Compare the Top RFM Analysis Software in the USA as of November 2025

What is RFM Analysis Software in the USA?

RFM (Recency, Frequency, Monetary) analysis software is a powerful tool used by businesses to segment customers based on their purchasing behavior. It evaluates how recently a customer made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary) to identify high-value customer segments. The software provides actionable insights for personalized marketing campaigns, customer retention strategies, and revenue growth. It typically features dashboards, data visualization, and predictive analytics to help users make data-driven decisions. By automating customer segmentation, RFM analysis software enables companies to optimize marketing efforts and increase customer lifetime value. Compare and read user reviews of the best RFM Analysis software in the USA currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
  • 2
    Zoho CRM
    Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.
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    Starting Price: $14.00/month/user
  • 3
    Tableau

    Tableau

    Salesforce

    Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.
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    Starting Price: $75/user/month
  • 4
    Adobe Analytics
    Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.
  • 5
    Uployal

    Uployal

    Uployal

    Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet. We offer such solutions: - gamification - delivery and booking - online payment in the application - dynamic QR code - cashback - management of promotions and offers - sending push notifications - integration with social networks - online catalog of goods by category with filters - customer news feed - referral recommendation system - customer rank management - receiving feedback after purchase and managing them - purchase history - registration of purchases and self-delivery in the application of the buyer - dashboards with online sales dynamics - rfm analysis and cohort analysis - fraud protection
    Starting Price: $20
  • 6
    Salesforce Marketing Cloud
    Reach individual customers through hundreds of features to help you create tailored, relevant content — from basic email marketing tools to sophisticated cross-channel campaign functionality. Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
  • 7
    Netcore Cloud
    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
  • 8
    CleverTap

    CleverTap

    CleverTap

    CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. CleverTap provides a 14-day free trial for apps with up to 100K MAUs - integrate easily and cancel at any time. Get customer support directly on the dashboard. No surprise fees or charges. Over 8,000 leading brands including Vodafone, Gojek, BookMyShow, and Domino's trust CleverTap’s scalable solution to create meaningful customer experiences.
    Starting Price: $200/month
  • 9
    RFMcube

    RFMcube

    RFMcube

    RFMcube is a powerful tool that enables ecommerce businesses to segment their customer base in real-time using RFM analysis. By integrating RFMcube with your ecommerce platform, you can synchronize your sales history and identify key customer segments to enhance your marketing strategies. The platform allows for seamless filtering of your entire transaction history, dividing users into groups based on their purchasing behavior. This precise segmentation provides a comprehensive overview of customer behavior, always up-to-date and synchronized in real-time. With RFMcube, you can further refine these segments using additional filters such as purchased category and brand, accumulated points, and region. The platform's user-friendly interface facilitates easy integration with major ecommerce CMSs like Magento, Prestashop, Woocommerce, and Shopify, enabling you to connect your data sources almost instantly.
    Starting Price: €10 per month
  • 10
    Putler

    Putler

    Putler

    Consolidate all your stores, payment gateways and Google Analytics in a single app. Powerful business analytics on sales, products, subscriptions, customers and visitors. PayPal, Stripe, WooCommerce, Etsy, Shopify, Google Analytics, your critical business information is scattered across merchant providers, shopping cart systems and website analytics. It’s full of duplicates, missing information and out-of-sync records. Since you don’t get accurate, consolidated data, you end up making big decisions with trial & error. These results in losses lost opportunities, high churn, increased efforts, and a perpetual state of confusion and chaos. You will get a single source of truth for your orders, products and customers. You will see all the important stats at a glance. You can create custom reports, drill-down and segment instantly. What’s current revenue, which products are trending, what’s the best time to sell, which products to upsell, who are your top customers, etc.
    Starting Price: $20 per month
  • 11
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 12
    MoEngage

    MoEngage

    MoEngage

    MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -
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    Rejoiner

    Rejoiner

    Rejoiner

    Maximize customer lifetime value and reduce your cart abandonment rate. Rejoiner gives you all the email marketing software, tools, and hands-on consulting you need to increase conversion rates and crush your revenue goals. Combine purchase history, browsing behavior, marketing interactions, in-store, and catalog data to maintain a complete profile and score for every customer. Built-in triggers deliver marketing to customers at the opportune moments throughout the customer lifecycle: Cart Abandonment, Browse Abandonment, Price Drop, Post-Purchase, Birthday Sends and Win-Back. Build dynamic customer segments, so you can size up potential audiences and send targeted emails in minutes. Automatically score each customer based on their purchasing and email engagement behavior. Optimize your customer lifecycle to increase conversions at every stage.
    Starting Price: $199.00/month
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    Mr Dashboard

    Mr Dashboard

    Mr Dashboard

    Mr Dashboard specializes in business performance management and spreadsheet automation, offering tailored solutions to streamline processes, reduce errors, and enhance data-driven decision-making. Their services include customizable tools for automated reporting, financial analysis, and strategic planning, all designed to optimize efficiency and drive business growth. With expertise in Excel VBA and Google Sheets scripts, Mr Dashboard delivers scalable solutions that integrate seamlessly with existing workflows, empowering businesses to operate smarter and faster.
    Starting Price: $19.99 one-time payment
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    ActionIQ

    ActionIQ

    ActionIQ

    The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint. How to separate the CDP posers from the true players. Download ActionIQ’s guide to save yourself months of frustrating research and get to the truth on the confusing CDP landscape. In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ CDP enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints. Build an omnichannel “smart hub” stack that unifies data and empowers teams with the real-time insights they need. Gain deep customer understanding that enables you to deliver trust-building, profitable customer experiences at scale.
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    Oyster CDP

    Oyster CDP

    Express Analytics

    Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics. Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization. The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells.
  • 17
    Hive Marketing Cloud

    Hive Marketing Cloud

    Hive Marketing Cloud

    Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.
    Starting Price: £1,750/month
  • 18
    FLYDE

    FLYDE

    FLYDE

    FLYDE is the most accessible AI-driven platform designed to boost revenue and margins by simplifying customer data management for brands and retailers. It connects all your data sources, providing a real-time, granular 360º view of your customer base, enabling actionable insights. FLYDE integrates proprietary AI/ML-based predictive models to enhance customer retention and Customer Lifetime Value (CLTV) by 20%, maximize lead-to-sales conversion, and increase profits and Return on Advertising Spend (ROAS) by 43%. The platform offers features such as 360º customer profiles, predictive behavioral models, and intelligent segmentation to optimize every stage of the customer journey. With over 15 years of experience, FLYDE combines top-notch technology into a single platform, empowering businesses to unify and exploit both online and offline data efficiently. This approach minimizes churn, maximizes customer retention, and facilitates the development of personalized marketing campaigns.
  • 19
    Retainly

    Retainly

    Retainly

    Retainly is an omnichannel engagement platform that enables businesses to automate customer retention through emails, SMS, popular messengers, and web push notifications. Its user-friendly interface allows for the seamless execution of high-impact campaigns across various communication channels. By integrating marketing platforms, Retainly eliminates manual processes and data silos, empowering marketing teams to manage their tech stack independently and focus on creativity. The platform offers features such as web tracking, contact segmentation, workflow automation, and funnel analytics, providing comprehensive tools to enhance customer engagement. Retainly caters to industries, offering a low-code platform with pre-built integrations to streamline marketing efforts. Spare marketers from spending unnecessary hours learning a multitude of disconnected tools, allowing creativity to thrive.
  • 20
    SAP Customer Data Cloud
    Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
  • 21
    Optimove

    Optimove

    Optimove

    Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value.
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