i‑CoachAI delivers personalized sales enablement at scale, combining a deep understanding of selling best practices and your own data, with a wide set of AI use‑cases to enhance human performance. GenAI is one of the few genuinely transformative technologies in our lifetimes, and one that no sales organization can ignore. But out‑of‑the‑box LLMs such as ChatGPT (or those embedded in most enablement platforms) lack a nuanced understanding of sales best practices and are not optimized to drive behavior change among salespeople. i‑Coach AI, by contrast, is fluent in all aspects of sales, account management, negotiation, customer success, commercial and business acumen, sales management, and sales leadership, and it is designed to fit your team’s daily routine, providing personalized sales enablement at scale. At Imparta, we assess AI in the same way we do salespeople, using the three dimensions of insight, influence, and trust.