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COMMUTER PROGRAMS BEST PRACTICES WORKSHOP
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Kristen Greig Program Management Office Specialist
First MBUSA new hire in Atlanta in March 2015 PM for “Project Eagle” GT Graduate + MBA Candidate Worked for Southern Company at Plant Vogtle Daily MARTA rider + 1-car family
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Mercedes-Benz USA | Commuting & Mobility
Kristen Greig June 2017
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Coming in 2018: MBUSA HQ in Sandy Springs
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Commuting Strategy for MBUSA HQ
Teleworking + Flex Time Pilot:1 to 2 days / week from home Core/Flex Hours + Summer Hours Memorial Day through Labor Day Goal: Enhanced productivity and heightened retention of valued employees MARTA “Help the company tap into the millennial talent who want to live in town, while also being close to executive-level housing in Buckhead and the northern Atlanta suburbs.” Daily MARTA usage ~20 people Digital Shuttle Tracking HQ to SS Station: 0.7 mi MARTA Shuttle for LEED Points Digital Touch Screens + Mobile App for convenient tracking & updates
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COMMUTER PROGRAMS BEST PRACTICES WORKSHOP
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InterContinental Hotels Group
Commuter Pilot and Flexible Work Arrangements Charlotte Wolf-Tarfa © 2017 IHG. All rights reserved. Proprietary and confidential – further reproduction or distribution is prohibited
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1 1 History & Objectives kristen
Proprietary and confidential – further reproduction or distribution is prohibited
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Our goal is to adjust the arrival experience at IHG to better match the new work place.
IHG’s Ravinia office faces several challenges; traffic, parking, roadwork and highway construction. Our goal as an Employer of Choice is to design a new commuting package that eases some of this challenge and better aligns IHG with leading Perimeter and Atlanta companies. As we know with our guests, sometimes how we get to our destination can be just as important as the experience once we arrive. Proprietary and confidential – further reproduction or distribution is prohibited
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Partnership with Perimeter Connects
2 IHG Travel Survey Partnership with Perimeter Connects Proprietary and confidential – further reproduction or distribution is prohibited
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Under 16% of employees have daily childcare
IHG Travel Survey 2016 50% of employees arrive at work between am 58% of employees leave work between pm More than 50% dissatisfied with commute 26% are satisfied 39% of employees spend 30-60 min commuting to work 80.5% of employees drive alone Under 16% of employees have daily childcare transportation responsibilities partnered with Perimeter Community Improvement Districts (PCID) to utilize their expertise via Perimeter Connects, PCID’s commuting and transportation experts. Perimeter Connects designed a survey for IHG to understand the current behavior of our employees, interest in alternative commuting and the necessary incentives to drive change. 623 employees participated Most IHG surveys result in ~10% returns, this is a significant response rate. The survey focused on employees currently based in Ravinia in order to understand opportunities for behavior change. Perimeter Connects would like to connect with our Alpharetta colleagues more directly via lunch and learns and a separate survey. Perimeter Connects also linked IHG with case studies and lessons learned from other local companies to design a suggested program. Key lesson learned: Changing commuting behavior at scale can take two years to fully adopt. This creates an urgency for IHG to act in the near-term. Proprietary and confidential – further reproduction or distribution is prohibited
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Responses Positive attitudes towards commute modes:
73% Feels driving to work is faster than public transportation 44% Is willing to ride an IHG provided vanpool 38% Ability to telework 37% Is willing to carpool with someone they do know 30% Free transit pass Employees did not respond well to: Riding a bike or walking Carpooling with someone they do not know Riding public transportation Someone to ride with me the first time I take the bus/ train Chance to win prizes Help in figuring out when/ where to catch bus/ train Proprietary and confidential – further reproduction or distribution is prohibited
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Senior Leadership Recommendation
3 Senior Leadership Recommendation Proprietary and confidential – further reproduction or distribution is prohibited
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Long Term Recommendation For IHG Commuter Program
Implement Flexible culture Non-Parking Incentives Carpool Shuttle Pilot Marketing Employees can work from home, alternative locations, staggering days based on department and job responsibility to ensure business continuity and in- office presence. Aligns with HR Flexible Work Recommendations Provide cash incentive for employees to give up parking at the Ravinia. Support this by providing assistance with alternative commuter options (Carpool, MARTA, GRTA, Biking/walking). Provide two parking passes/month and provide 5 “Guaranteed ride home” through GDOT Implement an IHG-based carpool program, utilizing existing technology to connect potential ride matches. Insight into arrival times, stops, schedules: on mobile, onsite TV’s, website, etc. to increase awareness and easy usage/ accessibility Identify appropriate location in Alpharetta for pick up/drop off. Determine set schedule and offer a shuttle for employees with drop down desks and wi-fi. Long term decision on price to employee TBD. Kick off/ Market commute program in collaboration with Perimeter Connects. Include all program information in the employee handbook/benefits package and during onboarding at the same time as parking instructions. Work with management to condense meetings to the middle of the day, allowing employees with the flexibility to arrive and leave based on the train or bus schedule or to match their carpool partners. Incentivize carpool partners via cash incentive to relinquish parking. More than 30% of employees live within 10 miles of Ravinia. A significant percentage of employees live along MARTA, and more are located within the average distance from the GRTA Xpress bus park and ride lots. 44% are willing to ride an IHG provided Van Pool, 30% are more likely to take the bus/ train if offered a free transit pass. 19% is willing to carpool for a small cash incentive. There is a dense population of employees located within close proximity of colleagues. A dense population of employees are located in the Alpharetta area with high traffic congestion and limited commuting options. A shuttle is becoming a leading practice for major companies. Removing these drivers from the road would support traffic and parking reductions. Many employees live outside of the transit system, leading to longer commute times, but a better opportunity for flexible work. Over 98% of employees would work from home 1+ days per week. 28% of respondents would be more likely to carpool if provided assistance finding a carpool partner with whom they could share the driving responsibilities. Charlotte How thoughtful we can be around matching (common interests, not just location) Assigned parking in deck for carpoolers? Bob to follow up with Preferred Office Properties. Easy access when you come in to work, get in, park and get to your desk without having to drive around to find parking. KEY Recommendation Rationale Private and confidential
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4 Commuter Pilots Anna Proprietary and confidential – further reproduction or distribution is prohibited
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Pilot Proposal for Steering Committee
Group 1: Cash Incentive Pilot. $ x per month to use alternative commuter options Details: IHG provides financial incentive for giving up the benefit of a parking space. Individuals determine their own alternative commute. Options available: Flexible work Carpooling MARTA Perimeter Connects for support Group 2: Pilot IHG shuttle from Alpharetta for four weeks participants Details: Non-stop shuttle from P&R location to office WIFI Front door drop off Two pick up times in morning and afternoon Sign up during Fair and identified employees through IHG Travel Survey Lunch & Learn Kristen
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Flexible Work Arrangements
5 Flexible Work Arrangements Proprietary and confidential – further reproduction or distribution is prohibited
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Create an environment where employees can be at their best
Attract and retain a talented and diverse workforce Increase productivity and engagement Strengthen our culture of collaboration, trust and accountability Empower work life fit for all employees Proficient technology tools and solutions usage Weave well being throughout 2 online modules Proprietary and confidential – further reproduction or distribution is prohibited
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Charlotte Wolf-Tarfa Specialist, Talent Development & Performance
Proprietary and confidential – further reproduction or distribution is prohibited
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COMMUTER PROGRAMS BEST PRACTICES WORKSHOP
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Vmware Americas sites Seattle New York City San Francisco Boston
Washington DC Denver Atlanta Austin Costa Rica
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Step One: identify opportunity
Classify sites as tier 1 or tier 2 based on opportunity Identify transit accessibility at sites, how are employees currently obtaining transit passes? Are there local support organizations that can help? How far do employees typically commute to each site?
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Step Two: company support programs
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Step three: plan internal administration of programs
Intranet Support? Parking Management- onsite, through property management, etc. New Hire Orientations Transit Vendors Evaluation of programs and budgets
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Step four: identify local support organizations
Incentives Programs Discounts Transportation Infrastructure Improvements
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THANK YOU!
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