Compare the Top Marketing Software in the USA as of November 2025

What is Marketing Software in the USA?

Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in the USA currently available using the table below. This list is updated regularly.

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    Motivosity

    Motivosity

    Motivosity

    Motivosity is an employee recognition and rewards platform that helps companies build stronger culture, increase engagement, and foster connection. From peer-to-peer appreciation to manager bonuses, milestone celebrations, and lifestyle rewards, Motivosity makes it easy to show gratitude at scale. Employees can redeem rewards through Amazon, PayPal, branded swag, and more. HR teams get tools for surveys, engagement tracking, and analytics—all integrated with Slack, Teams, ADP, Workday, and most HRIS platforms. It’s simple to use, quick to implement, and drives real results: Motivosity customers see lower turnover, higher eNPS, and deeper peer connection. With customizable rewards, lifestyle spending accounts, and built-in feedback tools like MV6, Motivosity gives HR leaders a modern way to support employee well-being, boost morale, and build cultures of gratitude that actually stick.
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  • 2
    Zendesk

    Zendesk

    Zendesk

    Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.
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    Starting Price: $25/agent/month
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  • 3
    TextUs

    TextUs

    TextUs

    TextUs is the leading text messaging service provider for businesses that want to engage in real-time conversations with customers, leads, employees and candidates. Text messaging is one of the most engaging ways to communicate with customers, candidates, employees and leads. 1:1, two-way messaging encourages response and engagement. Text messages help teams get 10x the response rate over phone and email. Business text messaging has become a more viable form of communication than traditional mediums. The TextUs user experience is intentionally designed to resemble the familiar SMS inbox, allowing users to easily manage contacts, conversations, and campaigns. Work right from your desktop with the TextUs web app or use the Chrome extension alongside your ATS or CRM. Leverage the mobile app for on-the-go sending and responding.
    Starting Price: $299 per month
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  • 4
    Jotform

    Jotform

    Jotform

    Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.
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    Starting Price: $34 per month
  • 5
    Awardco

    Awardco

    Awardco

    Awardco is employee rewards and recognition that builds culture with custom recognition programs, incentivizes performance and participation through sales, safety, and wellness and wellbeing initiatives, and powers modern engagement strategies with the largest reward network in the world and the most customizable solution available.
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    Bucketlist Rewards

    Bucketlist Rewards

    Bucketlist Rewards

    The Bucketlist Rewards platform is a leading employee recognition platform that makes recognition simple, engaging, and effective. As a top R&R platform, it integrates with tools your team already uses, streamlining corporate culture programs and fostering engagement. Unlike other rewards and incentives software, Bucketlist lets companies reward employees exactly the way they want, earning a 97% product satisfaction score. With thousands of options in our employee rewards platform, including employee achievement-based incentives, custom rewards, and recognition for remote teams, we boost employee motivation and retention. Why Bucketlist? - Improve employee engagement rewards and recognition - Reduce turnover and enhance culture - Streamline and automate nominations, awards, and event Whether you need an employee rewards program or an employee rewards software, Bucketlist makes recognition meaningful and measurable.
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    Odoo

    Odoo

    Odoo

    Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.
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    Starting Price: $25.00/month/user
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    Level 6

    Level 6

    Level 6

    Level 6 is North America’s leader in agile, end-to-end solutions for channel sales incentives, employee rewards and customer rebates. We take the best features of a traditional incentive agency, combine those with the enterprise capabilities of high-tech SaaS firms, and include unlimited customization and enhancements to provide a one-stop shop for everything needed to support a world-class sales incentive program for your channel partners. Level 6 has been a leader in fully-managed incentive solutions since 2005. Our team of dedicated professionals focuses solely on developing channel sales incentives, employee rewards, customer rebates, and other incentive initiatives for our valued partners. Don’t compromise with subscription-based SaaS models. Get exactly what your organization needs with our single-tenant, bespoke web applications. These solutions allow for truly unlimited customization. Our 100% Client Satisfaction speaks for itself.
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    CompUp

    CompUp

    CompUp

    CompUp is a complete compensation management platform that helps rewards teams benchmark, plan, and communicate compensation for fair pay. By consolidating all compensation data and benchmarks, it provides valuable insights, enabling seamless appraisal simulations and end-to-end executive appraisals. Key Product Modules: Survey Management: Centralized management of compensation surveys. Bands: Securely create and share compensation bands by function, family, and level. Simulation: Run budget simulations to determine employee-level increments. Appraisal Cycles: Streamline multi-level budget approvals across business units. People Analytics: Customizable dashboards for data-driven compensation insights. Total Rewards Portal: Communicate compensation package value to employees. Pay Equity Management: Address and ensure pay equity compliance.
    Starting Price: $3/month/user
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    Applauz Recognition
    Applauz is an award-winning employee recognition platform equipped with all the essential tools to support and reinforce an active and flourishing company culture. Let coworkers easily recognize each other with meaningful messages, company badges, and redeemable reward points. Managers gain access to comprehensive company culture reports that provide clear and actionable insights into how engaged their workforce is. Enable seamless peer recognition through heartfelt messages, recognize using company badges, and reward your employees with redeemable Applauz reward points. Empower managers with access to comprehensive employee engagement reports and company culture analytics, offering clear and actionable insights into the level of engagement within their workforce. Applauz is an excellent choice for companies seeking to enhance their overall HR benefits package and elevate team performance and communication.
    Starting Price: $3.75 per month
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    incentX

    incentX

    incentX

    incentX is the go-to sales commission software for businesses that prioritize efficiency and clarity. It's designed to make complex tasks feel simple. Everyone works in harmony by aligning your sales team's targets with company goals. Forget manual calculations; incentX handles them in moments. With smooth integrations like SAP and Oracle NetSuite, your data flow remains uninterrupted. Our analytics don't just provide numbers; they offer actionable insights that inform your strategies. Streamlined operations mean fewer mistakes and a unified approach across all departments. And when it comes to customer interactions, incentX ensures they're meaningful, fostering stronger relationships. Choose incentX and experience a smarter way to manage incentives.
    Starting Price: $65 per user per month
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    Quaeris

    Quaeris

    Quaeris, Inc.

    Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!
    Starting Price: $100 per month
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    SurveyLegend

    SurveyLegend

    SurveyLegend

    SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals.
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    Starting Price: $19.00 per user per month
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    SurveySparrow

    SurveySparrow

    SurveySparrow

    Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.
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    Starting Price: $19.00/month/5,000 responses
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  • 15
    Neon CRM

    Neon CRM

    Neon One

    Designed specifically for nonprofit organizations and membership associations, Neon CRM is a constituent management platform that offers a comprehensive view of supporters and members, which allows you to engage more meaningfully and bring in more revenue. With Neon CRM you can easily manage fundraising campaigns, events, communications, and more, while gaining valuable insights into your organization through intuitive reporting and administrative tools. Create an enhanced and memorable generosity experience with unlimited forms and templates, popular payment methods, and personalized emails. Streamline your organization's processes by automating email marketing, workflows, volunteer management, and payment processing, so that you can spend less time on administrative tasks, and focus more on driving your mission forward.
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    Starting Price: $99 per month
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    SmartSign2go

    SmartSign2go

    SmartSign2Go

    We specialize in digital signage for small teams and entrepreneurs. Spend less time learning overly complicated software so you can get back to running your business! We offer a wide selection of great apps, and a what you see is what you get (WYSIWYG) page editor so that you can go from concept to design FAST. Users are able to design and customize pages, create playlists, and manage what's playing remotely across multiple locations with ease. Add your social media accounts to show your latest posts LIVE on your TV screens (Facebook, Instagram, LinkedIN, Yammer and TikTok). Bring in live snippets of your website, display local weather and traffic, image slideshows, animations, tickers and so much more, all at your fingertips! From the dashboard, users can edit playlists by setting up a sequence of pages using drag and drop functionality. Control your screens from anywhere in the world!
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    Starting Price: $23.50/month
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    vFairs

    vFairs

    vFairs

    vFairs is the complete virtual event platform that helps event organizers host unforgettable life-like virtual events. These include virtual conferences, trade shows, job fairs, university open days, auto shows, and much more. This platform stands out with its realistic 3D environments, powerful networking tools, multiple webinar options, animated avatars, end-to-end project management, and unbeatable 24/7 customer support. vFairs offers one of the widest feature sets you’ll come across with everything from immersive exhibit booths, breakout sessions, virtual auditorium, live Q&As to poster halls, scavenger hunts, photo booths, and swag bags. The platform also offers several networking options, such as auto-match making, group meetings, and appointment booking. vFairs even offers specialized features for its various solution types. You can also stack on as many features as you’d like and use the easy integrations so there are no limits to where you can take your event.
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    Event Essentials

    Event Essentials

    Event Essentials

    Event Essentials is a web-based event management platform that streamlines tasks, promotes events, organizes data, and provides online sales of Tickets, Registrations and Merchandise. Manage all aspects of your Event's Bands & Artists (Contracts, Venues, Performances, Bios, Schedules), Vendors (Registrations, Info, Contracts, Booth Selections, Vetting, Payments, Document Uploads), Sponsors, Live Auctions, Donations, POS, Resources and more. Specifically designed for organizers and promoters of Fairs, Festivals, Music Concerts, and Wine/Beer Events. Our Event Tech solution offers users an easy access to real-time event files and vital data, from anywhere at anytime. By using Event Essential, you can have a convenience-driven and easy-to-use system that enables you to collect and consolidate forms in digital format, track customer sales, and reduce overhead costs while increasing your sales and productivity. Event Essentials is based in the United States.
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    GreenOrbit

    GreenOrbit

    GreenOrbit

    With over 25 years of experience, we understand leaders' frustrations with overly complicated and expensive solutions. Our easy, out-of-the-box software helps you handle core business functions and streamline internal processes. A GreenOrbit intranet will: - Reduce friction by bringing everyday tools into a single seamless experience – giving your users the social and collaborative features they need without the distractions of platform-switching. - Provide hybrid and remote workers with a digital tool to overcome disconnection and promote culture. - Offer a secure, scalable, and reliable cloud-based platform. - Increase productivity by providing access to relevant information and tools in a centralized location, reducing the time and effort required to find and discover We believe an intranet should equip you to get your company going — not hold you back.
    Starting Price: $6.50 - $4.50/month/user
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    Tractivity

    Tractivity

    Tractivity

    Tractivity is the UK’s leading stakeholder relationship management (SRM) software that streamlines all one-to-one engagement and communication in one place. Widely used in both the public and private sectors, the Tractivity SRM system supports organisations worldwide in managing projects whilst building trusted relationships with communities and stakeholders. Designed to help you work more efficiently and create impact through stakeholder engagement, Tractivity helps overcome problems such as silo working, poor engagement management, insecure data storage and fragmented data. Tractivity gives you access to all the tools you need to create impactful communications. Run successful stakeholder engagement projects and consultations from start to finish using a single source of truth.
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    DirectSuggest

    DirectSuggest

    DirectSuggest

    DirectSuggest's award-winning employee suggestion box app streamlines the employee feedback process so employees can be easily heard and their company can effectively leverage their collective knowledge. We make it simple for employees to make suggestions on any device surrounding company created categories with the assurance they automatically arrive to the proper decision-maker. Every employee can also collaborate on suggestions via voting and commenting to enhance the quality of ideas. DirectSuggest only costs $0.50 per employee per month, and we have incredibly high ROI/Savings potential with an average 33X return on investment. The implementation process is also quite easy, and normally upon being committed and properly prepared to do so, setting up DirectSuggest from start to finish can be completed in as quickly as a week or less.
    Starting Price: $0.50 per employee per month
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    SuiteMaster

    SuiteMaster

    Rithom Consulting LLC

    SuiteMaster – A Flexible ERP & CRM Platform by Rithom SuiteMaster is a modular, cloud-based ERP platform for small to mid-sized businesses seeking to unify sales, operations, marketing, and finance in one system. Choose from hundreds of integrated modules—CRM, Marketing Automation, HR, Accounting, E-Commerce, Inventory, Project Management, Manufacturing, and more—that “snap” into place. Avoid costly integrations, scale at your own pace, and customize workflows to match your business processes. SuiteMaster is also fully white-label ready, enabling partners and consultants to deliver a branded ERP solution with their own value-added services. Affordable, flexible, and built for growth, it serves industries from manufacturing and distribution to professional services, retail, non-profits, and more. Get enterprise ERP power without enterprise cost—discover why businesses choose SuiteMaster for flexibility, scalability, and rapid ROI.
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    Vantage Circle

    Vantage Circle

    Vantage Circle

    Vantage Circle is a global employee recognition software that provides AI-powered SaaS-based solutions to help companies engage their employees in a meaningful way. It is one of the top global award-winning platforms that is trusted by 700+ corporations with 2+ million active corporate users across the globe. Some of the reputable clients include Bosch, Wipro, Coinbase, Cognizant, Wells Fargo, and Infosys. Standout features include: -Comprehensive 360 Social Employee Recognition -Customizable White-Labeled Platform -Amazon Integration for Rewards Access to 10+ Million Products -Extensive Corporate Discounts & Perks Network -Global e-Gift Cards, Merchandise & Experiences -Intuitive Analytics Dashboard with Manager Insights -Direct Recognition on Teams and Slack -Listening Tool for Employee Opinion and Feedback
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    Starting Price: $2.50
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    Guusto

    Guusto

    Guusto

    Recognition built to impact frontline retention. Not another points program! Start in minutes, not months, with a free single user account that can send rewards to anyone. Flexible delivery to reach deskless workers through web, mobile app, TV displays and print options that require no technology to redeem. 5X IMPACT of your budget - only pay for people who can give recognition, there are no markups, unclaimed gifts are credited back, and 1 day of clean water is donated with every gift sent. Pricing that allows you to crawl-walk-run. Free - $0/month (single user sending rewards) Lite - $125/month (single user sending/scheduling bulk rewards) Essential - $2.50/seat/month (Peer-to-Peer Program) Premium - $3.50/seat/month (Peer-to-Peer Program)
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    Starting Price: Free
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    Kudos

    Kudos

    Kudos®

    Kudos® is an employee recognition and engagement platform that helps organizations build a culture of appreciation. It combines recognition, celebrations, communication, programs, and analytics in one solution. Employees and managers can send recognition tied to company values, choose points, and add images or GIFs. Gamified goals and peer prompts encourage regular participation so recognition is shared broadly. Milestone celebrations for birthdays, anniversaries, and onboarding are automated, while targeted announcements ensure important updates are seen and tracked. Awards, Nominations, and Incentives make it easy to celebrate achievements and drive participation. Analytics reveal trends and cultural impact, enabling leaders to refine programs. Kudos supports Arabic, Chinese, Czech, English, French, Greek, Japanese, Polish, Portuguese, and Spanish.
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    Starting Price: $3.25
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    Asana

    Asana

    Asana

    Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.
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    Starting Price: Free
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    monday.com

    monday.com

    monday.com

    Simplify the way your team works with monday.com, a cloud-based project management platform that provides customizable no-code solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. monday.com allows businesses of all sizes to work in an efficient environment where every team member can assign tasks, automate repetitive work, collaborate in real-time, and share files. With this platform, you can manage everything from simple to complex projects and ensure seamless communication between team members. Customizable dashboards give quick high-level overviews of every project, visual boards help organize tasks, and thanks to integrations with third-party applications such as Outlook, Zoom, Gmail, Google Drive, Dropbox, Excel you can continue working with all your existing tools within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries and verticals.
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    Starting Price: $39/month for 5 users
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    ClickUp

    ClickUp

    ClickUp

    ClickUp is the future of work with tasks, docs, goals, project management and more. Data silos and duplicate spend have no place in a modern workplace. ClickUp brings all of your work into one place—one app to replace them all. Whether you're proofing ads or working on sprints, ClickUp is fully customizable for every type and size of team.  Built for teams of all sizes and industries, ClickUp’s fully customizable and proprietary features make it a must-have for any teams that want to keep everything from design to development in one place. ClickUp AI is a role-based AI assistant that helps software teams use artificial intelligence to streamline workflows, save time, and enhance creativity. ClickUp AI provides more than 100 templated prompts that are tailored to users. These prompts were developed in partnership with workplace experts across industries. ClickUp AI can be used for AI writing, AI coding, summarizing, writing briefs, sales/marketing emails, and more.
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    Starting Price: $5/user/month
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    Tremendous

    Tremendous

    Tremendous

    Tremendous is the simplest way to send rewards and payouts around the world. Send a dozen payouts (or a thousand) in minutes. We handle all the tricky stuff so you can easily send incentives to research participants, sales prospects, or employees in over 200 countries. We offer 1,000 different redemption options, so you can give your recipients the gift of choice. We automate sending by integrating with the tools you already use. And if you or your recipients ever hit a snag, our best-in-class customer support team has you covered. Plus, we’re free to use. Most businesses only spend what they send. Others, like our high volume clients, get custom discounted pricing. So they spend even less than they send.
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    Wrike

    Wrike

    Wrike

    Wrike’s powerful work management platform enables distributed teams to collaborate in real-time on complex projects. Our versatile, cloud-based software is trusted by top tech companies across the globe, including Siemens and Fitbit. Wrike’s award-winning features include cross-tagging, custom item types, dynamic request forms, and automated workflows. With our 400+ app integrations, you can streamline tasks and keep all your favorite tools in one place. Experience the power of voice commands and smart replies with our Work Intelligence™ software. We also offer pre-built templates designed for specific teams, helping you kick-start your sprint planning, manage Agile projects, assess risks, and adapt to unforeseen changes with ease. Worried about keeping your data secure in the cloud? No problem! Our enterprise-grade security boasts 99.9% uptime, as well as continuous data backup, user authentication, role-based access control, and data encryption. Start your free trial today.
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    Starting Price: $10 per user per month
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