Best Free Website Optimization Tools
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Compare the Top Free Website Optimization Tools as of November 2025
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What are Free Website Optimization Tools?
Website optimization tools are software solutions designed to improve the performance, speed, user experience, and search engine rankings of websites. These tools typically focus on areas like page load times, mobile responsiveness, SEO (search engine optimization), content delivery, and user engagement. Key features often include website performance analysis, A/B testing, content optimization, image compression, SEO auditing, and heatmap tracking. By identifying areas for improvement and providing actionable insights, website optimization tools help businesses enhance site functionality, improve user retention, and drive more traffic. Compare and read user reviews of the best Free Website Optimization Tools currently available using the table below. This list is updated regularly.
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1
Seobility
Seobility
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries.Starting Price: $50 per month -
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Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
3
Cloudflare
Cloudflare
Cloudflare is the foundation for your infrastructure, applications, and teams. Cloudflare secures and ensures the reliability of your external-facing resources such as websites, APIs, and applications. It protects your internal resources such as behind-the-firewall applications, teams, and devices. And it is your platform for developing globally scalable applications. Your website, APIs, and applications are your key channels for doing business with your customers and suppliers. As more and more shift online, ensuring these resources are secure, performant and reliable is a business imperative. Cloudflare for Infrastructure is a complete solution to enable this for anything connected to the Internet. Behind-the-firewall applications and devices are foundational to the work of your internal teams. The recent surge in remote work is testing the limits of many organizations’ VPN and other hardware solutions.Starting Price: $20 per website -
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TinyPNG
Tinify
TinyPNG (by Tinify) is a free image optimization tool trusted by developers and designers worldwide. It uses smart lossy compression to compress JPEG, PNG, WebP, and AVIF files by up to 80% without visible quality loss - boosting speed, SEO, and reducing bandwidth. Compress, convert, and resize images via our intuitive web app or powerful API. SDKs are available for Python, Node.js, PHP, Java, Ruby, and .NET. Includes an official WordPress plugin and a growing ecosystem of community-built integrations. Tinify is simple and accessible with no complex settings, no guesswork. It just works. Whether you're a beginner or building for scale, you get reliable results fast. All plans start with a generous free tier, and responsive customer support is here when you need help. George the panda 🐼 would be thrilled to see you give it a try.Starting Price: $0 -
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Gumlet
Gumlet
Host, secure, and stream videos in minutes with Gumlet Video. Build custom video processing and delivery with Gumlet Video API. Optimize and deliver images at scale with Gumlet Image. Trusted by 10,000+ businesses, Gumlet handles 1.5B media files daily with a 54% optimization rate. Gumlet Video: Streamline Video Delivery 1. Simplify video streaming with minimal coding. 2. Achieve high compression without quality loss. 3. Manage videos on a unified platform. 4. Automate via APIs, SDKs, and webhooks. 5. Gain video analytics for better ROI. 6. RTMP Live Streaming at scale in minutes. Gumlet Image Optimization 1. Auto-resize and compress images. 2. Integrate seamlessly for better UX & SEO. 3. World’s first auto-responsive resize. 4. AI automation for complete image control. Founded in 2019 in Singapore by Aditya Patadia & Divyesh Patel, who also built AI startup Turing Analytics.Starting Price: $10 / month -
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Website Speedy
Website Speedy
Founded by MakkPress Technologies, Website Speedy is the ultimate solution to optimize your website’s loading times. This SaaS based website optimization tool is specifically designed to help users reduce website loading times instantly. The tool works with an automatic script that scans any website for render-blocking elements and rearranges them to enhance the website’s DOM. In addition to that, the website speedy tool also optimizes the images and other assets from the website to ensure faster loading speeds across all browsers and devices. It is compatible with all major e-commerce platform such as Shopify, Big commerce, Squarespace, Shift4Shop, Click funnels, Webwave, & Custom Website, etc.Starting Price: $20 USD/month (Paid annually -
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CSS HTML Validator
AI Internet Solutions LLC
CSS HTML Validator for Windows, Mac, and Linux is a fast, powerful, highly user configurable, and easy to use web development tool that checks HTML, CSS, SEO, spelling, accessibility (including WCAG 2.0/2.1/2.2), PHP, XHTML, JavaScript, htmx, and links. CSS HTML Validator includes batch processing (in the Pro edition), integrated HTML/CSS editing, and much more. It works offline so it's super-fast and your privacy is protected because your documents are not uploaded to a server for checking. CSS HTML Validator Pro has superior customization features so you can configure the validation to your liking. You can even add your own validator messages, recognize your own HTML elements and attributes, and much more. Try CSS HTML Validator Pro for Windows free for 200 validations or 30 days, whichever comes first. A FREE limited version of htmlval for Mac and Linux is also available.Starting Price: $60 (one time) -
8
Reactflow
Reactflow
Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.Starting Price: $19.99 per month -
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SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.Starting Price: $99.00/month
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10
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
11
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
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WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
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SE Ranking
SE Ranking
SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.Starting Price: $24.80/month/user -
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Capturly
Capturly
Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!Starting Price: $29 per month -
15
GTmetrix
GT.net
How fast does your website load? Find out with GTmetrix See how your site performs, reveal why it's slow and discover optimization opportunities. We'll breakdown your page performance in a summarized report. Get a detailed assessment with: PageSpeed and YSlow scores and Recommendations Page Load Details (time, size, number of requests) Various Analysis Options Waterfall, Video and Report History Set up an alert and get notified when your page underperforms. We'll send you an alert linked to a full report so you can know what happened. Test your page on a real Android device or on over 20 different Simulated Device options. Analyze your performance with iPhones, iPads, Samsung Galaxy/Note, Google Nexus/Pixel phones, and other popular devices.Starting Price: $14.95 per month -
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Twik
Twik
The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales. -
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Marketing Miner
Marketing Miner
Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - APIStarting Price: $13.00/month -
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ShortPixel
ShortPixel
A faster loading page means a more pleasant user experience, better search ranking and as a result, more page views. ShortPixel uses advanced compression technology that reduces image size without affecting the quality, thus making your pages load faster.Starting Price: $9.99 per month -
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POWR
POWR
Forms, popups, countdown timers, sliders, media galleries, ecommerce, social media feeds/icons and much more. No coding necessary. The secret sauce for having an amazing eCommerce business isn’t so secret after all. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, make sales, and support current customers so they keep coming back. While the “what” of success is direct and explicit, the “how” is as clear as mud. Furthermore, deciding what’s more important is a debate that has gone on for ages, and will probably, almost certainly continue for the foreseeable future.Starting Price: $0 -
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Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
21
Elfsight
Elfsight
Upgrade your website without coding. Elfsight widgets help 300,000+ website owners to increase sales, engage visitors, collect leads and more. Save your time and money with ready-to-use solutions and grow your business faster! Choose a widget for any website goal. Increase visitor engagement, boost conversions, generate leads, provide customer support and grow social followers. Customize your widget with the help of our intuitive editor in a few clicks. Embed it to your website in a matter of seconds. Monitor your widget’s most important metrics, check how it does the job and see its true value for your website. Save your time. Our widgets will deal with your website tasks for you. Embed content from Instagram, Facebook, Twitter, Pinterest and other social media into your website. Display customer reviews from Facebook, Instagram, Google, Yelp, TripAdvisor and more on your website. Let visitors chat with you via their favorite messengers (Facebook and WhatsApp) right on your site.Starting Price: $5 per user per month -
22
Hexometer
Hexact, Inc
Based on AI technology the Hexometer™ monitoring service periodically scans over 2800 data points on your website to make sure your digital assets are in pristine condition. The monitoring service continuously checks your website and informs you in case of any erosion to its health. It will also give you tips and tricks on how to improve your website’s hygiene, ultimately improving your online visibility and performance. Your website is how the world sees your business. But If that first impression is a slow or broken website, that first visit will be their last. Unlike traditional uptime monitoring platforms that just tell you when your website is down, Hexometer is like having your very own QA team, continuously monitoring your website across six core areas including availability, performance, user experience, health, SEO, and security. Get real-time notifications when issues are detected via email, SMS, Slack, Telegram & Trello.Starting Price: $8.25 per month -
23
FastPixel
Faster Web Solutions SRL
FastPixel is an all-in-one WordPress plugin designed to speed up websites. This plugin is packed with features that operate seamlessly in the background, allowing for automatic optimizations without requiring users to navigate complex settings. It's user-friendly and easy to configure, ensuring that your webpages start loading faster within minutes.Starting Price: $5 -
24
WiserNotify
WiserNotify
Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.Starting Price: $10 per month -
25
Optimus Image Optimizer
KeyCDN
Smart compression of images WordPress Plugin & API. Automatic. Protects your data. Ideal for editorial staff, photographers, bloggers. Optimus targets a lossless compression of PNG images and a slightly lossy compression of JPEG images of media uploaded to WordPress — while focusing on protecting your data. In plain terms: the visual appearance of treated images does not change in any way. The plugin slims down the original image and all preview images of an uploaded motif. An important difference to desktop and online optimization tools: Photoshop, ImageOptim, JPEGmin and TinyPNG only treat the original images, since thumbnails are only generated when that image is uploaded to WordPress. Optimus compresses all preview images as well (=thumbnails). Reduction of file size with no change in visible image quality.Starting Price: $29 per year -
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imghaste
eSolutions Softhouse
Start working with imghaste.com. Get your images optimized & available in 500+ pops around the globe. Not a single line of coding is required. Our Image experts can help you optimize your website & mobile apps to the maximum. Serving from 500+ Edge Servers worldwide provide a faster content delivery all over the world. imghaste.com comes with with a Plug & Play Service Worker. That will do all the work for your. WebP, Client Hints, Size reduction, Effective Connection Type, Progressive JPEGs, Interlaced PNGs and many more. We will not use URL Rewrite on your end. No over-charges from BOT traffic. No more 404 errors on your Images. You keep all benefits for your real users ONLY. Serve your images at the right dimensions using the power of Client Hints. With the power of Service Workers, we are able to offer you enterprise level solution for your website at the cost of $$.Starting Price: $20 per month -
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Linkz.ai
Linkz.ai
Install Linkz.ai in 2 minutes on your website or blog and instantly get automatic rich link previews on hover. Linkz.ai previews help your visitors to get context from linked content without bouncing between browser tabs, and, most importantly, without leaving your site. Linkz.ai features 💬 Link auto-previews popups work on all types of hyperlinks 📺 Media auto-preview - hyperlinks to YouTube, TikTok, Typeform, Prezi & other embeddable products open within your site 📱 Mobile-friendly link auto-previews 🛠 2-minute installation ⚙️ Easily control on which parts of the website display auto-previews 🎨 Light/Dark mode & custom styling 📰 Third-party article previewStarting Price: $5 -
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OpenWidget
LiveChat, Inc.
OpenWidget is a free website widget plugin allowing you to boost your customer engagement and build consistent customer journeys with the use of essential tools available for you out of the box: - Instagram Feed Widget for websites, allowing to share your brand personality on the website; - Contact Card, giving your customers the option to leave you a message that will be sent straight to your email; - FAQ module, providing them with instant answers to all of the common questions; - Product Cards displaying all of your latest deals or hot drops. All of the above features are available for free, and with the AI-enhanced product onboarding and configuration, you can save both the time and effort that you would normally spend on configuring ecommerce software. The time that you can then use to focus on improving your customer service and closing more sales.Starting Price: Free -
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Social Board
Social Board
We made SocialBoard to collect all of the user-generated content our marketing team worked hard to make. We also noticed most social aggregators have way too many features and are not easy to use. Our product is simple but powerful under the hood. Collect Connect your social account. And start showing posts. Curate your feed so your posts are displayed the way you want them to. Embed the custom feed on your website. Great brands rely on us to keep their websites fresh. An instant flow of user-generated content & social media. We collect posts from Instagram, Twitter, and Youtube automatically and embed them on your website in one curated feed.Starting Price: $19 per month -
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Framer
Framer
Framer is an all-in-one tool that helps teams design every part of the product experience. Start in Framer and get to a functional prototype faster than ever—no code required. In Framer, interactions are first-class throughout your whole workflow—wireframing, visual design, prototyping, design systems, handoff, and user testing. Create prototypes in the canvas with animations, transitions, and Smart Components and get better feedback from user tests, useful handoff code for engineers, and quicker buy-in from stakeholders. Framer is your tool for designing everything. Work with your team to get high-fidelity prototypes in minutes with smart features, drag and drop components, layout tools, building blocks, and more. Asynchronous collaboration in your design tool is great, but what’s the point if it just means more back-and-forth? Framer helps you rethink collaboration, offering deeper ways for designers to work in teams and plug into existing workflows.Starting Price: $15 per month