Compare the Top Social Commerce Platforms in Africa as of November 2025

What are Social Commerce Platforms in Africa?

Social commerce platforms enable businesses to sell products directly through social media channels, integrating ecommerce features with social networking sites to streamline the purchasing process. These platforms leverage social media’s vast user base and engagement tools to drive sales, offering features like shoppable posts, in-app checkouts, and targeted advertising. Social commerce platforms often include analytics tools to track performance, customer behavior, and campaign effectiveness, allowing businesses to optimize their strategies and enhance customer engagement. These platforms make it easier for businesses to turn social media interactions into direct sales, increasing conversion rates and enhancing the customer shopping experience. Compare and read user reviews of the best Social Commerce platforms in Africa currently available using the table below. This list is updated regularly.

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    SocialLadder

    SocialLadder

    SocialLadder

    Unlock the Potential of Ambassador Marketing with SocialLadder: Your All-in-One Ambassador Management Platform. SocialLadder empowers brands to identify, track, reward, and engage their community seamlessly. Streamline ambassador programs with automation, enabling you to focus on nurturing relationships with your biggest fans. Trusted by world-class ambassadors & community marketing teams, our platform offers unified collaboration to scale your team and build a loyal community. Manage recruiting, onboarding, tasks, and payments from one place. Leverage machine learning to identify top customers and influencers from your database, turning them into high-performing brand advocates. Engage ambassadors with customizable chat, push notifications, and interactive message boards. Assign real-world and online tasks effortlessly, empowering your ambassadors to market through your customers, not just to them. Witness the transformative power of ambassador marketing. Join SocialLadder
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  • 2
    Instagram
    We put people first, and value craft and simplicity in our work. Our teams inspire creativity around the world, helping over 1 billion people create and share. Download the Instagram logo and other assets for use on your website, in your store window, or for other marketing materials. Tap into people’s passions to create deeper relationships with your business online and off. Tell your story using unique creative tools and immersive formats that inspire action. Connect to new customers and strengthen relationships with existing ones. From major brands to mom-and-pop shops, businesses around the world are driving proven results with Instagram. Stream live to connect with your followers, or sell products via live video. Watch videos from your favorite Creators and discover new content through Instagram Video and Reels. Get inspired by photos and videos from new accounts in Explore. Discover brands and small businesses, and shop products that are relevant to your personal style.
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    Starting Price: Free
  • 3
    StoreYa

    StoreYa

    StoreYa

    StoreYa offers a suite of marketing and advertising apps which help SMBs to increase sales, leads and social following. Our forte is setting up automatically Google, Facebook and Instagram Ads campaigns. The entire arsenal of Google Ads at the fingertips of our clients. In addition to growth and remarketing campaigns on Facebook and Instagram. We are retail heroes and our sole purpose is to make your business grow! We help over 400,000 online sellers, entrepreneurs and innovators, just like you, make their dreams and passions into reality by enabling them to engage their customers and increase their sales through a suite of social sales & marketing tools, while increasing the amount of time they have to get more work done through simple, yet powerful automated tools. As former small business owners ourselves, we know the day to day struggles that you face. We are all too familiar with the lack of manpower, budget, and resources that you need in order to fulfil your dreams.
    Starting Price: $9.99 per month
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    Salesforce B2C Commerce
    Connect to shoppers anytime, anywhere with our B2C ecommerce solution. See how Salesforce B2C Commerce can help you create unified, intelligent digital commerce experiences — both online and in the store. Salesforce B2C Commerce (formerly Commerce Cloud Digital) empowers you to connect with consumers and deliver personalized shopping experiences across all commerce channels — web, mobile, social, and even in-store. This powerful platform enables unique digital experiences and frictionless transactions at every touchpoint. Launch new sites, expand into new geographies, increase sales, and grow your business faster with hundreds of out-of-the-box features. Reduce abandoned carts with proven best practices, including saved carts, optimized checkout flows, and payment accelerators. Extend your reach by merging digital commerce with social channels and online communities, such as Instagram and Facebook.
    Starting Price: $25 per month
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    SleekFlow

    SleekFlow

    Sleekflow Technologies Limited

    SleekFlow is an agentic AI platform that transforms conversations into sales. Trusted by over 1,500 enterprises across over 80 countries, we unify communication channels into one single platform. Integrating with your own CRM or e-commerce platform, you can build a teams of AI Agent that can reply, and act on behalf of you. Customizable workflows supercharge human-AI collaboration for faster conversions. SleekFlow is located in Singapore, Hong Kong, Malaysia, Indonesia, Brazil, and the UAE. In Jun 2025, the Series A+ startup secured an additional funding round, bringing its total capital raised to USD $23.5 million. Investors include Atinum Investment, AEF Greater Bay Area Fund (managed by Gobi Partners GBA and Transcend Capital Partners) Moses Tsang (Former General Partner of Goldman Sachs Group and Chairman of Goldman Sachs (Asia) LLC) and Mars Growth Capital.
    Starting Price: Free
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    Flaminjoy

    Flaminjoy

    Flaminjoy

    We worked hard to bring you features that cut the friction across the sales funnel and push the engagement boundaries. Produce higher engagement and sales by building and distributing shoppable interactive galleries using owned content, user generated content, product feeds and other data sources. Leverage your market through a data-based strategy. Use insights and analytics to understand the game. Take ownership of the sales funnels with dynamic creatives generated on-demand. Play an active role in the customer decision journey. Deliver your best content anywhere. eCommerce, social media, in-store or even on a stadium. Possibilities are endless. Skyrocket your social media marketing performance with a powerful martech ecosystem.
    Starting Price: €99 / month
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    Inselly

    Inselly

    Inselly

    Inselly is a marketplace for Instagram. We bring you all the sales offers from the worlds favorite social network Instagram to a one place! Making them easily searchable, sortable and shoppable. We also offer you to become a seller of your own goods and get a free online shop in just a few clicks, using your smartphone and Instagram app. Break free from sales commissions and sell directly to your customers just within a few clicks, using Inselly service! A perfect solution for aspiring online sellers, offline store owners, indie designers and crafters seeking to capture the opportunities provided by social selling. Starting an e-commerce business becomes as easy as posting on Instagram. Have an Instagram account and something to sell? You are just one step away from getting your own free online shop! Simply snap a picture of your items for sale, tag them, post to Instagram, connect your account to Inselly and raise a glass for joining the world of e-commerce!
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    hello24

    hello24

    Hello24.ai

    Sell on WhatsApp using our commerce, marketing & chatbot suite. Engage your customers on their preferred channel! Power your business with our conversational commerce suite today. Now Sell on WhatsApp. We help companies build strong customer relationships through WhatsApp – the world’s most popular messaging app. “Carry-out” your ordering, delivery, and checkout processes over WhatsApp with hello24’s cutting-edge ecommerce WhatsApp chatbot Deploy marketing campaigns in seconds. Upload customer data bases and set up your campaigns with a couple of clicks. Our conversational AI platform provides answers to your most frequently asked questions.
    Starting Price: $15 per month
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    Socialsales.io

    Socialsales.io

    Socialsales.io

    We make it easy for anyone to share your brand and sell your products online. Your ambassadors get a personalized customer activity feed showing which customers clicked their link and when they viewed their videos. One timeline, every customer touchpoint. No more guessing. Have meaningful conversations. Quickly identify which resources are resonating with your customers. With the daily stats dashboard, your ambassadors can easily see which resources are being viewed, clicked, and even led to a conversion. An additional view allows you to see which resources generate the best response from ambassadors and their customers across your program. Reach shoppers where they are by providing shoppable product galleries on both Facebook and Instagram. Automatically add a shop tab to Facebook and easily tag products within Instagram posts.
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    Verint Community
    Verint Community is a community-led social commerce platform that creates business opportunities from customer collaborations. Social commerce platforms help businesses to drive sales through online communities, and Verint Community’s customizable, interoperable, fully-featured platform leads the way for socially-driven e-commerce. Community’s forum features deliver social engagement for your organization by providing you with the right customer insights to make data-driven decisions. An active, open discussion forum facilitates brand trust and leads to organic conversions through shared real-life experiences and interactions. Verint Community is equipped out-of-the-box with the features and functions to support a social commerce environment. Discussion and Q&A forums can be fully-customized visually, as well as utilizing modern, responsive UX for ease-of-use. Acting as a cornerstone of interaction, forums become a place where your business reputation can grow through customer service.
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    Candid

    Candid

    Candid

    Candid™ is a pioneer in Visual Commerce techniques that enable brands to tell their story through the eyes of their biggest fans. Authentic photos and videos are streamed to product pages and social ads to create a fresh and inspiring community experience that sells. Use machine vision to observe patterns in the content you publish and how well it performs. A scalable and effective solution to engage with your fans and easily request explicit consent to amplify their story across digital properties, social ads, other social channels and more. All 4 methods (hashtags, link-based, the direct method and the reply method) are supported alongside real-time response metrics. Tap into social stories with explicit consent by reaching out directly to your biggest fans. Contact creators on Instagram and Twitter to secure permission to use their work, all from a convenient team dashboard. Or, automatically acquire usage rights via direct uploads on product pages or via post-purchase emails.
    Starting Price: $249 per month
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    Caast

    Caast

    Caast

    Caast is a solution of digital commercial animation integrated into your eCommerce site. In one click, they can access an ergonomic interface that allows them to consult the casts on mobile and desktop computers. They ask their questions directly during the live shows, their questions are automatically highlighted or moderated. They access the reruns and find the answers to their questions. A click on a question takes them directly to the right timing! A fully customizable widget to integrate into your customer experience. In one click, they can access an ergonomic interface that allows them to consult the caasts on mobile and desktop computers. They ask their questions directly during the live shows, their questions are automatically highlighted or moderated. They access the reruns and find the answers to their questions. A click on a question takes them directly to the right timing!
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    Alhena

    Alhena

    Alhena.ai

    Alhena AI is an intelligent chatbot and shopping assistant platform designed to elevate eCommerce customer support and sales. It provides personalized shopping experiences by recommending products to customers, automating common customer service tasks, and reducing operational costs. By integrating with existing eCommerce platforms such as Shopify and WooCommerce, Alhena AI offers seamless automation of returns, order tracking, and more complex queries, ensuring faster customer support. With its AI-driven analytics, businesses can gain actionable insights, optimize their product offerings, and refine customer interactions, all while maintaining brand consistency.
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    Duel

    Duel

    Duel

    Duel has developed both the technology and methodology to enable purpose-led brands to drive organic growth through word of mouth and advocacy. Committed to working with brands that put people and the planet over profit, Duel is demystifying word-of-mouth marketing and breaking a brand’s reliance on digital advertising and other short-form marketing practices to build movements and deliver growth. Duel’s product is a Brand Advocacy Platform that drives organic growth and retention for high passion brands. The platform scales management of the brand’s relationship with thousands of their advocates through Advocacy Programs that engage, retain and drive word-of-mouth sales. The platform combines different advocacy tools (including brand challenges, UGC, referrals, loyalty, affiliates and surveys), under one platform so brands can build rich, customer membership clubs and VIP programs with airline style ‘status’ tiers, groups and segmentation.
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    Social+

    Social+

    Social+

    Boost in-app engagement, retention and revenues. Easily add pre-built social and community features to your app. Collect first-party data and unlock AI-powered insights to drive app growth. Add social features to your app in days. With our ready-to-use SDKs, APIs, and UIKits, you can embed the most popular social features in your app or website in no time. Harness the power of your first-party data with AI to enhance your business strategy and unlock new growth opportunities. Maximize your app’s revenue potential while enhancing user experience with our native monetization capabilities.
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