Best Website Optimization Tools with a Free Trial
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Compare the Top Website Optimization Tools with a Free Trial as of November 2025
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What are Website Optimization Tools with a Free Trial?
Website optimization tools are software solutions designed to improve the performance, speed, user experience, and search engine rankings of websites. These tools typically focus on areas like page load times, mobile responsiveness, SEO (search engine optimization), content delivery, and user engagement. Key features often include website performance analysis, A/B testing, content optimization, image compression, SEO auditing, and heatmap tracking. By identifying areas for improvement and providing actionable insights, website optimization tools help businesses enhance site functionality, improve user retention, and drive more traffic. Compare and read user reviews of the best Website Optimization Tools with a Free Trial currently available using the table below. This list is updated regularly.
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1
Seobility
Seobility
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries.Starting Price: $50 per month -
2
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
3
Gumlet
Gumlet
Host, secure, and stream videos in minutes with Gumlet Video. Build custom video processing and delivery with Gumlet Video API. Optimize and deliver images at scale with Gumlet Image. Trusted by 10,000+ businesses, Gumlet handles 1.5B media files daily with a 54% optimization rate. Gumlet Video: Streamline Video Delivery 1. Simplify video streaming with minimal coding. 2. Achieve high compression without quality loss. 3. Manage videos on a unified platform. 4. Automate via APIs, SDKs, and webhooks. 5. Gain video analytics for better ROI. 6. RTMP Live Streaming at scale in minutes. Gumlet Image Optimization 1. Auto-resize and compress images. 2. Integrate seamlessly for better UX & SEO. 3. World’s first auto-responsive resize. 4. AI automation for complete image control. Founded in 2019 in Singapore by Aditya Patadia & Divyesh Patel, who also built AI startup Turing Analytics.Starting Price: $10 / month -
4
CSS HTML Validator
AI Internet Solutions LLC
CSS HTML Validator for Windows, Mac, and Linux is a fast, powerful, highly user configurable, and easy to use web development tool that checks HTML, CSS, SEO, spelling, accessibility (including WCAG 2.0/2.1/2.2), PHP, XHTML, JavaScript, htmx, and links. CSS HTML Validator includes batch processing (in the Pro edition), integrated HTML/CSS editing, and much more. It works offline so it's super-fast and your privacy is protected because your documents are not uploaded to a server for checking. CSS HTML Validator Pro has superior customization features so you can configure the validation to your liking. You can even add your own validator messages, recognize your own HTML elements and attributes, and much more. Try CSS HTML Validator Pro for Windows free for 200 validations or 30 days, whichever comes first. A FREE limited version of htmlval for Mac and Linux is also available.Starting Price: $60 (one time) -
5
Reactflow
Reactflow
Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.Starting Price: $19.99 per month -
6
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.Starting Price: $99.00/month
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7
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
8
WebCEO
WebCEO
WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.Starting Price: $36.00/month -
9
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
10
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
11
WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
12
SE Ranking
SE Ranking
SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.Starting Price: $24.80/month/user -
13
ContentKing
ContentKing
ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.Starting Price: $99/month -
14
Capturly
Capturly
Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!Starting Price: $29 per month -
15
Imagify
Imagify
Imagify is a powerful and easy-to-use WordPress plugin designed to optimize images and speed up your website. It automatically compresses, resizes, and converts images to modern formats like WebP and Avif with just one click. Created by the team behind WP Rocket, Imagify guarantees improved website loading times without sacrificing image quality. It enhances key performance metrics such as Google PageSpeed scores and Core Web Vitals. Imagify is ideal for users who want a quick and efficient way to compress large image files in bulk without any technical knowledge. Overall, it helps businesses improve SEO, user experience, and conversions by making images lighter and faster to load.Starting Price: $4.99 per month -
16
Moz Pro
Moz
Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.Starting Price: $49 per month -
17
Unbounce
Unbounce
Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.Starting Price: $72 per month -
18
rankingCoach
rankingCoach GmbH
rankingCoach is the complete digital marketing app for small businesses. Designed to cover all areas of online marketing: elevate search rankings, create high-performing Google Ad campaigns to increase traffic and leads, manage social media profiles, reviews and local directory presence, as well as monitoring competitors and local market conditions. Small business owners can do all this by taking a few minutes of their time each week, which will boost their business, attract new customers and get ahead of the competition. The App’s Facebook-like feed of local market information and competitor analysis makes marketing online engaging and easy to understand. Even for business owners with no experience in Digital Marketing.Starting Price: $29.95 per month -
19
Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
20
Elfsight
Elfsight
Upgrade your website without coding. Elfsight widgets help 300,000+ website owners to increase sales, engage visitors, collect leads and more. Save your time and money with ready-to-use solutions and grow your business faster! Choose a widget for any website goal. Increase visitor engagement, boost conversions, generate leads, provide customer support and grow social followers. Customize your widget with the help of our intuitive editor in a few clicks. Embed it to your website in a matter of seconds. Monitor your widget’s most important metrics, check how it does the job and see its true value for your website. Save your time. Our widgets will deal with your website tasks for you. Embed content from Instagram, Facebook, Twitter, Pinterest and other social media into your website. Display customer reviews from Facebook, Instagram, Google, Yelp, TripAdvisor and more on your website. Let visitors chat with you via their favorite messengers (Facebook and WhatsApp) right on your site.Starting Price: $5 per user per month -
21
Hexometer
Hexact, Inc
Based on AI technology the Hexometer™ monitoring service periodically scans over 2800 data points on your website to make sure your digital assets are in pristine condition. The monitoring service continuously checks your website and informs you in case of any erosion to its health. It will also give you tips and tricks on how to improve your website’s hygiene, ultimately improving your online visibility and performance. Your website is how the world sees your business. But If that first impression is a slow or broken website, that first visit will be their last. Unlike traditional uptime monitoring platforms that just tell you when your website is down, Hexometer is like having your very own QA team, continuously monitoring your website across six core areas including availability, performance, user experience, health, SEO, and security. Get real-time notifications when issues are detected via email, SMS, Slack, Telegram & Trello.Starting Price: $8.25 per month -
22
Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
23
FastPixel
Faster Web Solutions SRL
FastPixel is an all-in-one WordPress plugin designed to speed up websites. This plugin is packed with features that operate seamlessly in the background, allowing for automatic optimizations without requiring users to navigate complex settings. It's user-friendly and easy to configure, ensuring that your webpages start loading faster within minutes.Starting Price: $5 -
24
WiserNotify
WiserNotify
Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.Starting Price: $10 per month -
25
Kraken.io
Kraken.io
Kraken.io is a robust, ultra-fast image optimizer and compressor with best-in-class algorithms. We'll save you bandwidth and storage space and will dramatically improve your website’s load times. Designers, Developers, WordPress and Magento users - even enthusiasts all over the world use Kraken.io. All plans start out as a FREE Account which comes with 100 MB of testing quota. No credit card is required to sign up.Starting Price: $5 per month -
26
Embedly
Embedly
The most effective platform on the web to engage your audience through rich media embeds. Get features like images, video, polls, slideshows, music, live video, forms, gifs, infographics and more automatically. Embedly supports over 700+ Official Content Providers. Join our library of official providers to ensure your videos, photos, audio, and rich media content are delivered correctly every time, across all platforms.Starting Price: $9 per month -
27
imghaste
eSolutions Softhouse
Start working with imghaste.com. Get your images optimized & available in 500+ pops around the globe. Not a single line of coding is required. Our Image experts can help you optimize your website & mobile apps to the maximum. Serving from 500+ Edge Servers worldwide provide a faster content delivery all over the world. imghaste.com comes with with a Plug & Play Service Worker. That will do all the work for your. WebP, Client Hints, Size reduction, Effective Connection Type, Progressive JPEGs, Interlaced PNGs and many more. We will not use URL Rewrite on your end. No over-charges from BOT traffic. No more 404 errors on your Images. You keep all benefits for your real users ONLY. Serve your images at the right dimensions using the power of Client Hints. With the power of Service Workers, we are able to offer you enterprise level solution for your website at the cost of $$.Starting Price: $20 per month -
28
Linkz.ai
Linkz.ai
Install Linkz.ai in 2 minutes on your website or blog and instantly get automatic rich link previews on hover. Linkz.ai previews help your visitors to get context from linked content without bouncing between browser tabs, and, most importantly, without leaving your site. Linkz.ai features 💬 Link auto-previews popups work on all types of hyperlinks 📺 Media auto-preview - hyperlinks to YouTube, TikTok, Typeform, Prezi & other embeddable products open within your site 📱 Mobile-friendly link auto-previews 🛠 2-minute installation ⚙️ Easily control on which parts of the website display auto-previews 🎨 Light/Dark mode & custom styling 📰 Third-party article previewStarting Price: $5 -
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Oribi
Oribi
Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers. -
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ImageOptim
ImageOptim
Make images load faster and save bandwidth. Improved compression enables you to use beautiful images without bogging down your site. Easily create responsive images and thumbnails with high quality resampling and compression tuned for desktop and mobile resolutions. Integrate easily without installing specialized software. Using cutting-edge technology is as easy as downloading an image. Process product photos on e-commerce sites to have competitive website performance, and ensure that high quality images are fast for mobile users too. Fast images increase conversions and improve SEO. Clean and compress user-uploaded images. ImageOptim API removes private metadata and converts images to formats and sizes optimized for the web. You'll get fast-loading images that meet your requirements without burdening your users with technicalities or file size limits.Starting Price: $12 per month