Best SEO Software in Australia
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Compare the Top SEO Software in Australia as of November 2025
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What is SEO Software in Australia?
SEO software is software used to help website owners and content creators optimize their websites for better search engine visibility. It can be used to track keyword rankings, analyze competitors' strategies, identify relevant link opportunities, and check backlink status. Additionally, SEO software often includes features such as automated reporting capabilities, content optimization tools, and alert monitoring. Such technologies can provide a comprehensive view of a website's performance in the search engine results pages. Compare and read user reviews of the best SEO software in Australia currently available using the table below. This list is updated regularly.
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1
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
2
Seobility
Seobility
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries.Starting Price: $50 per month -
3
Birdeye
Birdeye
irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
4
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.Starting Price: $99.00/month
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5
WebCEO
WebCEO
WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.Starting Price: $36.00/month -
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SE Ranking
SE Ranking
SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.Starting Price: $24.80/month/user -
7
GuinRank
GuinRank
Google uses machine learning to analyze the context of the content. Now you can Create Content That Google Wants to Rank! We offer you the most powerful content editing tool for AI, supporting 60 languages. We are the best among all our competitors, We can analyze the content of your site and compare the top results in Google. Allows you to see the power and weakness of the keyword content of your articles and competitors. The tool saves you a lot of time and helps you write.Starting Price: Free -
8
AccuRanker
AccuRanker
AccuRanker is the fastest and the most accurate keyword rank tracker in the world. Our cloud-based software is designed to help you and your company with search engine optimization and organic reach of websites and brands. In-depth analytics alongside the intensely powerful infrastructure makes AccuRanker the No.1 choice for SEO Agencies and Professionals that want accurate, insightful data, on-demand. AccuRanker’s greatest feature is the immediate and real-time keyword updates based on the search engines of Google and Bing. This feature doesn’t only put you ahead of your competitors but also helps you to keep an eye on local searches and your own current position. We track it all: local and global, mobile and desktop, SERP features, competitors - aggregated top 10 competitors from organic listings.Starting Price: $109.00/month -
9
rankingCoach
rankingCoach GmbH
rankingCoach is the complete digital marketing app for small businesses. Designed to cover all areas of online marketing: elevate search rankings, create high-performing Google Ad campaigns to increase traffic and leads, manage social media profiles, reviews and local directory presence, as well as monitoring competitors and local market conditions. Small business owners can do all this by taking a few minutes of their time each week, which will boost their business, attract new customers and get ahead of the competition. The App’s Facebook-like feed of local market information and competitor analysis makes marketing online engaging and easy to understand. Even for business owners with no experience in Digital Marketing.Starting Price: $29.95 per month -
10
BrightLocal
BrightLocal
BrightLocal makes local marketing simple. Its all-in-one platform provides SMBs, SEO agencies, and multilocation businesses with the tools they need to succeed in local search, including: - Reputation Manager: Grow, track, and respond to your reviews all in one place. - Local SEO Audit: Monitor your rankings in local SERPs and see what success looks like. - Citation Tracker: Find where your business appears online, locate duplicates, and see where competitors are found, too. BrightLocal also provides citation building services, so you can get listed on the sites that matter to you. You can try BrightLocal completely free of charge, with no card required, for 14 days to see the results for yourself.Starting Price: $29.00/month -
11
Rank Ranger
Rank Ranger
Rank Ranger's SEO Rank Tracker is a feature-packed software providing comprehensive, daily rank reports on keyword rank, for both desktop and mobile, on 500+ search engines worldwide and extra insights on Google including SERP snapshots, local rank, SERP features, Featured Snippets discovery tool and much more. All of the reports, including many 3rd party integrations (e.g., Google Analytics, Search Console, Google Business, Yext, and a variety of PPC, social analytics, call tracking, and email marketing tools), are automatically fed into white-label marketing dashboards which are built to impress. Additional features include an SEO suite with Rank Insights (fluctuations, SERP Features, Featured Snippets, Above Fold, Search Console, Meta Tags and Local results), Site Audit, Keyword Research, and Site Explorer with Competitor Insights. Developer APIs and custom plans are available upon request.Starting Price: $15.00/month -
12
Local Siren
Local Siren (Local Siren - Digital Marketing Agency)
In today’s digital landscape, many small businesses struggle to gain visibility on Google and Local Search, which means potential customers can’t find them just when they’re needed the most. Our expertise lies in optimizing your business presence so that you're not only visible but also prominent in local search results. This allows you to focus on what you do best: serving your customers and growing your business. Let Local Siren help you connect with your community and ensure your services shine where it matters.Starting Price: $57 -
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Mangools
Mangools
Mangools is a package of super-user friendly SEO tools to cover everything from keyword research, rank tracking to competitor analysis & backlink analysis. 1. KWFinder is one of the most popular keyword tools with accurate keyword difficulty, precise local SEO data and search engine results for more than 50k locations. 2. SERPChecker shows you search results for more than 50k locations with SERP features, their impact on the organic search results and 45 SEO metrics. 3. SERPWatcher is a rank tracker to track both mobile/desktop ranks. It comes with aggregate metrics, daily updated ranks and charts to quickly see the overall ranking progress. 4. LinkMiner lets you find the most powerful backlinks of your competitors with a preview of anchor texts on the referring website. 5. SiteProfiler is an SEO analysis tool with all the essential SEO metrics & insights under one roof. 6. Mangools AI Search Grader is a free GEO (Generative Engine Optimization) toolStarting Price: $29.90 per month -
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iSpionage
iSpionage
iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rankings globally, and more. See it for yourself. Spionage provides landing page surveillance, website monitoring, and competitive keyword research for digital marketing teams looking to get a competitive advantage and to keep a closer eye on their top competitors. Local paid search ads campaigns monitoring, in multiple countries. Benchmarks of impression share at a local and national level. Custom Users’ Journey report from ads, keywords to landing pages. Keyword search rankings monitoring, across Google and Bing. Competitive analysis and interactive share of voice. Content gap analysis.Starting Price: $59 per month -
15
Seodity
PQ studio
Use this knowledge to focus on the most important localization for your business. You will get data about keywords count and traffic volume of each country. You can also check which keywords are relevant. You can analyze your competitors in both ways. Add a new project, and you will get email reports on your competitor's website changes like new organic/paid keywords, backlinks, and technical issues. Or, you can check this in any project. Just edit the URL. Keep an eye on your rivals. Get data about paid traffic that your competitor invests most. That could be crucial for your business. Imagine that you can check every keyword and ad your opponents spend money on. Seodity automatically checks the SERP results of every website. As a result, you can have access to historical and up-to-date data. Seodity can also notify you about rank changes and new keywords.Starting Price: $9 per user per month -
16
Nightwatch
Nightwatch
Nightwatch solves the location tracking issue that plagues nearly every popular rank tracking tool. Finally you can track your search engine rankings on all leading searching engines down to ZIP code level. Nightwatch's local rank tracking allows you track your critical keywords in 107,296 locations worldwide, across both the search engine results page and map pack. One of our clients tracks 6,003 locations across America and Mexico, down to a zip code level. They receive accurate data across multiple devices, and continuously optimize. Which is why they've achieved 22% increase in search referrals in the last 3 months. Monitor rankings daily on all major search engines (including DuckDuckGo!) Track rankings for any location, and get a clear picture on where you stand on SERPs, including local map results.Starting Price: $32 per month -
17
Nozzle
Nozzle
If you want access to more enterprise level SERP data than any tool has ever offered, you've come to the right place. SEO data nerds drool over our Google keyword rank tracker tool. Most SEO keyword rank tracker tools just tell you the top ranking page on your website. We monitor your entire brand, including social media profiles and unlimited domain matches. There's a difference between knowing you're ranking #1 and owning the entire first page! Nozzle is a full serp monitoring tool that lets you track unlimited competitors, no questions asked. Heck, we'll let you track as much as you can handle. The SERP is yours to command!Starting Price: $49 per month -
18
evisio
evisio
evisio gives SEO teams a central hub for auditing, analyzing, organizing, and executing tasks so that more gets done in less time without anything falling through the cracks. As a client management platform, it crawls your client’s website, uses found crawl issues to automatically create tasks, and brings your team together to tackle projects. Simply log in to your evisio dashboard, select an SEO project, and pick up on a task where you left off. Experience better communication with everyone who has a hand in your SEO, from copywriters to developers to consultants, saving you time and making sure your strategic plan actually gets executed. Spend more time on operations. Evisio helps you save time by providing recommendations and documentation for resolving SEO related issues. Evisio is always working for you behind the scenes, regularly scanning your site and alerting you of any SEO issues or opportunities that will keep you ahead of the curve and the competition.Starting Price: $79 per month -
19
Partoo
Partoo
Let’s develop together your online visibility and your e-reputation to attract new customers to your points of sale! Automatically distribute information about your establishments on major directories, GPS, search engines, social networks, and review sites. Centralize the reviews left on your establishments whether they come from Google, Facebook, or TripAdvisor. Get regular reports, analyze them and respond to them from a single interface. Encourage your satisfied customers to leave you positive reviews on Google Business Profile. Optimize your website with a store locator and customizable pages per location. Make your point of sales stand out on the queries associated with your activity. Centralize messages received on Google Business Profile and easily reply to them centrally or locally. Let’s develop together your online visibility and your e-reputation to attract new customers to your points of sale!Starting Price: Free -
20
Keyword.com
Keyword.com
Monitor keyword performance easily and accurately with Keyword.com. Track rankings for your SEO campaigns daily from any location and device. Competitors get smarter and the big G keeps changing the rules. But you know there’s a money keyword hidden on each project. The one that keeps you up at night. It is your job to find and monetize it — are you up for the challenge? See how your keywords rank over time with our SERP keyword tracker and search engine positioning tool. Discover who your true competitors really are and how to beat them. Keyword.com’s keyword monitoring software crunches the number so you can focus on your insights.Starting Price: $26 per month -
21
RightChoice
RightChoice
RightChoice.ai is an AI-driven platform designed to enhance local business visibility across multiple directories, including Google, Bing, Apple, and over 20 others. It offers tools such as local keywords finder to identify relevant local search terms, AI content generation for optimized content creation, and profile protection to defend against unauthorized changes and Google updates. The platform also features a local heat map to discover customer interaction hotspots, a competitors tracker for monitoring local competitors, and an AI review auto-reply for generating contextual responses to customer reviews. Additionally, RightChoice.ai provides profile suspension risk assessment to evaluate listing vulnerabilities and business performance data tracking to monitor metrics like impressions, call clicks, and visits. These features collectively aim to improve local search rankings, customer engagement, and overall business performance.Starting Price: $19.30 per month -
22
Dragon Metrics
Dragon Metrics
See your data from every angle with dozens of in-depth reports. Track performance and uncover opportunities on mobile devices. Track local rankings from over 100,000 locations worldwide. Discover new traffic opportunities with support for over 25+ SERP features. Built for global SEO. We've got you covered worldwide. No more guesswork. Receive weekly alerts of your highest ranking competitors. Visibility into competitor keyword targeting, backlinks, content, and more. Beautiful, easy-to-create reports with your logo on a custom domain. Quickly and easily customize every detail of your reports. Create recurring reports for all of your sites in minutes. Automatically identify 50 of the most common SEO issues affecting your site, along with detailed step-by-step guides to fix each one. In-depth content tools make it easy to understand and analyze your site's content. Unlock the potential of your backlink portfolio, see who's linking to your site, and measure value of each link.Starting Price: $99 per month -
23
AuthorityLabs
Traject
Use our search engine ranking and keyword data to automate your SEO monitoring, track local and mobile rankings, and recover not provided keywords. Dig into the most accurate and granular data available by tracking search results by state, city, and even postal code. Stay on the cutting edge by tracking your mobile ranking and the keywords mobile users are using with our device-specific data. Take AuthorityLabs for a test drive for 14 days. Add your domains, track your competitors and see our data in action. Our trials are risk free, no credit card is required, and you can test out all of the features for the plan you select. Make AuthorityLabs yours by using your company branding. Ensuring seamless client reporting. Your team, clients, and even your boss can all have their own login for reporting.Starting Price: $49 per month -
24
AIOSEO
AIOSEO
Join 2,000,000+ professionals who use AIOSEO to improve their website search rankings. All in One SEO is the best WordPress SEO plugin. Here are the features that makes AIOSEO the most powerful and user-friendly WordPress SEO plugin in the market. SEO user roles allow you to manage access to important SEO features without handing over control of your website. Get higher rankings and unlock more traffic by submitting your latest news articles to Google News. All in One SEO gives you all the tools you need to improve your local SEO and rank higher on Google Maps. All in One SEO Pro offers complete support for schema markup so you can get more clicks and traffic with rich snippets. Take control of your RSS feed to add credits, custom text and links, or even advertisements to help monetize your blog. Automatically generate a WordPress XML sitemap and notify all search engines of any updates.Starting Price: $299 per year -
25
TribeLocal
TribeLocal
Local Citations are one of the key ingredients for increasing your presence. Which is why we provide Premium citations that are completed within minutes of your request. Our Local Rank Tracker algorithms are designed to track rankings for all the keywords that you want to rank for and help you keep a track of your performance. Ranking well online is directly correlated to being present on the listing websites. That is why we partnered up with more than 200 business listing websites to help you rank better. Our various Local SEO Tools like Rank Tracker, Citation Audit, SEO Audit and Review Management provide you the most extensive Local SEO Software experience on the internet. We understand that local citation building is the biggest enabler for a small business. Which is why we have created Premium Citation category which helps you get listed instantaneously and provides results in a few days. -
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Insites
Insites
If you sell digital marketing services, you need Insites. Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital marketing audit in under 60 seconds. Get more leads, boost engagement and win more business. Boost sales at every stage of your customer journey. We help marketing agencies, local search companies, newspapers, telcos and many others sell digital solutions more effectively to SMBs. -
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Local Rank Mapper
Local Rank Mapper
Local Rank Mapper is a local rank tracking tool to check Google My Business Listing rankings across multiple points. Unlike others rank trackers, it tracks rankings across multiple points in the same city. This provides a complete picture of what's going on with your local rankings. With white-label reporting helps SEO Professionals and agencies save hours building clients reports. Also, is a powerful lead generation tool to easily show potential client where their location ranks poorly in their city and get them interest in SEO Consulting projects.Starting Price: $19/Month -
28
LocalForce
GaleForce Digital Technologies
LocalForce is a cost-effective local search engine optimization (SEO) program designed to build a vast online presence for virtually any local business and maximize its online visibility. Our proprietary software will improve your clients’ rankings within organic results, directory listings and online map listings. LocalForce and its distribution partners are considered to be trusted data sources by all major websites that provide local citations. With LocalForce, you can be confident that your clients’ or franchisees’ contact data is being made available from the most authoritative sources possible, from GPS systems to 411. Contact us to learn how you can partner with Gale Force Digital to offer this inexpensive but effective SEO software solution.Starting Price: $99 per user per month -
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Whitespark
Whitespark
Whitespark Helps You Get More Customers From Google. Improve rankings, drive business, and fast-track your success in local search with Whitespark’s tools and managed citation services. From building citations, to earning reviews, to tracking your rankings, our tools help you show up, win customers, and manage your local search. Accurately track your search engine rankings on Google and Bing in any city across the local pack, local finder, maps, and organic. Reputation Builder helps you grow your online reviews, increase customer feedback, and testimonials with ease. The Local Citation Finder helps you quickly find key citations your competitors have that you need and improve your local ranking factors. With Whitespark’s managed citation and local SEO services, we take care of the legwork so that you can take care of all your new customers. Gain the competitive edge you need to stand out, increase listing engagement, and take control of your branded search results. -
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Places Scout
Places Scout
Monitor all of your business's online presence with Places Scout's powerful suite of SEO tools designed to save you time and money. Places Scout's powerful and accurate rank tracker allows you to monitor your local and organic search rankings and find out where your business appears in all the major search engines. Gather and Monitor Reviews from Google and 20 Top Review Sites, providing you with a complete picture of your business's online reputation with overall summary metrics, new review alerts, and multiple data views. Powerful citation analysis capabilities give you a complete picture of both your client's citations and your client's competitor citations. Each citation found is verified for NAP accuracy and consistency. Places Scout has recently partnered with Yext to bring you an industry-leading SEO platform that integrates the power of Yext's listing syndication data directly into Places Scout!