Compare the Top PPC Software in the USA as of November 2025

What is PPC Software in the USA?

PPC (Pay-Per-Click) software is a tool designed to help businesses create, manage, and optimize paid advertising campaigns across various platforms such as search engines, social media, and display networks. These tools provide features for keyword research, ad creation, bid management, performance tracking, and ROI analysis. PPC software typically includes automated bidding, A/B testing, audience targeting, and detailed analytics to help advertisers maximize the effectiveness of their ad spend. By offering insights into campaign performance, optimizing ad placements, and refining targeting strategies, PPC software helps businesses drive traffic, increase conversions, and achieve marketing goals more efficiently. Compare and read user reviews of the best PPC software in the USA currently available using the table below. This list is updated regularly.

  • 1
    Adzooma

    Adzooma

    ClickTech Solutions

    Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.
    Starting Price: Free
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  • 2
    Semrush

    Semrush

    Semrush

    Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.
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  • 3
    PPCDATAFEED

    PPCDATAFEED

    PPCDATAFEED

    PPCDATAFEED is your ultimate e-commerce partner, simplifying product feed management, creating templates, and optimizing various product feed files. Easily create custom feeds for multiple platforms while the template editor ensures brand consistency. Manage and optimize all your product data feeds in one web-based online tool with no limits. - Manage all your product feeds in one place - Optimize product feeds with many built-in optimization features - Create and export any xml, csv, etc., template for any channel - Create PPC campaigns based on your product feeds and much more Moreover, PPCDATAFEED serves a Data Feed tool for PPC campaigns, seamlessly converting feeds for effortless integration. Dominate the digital market with precision using PPCDATAFEED.
    Starting Price: $39/month
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    tool4seller

    tool4seller

    tool4seller

    Tool4seller is an Amazon seller tool that provides data analytics and translates it into reports, summaries, dashboards, and graphs to help sellers make better operational decisions. With functions to monitor, analyze, and present data of your Amazon business, including keyword research, PPC optimization, Ad performance tracking, sales trends, profits analytics, FBA inventory management, email automation, request reviews, instant alerts, listing optimization, profit dashboard, reverse ASIN search term lookup and competitor analytics. Multiple platforms of Web, iOS & Android are for options. Manage and drive your Amazon business whenever and wherever you are. Register tool4seller for a free trial now : )
    Starting Price: $19/month
  • 5
    CHEQ Essentials
    Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Our award-winning technology runs over 2,000 behavior tests on each and every visit coming to your website, detecting the threat level and source. If it's detected as invalid - we block it.
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    Starting Price: $149.00/month/user
  • 6
    Facebook Ads
    Reach out to future customers and fans. You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.
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    Channable

    Channable

    Channable

    We help more than 8,000 global companies including Samsung, Deloitte, Decathlon, Vodafone, TUI, and more, to grow their online sales, boost their ROI, and create a more efficient way to manage their product data using one single source of truth. Channable helps you utilize built-in feed templates for over 2,500 price comparison websites, affiliate platforms, and marketplaces – and generate ads for Microsoft Advertising, Google Ads, and more. Channable is the perfect tool for any kind of feed- based advertising. Users are eCommerce retailers, marketing agencies, travel advertisers, recruitment agencies & everyone else with a data feed.
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    Starting Price: $39 per month
  • 8
    TrueClicks

    TrueClicks

    TrueClicks

    With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.
    Starting Price: $99 per month
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    Skai

    Skai

    Skai

    Introducing the engine for full-circle intelligence, deeper customer connections and insights-driven success, from concept to commerce. Make smarter, predictive decisions at every turn with all the data you need and faster time-to-insight. Our rich data solutions provide AI-contextualized actionable intelligence about consumer sentiment, market trends, competition and more. Customer interactions happen everywhere. Maximize every touchpoint with the the broadest reach and gain the power to engage across all critical retailers, DTC channels, search engines, social media and more. Get more return from your ad spend with flexible, robust and cross-channel performance media activation. Skai’s™ solutions are industry-leading, with seamless ecosystem integrations, for data-driven campaigns and results that exceed KPIs.
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    AdNabu

    AdNabu

    AdNabu

    AdNabu is a leading AI-powered product feed management software for Shopify empowering merchants to drive rapid growth and maximizing their brand visibility. With a comprehensive suite of features, this all-in-one platform enables seamless optimization and management of advertising campaigns. Gain exposure to potential buyers actively seeking your products while creating high-converting product listings. Unlock the potential of multichannel marketing with AdNabu, by diversifying your reach with popular marketplaces, including Google Shopping, Facebook, Instagram, TikTok, Snapchat, Bing, and Pinterest. We offer around-the-clock, 24/7 customer support and a 14-day free trial.
    Starting Price: $29.99/month
  • 11
    AdStage

    AdStage

    AdStage

    Your Marketing Data in One Platform. We're on a mission to make analytics easy! Drive ROI by creating compelling dashboards with real-time data and easily share automated reports. Connect any or all of your ad accounts in as little as 5 min. Select widgets from the side menu, tables, pie charts, graphs, and even visuals of your ads. Automatically share your pre-built reports with key stakeholders, internally or externally. Is your Facebook Ads campaign doing as well as your Google Ads campaign? Create custom dashboards to track and measure the metrics that matter to you in one view (you can even customize metrics). Consider taking it to next level by adding AdStage Join to link ad data with web conversions and sales. It's like magic! Keep your creatives fresh and fight ad fatigue by automatically rotating or scheduling new ads to run for certain calendar dates or based on performance metrics.
    Starting Price: $199 per month
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    iSpionage

    iSpionage

    iSpionage

    iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rankings globally, and more. See it for yourself. Spionage provides landing page surveillance, website monitoring, and competitive keyword research for digital marketing teams looking to get a competitive advantage and to keep a closer eye on their top competitors. Local paid search ads campaigns monitoring, in multiple countries. Benchmarks of impression share at a local and national level. Custom Users’ Journey report from ads, keywords to landing pages. Keyword search rankings monitoring, across Google and Bing. Competitive analysis and interactive share of voice. Content gap analysis.
    Starting Price: $59 per month
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    Aori

    Aori

    Aori

    Aori is a set of tools to help you conquer Google and Microsoft Ads, offering modern solutions for marketers to create high‑performing campaigns that get better results​. Its SEM Tool lets you build Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns for Google and Microsoft Ads much faster than with native editors or web interfaces, employing industry‑proven structures that increase performance and simplifying creation and maintenance, while the Microsoft Advertising SKAGs Tool integrates directly with Microsoft Advertising so you can build SKAG campaigns without exporting from Google​. The Budget Manager provides a high‑level overview of campaign performance, adheres to strict budgets, automates tasks such as preventing over‑ and underspend, and redistributes budget to high‑performing campaigns within the Aori ecosystem and the Ecom Tool extends these capabilities to ecommerce advertising.
    Starting Price: $60.00/month/user
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    Quantify

    Quantify

    Quantify

    Aggregate all your data in one place. Easy integration with many popular ad networks and call tracking sources. Design custom layouts and delivery automatically. Connect popular PPC, Native, Social, Call Tracking sources. Direct API connections. Custom data imports. Connect popular PPC, Native, Social, Call Tracking sources. Customize appearance with charts, tables, images, and numbers. Drag & drop modules onto a template. Customize modules using hundreds of settings. Publish Reports Automatically. Publish output to many popular formats. Quantify is a popular business intelligence and data aggregation software for digital marketing agencies and paid search professionals. Quantify offers a FREE 14 day, no risk trial evaluation. Our customers are inquisitive self-starters. We encourage you to evaluate independently. Go design data visualizations that “pop”, presenting data beyond your expectations. Trial members access full functionality during the length of the evaluation.
    Starting Price: $49 per user per month
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    Myposeo

    Myposeo

    Myposeo

    Increase your search engine visibility with simplified and accelerated analysis of your SEO and analytics data. Share, export, optimise! Helping large companies to centralise, calculate and understand search engine & site-oriented data to improve your SEO for better visibility & performances. Our daily tracking monitors and manages your SEO & PPC campaigns, providing you with actionable insights on the most important KPIs. Our unique feature – pixel ranking provides your true organic ranking within the Search Engine Results Pages (SERP) on any device. Effective SEO management means having the accurate data in an actionable format at the right time. Our data can be formatted (PDF/ CSV/ JSON/ Email) to all users within a white label interface. The dashboards can import multiple sources of data including Google Analytics. Our google data studio connector has a plethora of metrics and is quick and easy to use.
    Starting Price: €18 per month
  • 16
    Acquisio

    Acquisio

    Acquisio

    Our lead sizing tool will help your sales reps pre-qualify prospects and have better conversations. Reps are guided to ask the prospect questions and score the customers answers. With data about the customer and additional sales enablement tools like our lead calculator, your sales team will be prepared to convert prospects on the spot. Save countless hours of work by launching new client accounts from predefined templates. Simply input basic business info about the client, select the right template and launch the campaigns in a few minutes. Within our local product, the Lead and Traffic Estimator can tell your sales team exactly how many leads a prospect can expect from their campaign. Using our massive database of local advertising campaigns with some qualifying questions, Acquisio Turing determines average CPCs for keywords in a particular industry and region to recommend the best package. It includes allocated media spend for the best results and expected conversions.
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    Feedvisor

    Feedvisor

    Feedvisor

    Feedvisor is the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon. Feedvisor’s platform and team of experts offer best-in-class, patented pricing technology, strategic advertising campaign optimization, brand and content management, and intelligence. Together, these features drive demand, profit, and revenue growth on the Amazon marketplace.
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    Google Campaign Manager 360
    Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. Use Trafficking to manage creatives and run ad campaigns. Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you. Build and run custom reports. Includes standard, floodlight, path to conversion (P2C), reach, and cross-dimension reach report types and subtypes. Gain insight into user interaction paths and learn the role that specific channels played in your conversions. The verification tab in Reporting helps you check the overall behavior of your ad impressions. Learn about tagging, geo-targeting, and content verification.
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    MatchCraft

    MatchCraft

    MatchCraft

    Welcome to the industry’s leading platform for selling and managing digital marketing campaigns at scale. As a pioneer in marketing technology, we have developed a best-in-class platform that makes it easy to manage and sell search campaigns both profitably and at scale. Get the essential building blocks for building search campaigns for small businesses in any industry. By utilizing MatchCraft's suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.
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