. * QR Code Generation: Users can create QR codes linked to their shortened URLs for easy scanning. * Password Protection: Sensitive links can be protected with a password. * Bulk URL Shortening: Multiple URLs can be shortened simultaneously. * API Integration: Developers can integrate Spotless Link into their applications. Potential Strengths: * Ease of Use: The platform should be user-friendly, even for those without technical expertise. * Reliability: The service should be reliable and ensure consistent link.

Starting Price: $5/month

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Froomle

Froomle is composed of experts in recommender systems for the digital publishing industry, allowing us to offer an extensive catalog of specialized modules that are tailored to meet your specific business needs. We also have experience in the eCommerce space, working with companies like Colruyt Group & Bellami (Shopify) to meet their personalization goals. To get people consuming, subscribing, and engaging with your content, Froomle provides AI powered recommendations that help your user access the right content regardless of the channel. Working with both media conglomerates (Axel Springer, GEDI, Hello!, Mediahuis) and independent publishers (The Boston Globe, IOL, Mediafin), Froomle has a solution for any size!

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Feedspace

Feedspace is a testimonial collection software. It collected audio, text, and video testimonials.. Users can grow their business with Feedspace by collecting and sharing reviews, feedback, etc. Businesses can increase engagement and awareness on social media by sharing audio and video testimonials. Businesses can add testimonials and reviews on their website for increased conversions. Feedspace also enables importing reviews from multiple platforms like Google, Product Hunt, etc. This makes data-sharing across platforms simple. Display the best testimonials you receive, with Feedspace and from other platforms, on the Testimonial Wall of Love for a higher impact on the audience. Share it on social media and websites to build trust and get more users/clients. Feedspace is a testimonial platform for businesses, freelancers, product teams, influencers, designers, etc., looking to increase revenue with social proof.

Starting Price: Free

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OM3

OpenMoves

The OpenMoves OM3 platform is an Enterprise level email marketing platform that's extremely easy to use and can be combined with our I-do™ and We-do™ services so you can choose how you want to want to work with us (self service or full service). Experience the easiest drag-and-drop functionality to create mobile responsive email templates, automated drip campaigns, segment users based on behavior, and much more. Advanced features include in-app landing pages/forms, lead scoring, web behaviour tracking, cart & browse abandonment, PipeDrive, Salesforce and MS Dynamics integration as well as Magento, Shopify and many more.

Starting Price: $25.00/month

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Colligso WalletIn

Colligso

Colligso enables businesses to grow profits by helping them to multiply customer visits with direct digital relationships. WalletIn helps businesses to engage directly with customers using branded passes in Apple Pay and Google Pay wallets.

Starting Price: $19/mo/location

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Salematics

Tecophone LTD

For more than 10 years our company has been developing software for affiliate marketing. All these years, we tested the system and added new features. We liked the result so much that we decided to make the platform publicly available. Therefore, we proudly present Salematics, a platform for creating and administering affiliate programs. During the development of the platform, we took into account all the key factors that digital specialists face daily. All the functionality is in a single dashboard and is easily customizable to your requirements in accordance with the specifics of your activity. You will find detailed information about the platform features on our website. If you still have questions, just let us know. We pay special attention to technical support - specialists will assist at every stage of system setup. An impressive list of ad networks has already been integrated into the system, so you can start generating sales right away without waiting for affiliates.

Starting Price: $200/month

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Mapp Marketing Cloud

Mapp

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

Starting Price: $3050/month

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Freshdesk

Freshworks

Freshdesk is a cloud-based customer service software that helps businesses provide exceptional customer service across every customer touchpoint. With Freshdesk, businesses can: - Manage customer conversations across multiple channels such as email, phone, chat, social media, etc., from a unified view - Improve agent productivity with smart workflow automation rules - Deliver seamless self-service experiences with AI-powered chatbots and branded help centers - Monitor key performance metrics with advanced analytics and custom reports Over 50,000+ customers including Hugo Boss, Toshiba, Cisco, The Atlantic, Chargebee, Grofers, and PhonePe trust Freshdesk to help them provide faster customer service with ease.

31 Ratings

Starting Price: $15.00/month/user

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

61 Ratings

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

131 Ratings

Starting Price: $9.99 per month

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Marq

Marq (formerly Lucidpress) is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own (without going off brand). Lockable templates protect your brand while allowing colleagues to make small design tweaks and customizations, easing the workload off your creative team. Say goodbye to rogue branding forever with Marq -- the brand templating platform trusted by over 7 million users worldwide. Get high-quality printed materials shipped straight to your location with our web-to-print features. Or, reach your audience even quicker with Marq's direct mail delivery. Whether its social media posts or printed brochures, our cloud-based platform helps your business manage the brand experience from start to finish.

30 Ratings

Starting Price: $10 per user per month

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Whatso

Whatso is WhatsApp marketing software for Windows. Whatso is the only software to have an Anti-Blocking feature for smooth and fast message sending. Blast messages to all contacts including contacts not saved in your address book. Send custom messages with greetings such as receiver's name. Import all contact details from CSV, TXT files or by copying and pasting. Grab Contacts from Whatsapp Groups, Sending Log, Scheduled Sending & Numbers Filter. Shoot your messages in any format such as text, images, videos, audios and vCard files. OS Supported: Windows 10 (32 & 64 bit), Windows 8/7/Vista & XP. Easily send announcements, promotions, news and updates with your audience. Create engagement with your users by sending personalized messages and build a lifetime relationship with them. Send 1000's of messages to your customers & users. Buy Once. Use Forever.

2 Ratings

Starting Price: $9 per year

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Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

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Salesforce PRM

Salesforce

Salesforce Partner Relationship Management (PRM) is a comprehensive solution designed to help businesses manage their partner ecosystems efficiently. It provides tools for partner onboarding, deal registration, collaboration, and performance tracking. Integrated with Salesforce’s CRM, the PRM platform offers a seamless experience for managing partner relationships, enabling businesses to streamline workflows, improve sales performance, and gain deeper insights into partner activity. Features like AI-powered sales workflows, automated marketing fund requests, and partner analytics help businesses optimize partner-driven sales efforts.

1 Rating

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L-Card Pro

OrangeTreeApps

L-Card Pro is the most advanced electronic business card management app on the market. It is loaded with cutting-edge features, including the ultimate Digital Business Card Design Suite, award-winning OCR card scanning, Smart Email Signature, Video Sharing, L-Card Analytics & so much more. Recognized as one of the top 3 Emerging Mobile Apps for Business at GMASA (Global Mobile App Summit & Awards), L-Card Pro’s popularity is soaring as more and more professionals around the world are trusting the app with all of their business card management needs. Create beautiful, personalized electronic business cards using L-Card Pro’s state-of-the-art Card Design Suite. This one-of-a-kind software puts you in full control—with popular themes, fonts, colors & formats. The Card Design Suite takes customization to a new level & elevates L-Card Pro far above the competition. Stunning new card designs and templates are added regularly.

Starting Price: $5 per month

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OVOU

OVOU smart business card helps you build and nurture new connections. Create an engaging and memorable experience for the people you meet while saving your contact information directly into their phone with OVOU smart business card. Have them remember you long after the meeting is over. Your identity is what sets you apart. Use OVOU Card to showcase a fuller and more impressive picture of who you are, beyond your job title, for more meaningful interaction. Your ability to get their contact information is equally important. OVOU helps you get their contact details so you can identify and follow up on leads that are most promising. Presentation is everything. The silver foil print on our matte black cards put you and your business in the spotlight every time you decide to use your card. Never run out of business cards again. Don’t need an app for OVOU to work, and you can edit your information anytime.

Starting Price: $79.99 one-time payment

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HiHello

HiHello is a free digital business card and contact manager app designed to help you grow your network. Stand out from the crowd with digital business cards. Not only are digital cards better for the environment, but they’re also better for your wallet and will help you make a great first impression. Share your virtual business card using a QR code or send it through email, text, social media, and more. Anyone can receive your digital card, even if they don't have the app. Your Self-Healing Address Book™ will update itself with your contacts’ latest information, making contact management effortless. Customize your address book by adding notes and tags to your contacts, and easily organize your contacts into groups. We know there are people who love physical business cards. If someone hands you a physical card, use our human-verified business card scanner to easily digitize your new contact’s information.

Starting Price: $6 per month

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Channeltivity

Channeltivity is the leading PRM Solution for tech companies. Simplify deal registration, MDF requests, channel lead management, training, and Salesforce.com connectivity through a single, powerful Partner Portal. Free up your time to create meaningful connections with partners, and deliver exactly what they need, anytime, anywhere and on any device. Channeltivity is easy to use, fast to set up, and empowers you and your partners with the right tools to grow your channel. Channeltivity Salesforce Edition enables your channel program to have a powerful PRM and delivers real-time visibility to your entire organization through Salesforce.com. Channeltivity’s seamless flow of data gives finance access to MDF data and direct sales the full view of a customer, ensuring everyone gets the data they need wherever they are most accustomed to accessing it. Channeltivity HubSpot Edition delivers real-time partner pipeline visibility to your entire organization.

Starting Price: $499 per month

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Vantage Circle

Vantage Circle is a global employee recognition software that provides AI-powered SaaS-based solutions to help companies engage their employees in a meaningful way. It is one of the top global award-winning platforms that is trusted by 700+ corporations with 2+ million active corporate users across the globe. Some of the reputable clients include Bosch, Wipro, Coinbase, Cognizant, Wells Fargo, and Infosys. Standout features include: -Comprehensive 360 Social Employee Recognition -Customizable White-Labeled Platform -Amazon Integration for Rewards Access to 10+ Million Products -Extensive Corporate Discounts & Perks Network -Global e-Gift Cards, Merchandise & Experiences -Intuitive Analytics Dashboard with Manager Insights -Direct Recognition on Teams and Slack -Listening Tool for Employee Opinion and Feedback

2,682 Ratings

Starting Price: $2.50

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Guusto

Recognition built to impact frontline retention. Not another points program! Start in minutes, not months, with a free single user account that can send rewards to anyone. Flexible delivery to reach deskless workers through web, mobile app, TV displays and print options that require no technology to redeem. 5X IMPACT of your budget - only pay for people who can give recognition, there are no markups, unclaimed gifts are credited back, and 1 day of clean water is donated with every gift sent. Pricing that allows you to crawl-walk-run. Free - $0/month (single user sending rewards) Lite - $125/month (single user sending/scheduling bulk rewards) Essential - $2.50/seat/month (Peer-to-Peer Program) Premium - $3.50/seat/month (Peer-to-Peer Program)

443 Ratings

Starting Price: Free

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HubSpot CRM

HubSpot

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

153 Ratings

Starting Price: Free

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Zoho CRM

Zoho

Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.

125 Ratings

Starting Price: $14.00/month/user

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Kudos

Kudos®

Kudos® is an employee recognition and engagement platform that helps organizations build a culture of appreciation. It combines recognition, celebrations, communication, programs, and analytics in one solution. Employees and managers can send recognition tied to company values, choose points, and add images or GIFs. Gamified goals and peer prompts encourage regular participation so recognition is shared broadly. Milestone celebrations for birthdays, anniversaries, and onboarding are automated, while targeted announcements ensure important updates are seen and tracked. Awards, Nominations, and Incentives make it easy to celebrate achievements and drive participation. Analytics reveal trends and cultural impact, enabling leaders to refine programs. Kudos supports Arabic, Chinese, Czech, English, French, Greek, Japanese, Polish, Portuguese, and Spanish.

110 Ratings

Starting Price: $3.25

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EngageBay

EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.

108 Ratings

Starting Price: $10.79/user/month (biennially)

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Vbout

VBOUT

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses and agencies worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Capture and nurture leads from click to close. - Grow, maintain and segment audiences lists with ease. - Track and analyze all your marketing activities on a customizable dashboard. VBOUT connects to 1000's of apps and existing tools.

100 Ratings

Starting Price: $50/month

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Cvent Event Management

Cvent

Cvent delivers an all-in-one event platform for any event, and every event. Our platform simplifies the management of each stage of the event lifecycle while giving you the data and insights you need to maximize your value. Whether in-person, virtual, or hybrid, you’ll have a single platform with everything you need to find suppliers, engage attendees, maximize sponsor value, and capture important event data. No matter your industry, Cvent has experience in helping organizations of all shapes and sizes to better plan, manage, market, and analyze their in-person and virtual meetings and events. Cvent has solutions for: Event Management, Event Check In, Conference Management, Webinar Platform, Registration Software, Event Marketing Platform, Virtual Event Platform, Trade Show Management, and more.

100 Ratings

Starting Price: $0

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PIMworks

PIMworks is a Product Information Management (PIM) software that helps retailers and brands centrally manage product data. Along with product data management, online retailers and brands can manage digital assets, easily syndicate accurate product data to multiple channels and maintain their vendor profile details seamlessly. PIMworks offers a lot of integrations including Bigcommerce, Magento, and Shopify, Amazon to name a few. PIMworks' ML-based product catalog enrichment features help in improving the accuracy of product content. All the teams involved in the creation of product catalogs can collaborate effectively by creating workflows in PIMworks. The overall product data performance can be monitored and analyzed with insights available on the dashboards. Right from product catalog creation to getting all the relevant product information from top channels and marketplaces, PIMworks helps all the brands and retailers to stay ahead in their market and gain better profits

100 Ratings

Starting Price: $699 per month

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Asana

Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.

98 Ratings

Starting Price: Free

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Best Marketing Software in Europe - Page 9

Compare the Top Marketing Software in Europe as of November 2025 - Page 9

SiteAnalyzer

iGUIDE

Spotless Link

Froomle

Feedspace

OM3

Colligso WalletIn

Salematics

Mapp Marketing Cloud

Freshdesk

Google Analytics

Mailchimp

Marq

Whatso

Matomo

Salesforce PRM

L-Card Pro

OVOU

HiHello

Channeltivity

Vantage Circle

Guusto

HubSpot CRM

Zoho CRM

Kudos

EngageBay

Vbout

Cvent Event Management

PIMworks

Asana

Best Marketing Software in Europe - Page 9

Compare the Top Marketing Software in Europe as of November 2025 - Page 9

SiteAnalyzer

iGUIDE

Spotless Link

Froomle

Feedspace

OM3

Colligso WalletIn

Salematics

Mapp Marketing Cloud

Freshdesk

Google Analytics

Mailchimp

Marq

Whatso

Matomo

Salesforce PRM

L-Card Pro

OVOU

HiHello

Channeltivity

Vantage Circle

Guusto

HubSpot CRM

Zoho CRM

Kudos

EngageBay

Vbout

Cvent Event Management

PIMworks

Asana

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