4 Signs Your Business is Dying

Transcript

1. 4 Signs Your Business is Dying & How to Revive

   It

2. Josh Pigford @Shpigford

3. None
4. None
5. None

6. baremetrics.io

7. Death / Revival How to spot it & what to

   do

8. Dying ARPU is < $20

9. Single-digit ARPU’s are a death sentence

10. Why?

11. Support

12. Support work is a cancer to progress

13. 1000 @ $3/mo

14. 30 @ $100/mo

15. High ARPU means less support for more money

16. Little money ! Little loyalty =

17. ARPU Comparison TrackThePack: $2
 PopSurvey/Temper: $30 Baremetrics: $65

18. Revive Charge More

19. B2B & <$20 Grossly undervaluing product

20. Won’t pay more? You aren’t solving a big enough pain

21. Dying Revenue ceiling is < $100

22. Good measuring stick for value

23. Can’t charge > $100? Not providing enough value

24. Low value means low loyalty & high churn

25. The more you can charge one person, the more you

    can charge the rest

26. Ceiling Comparison PopSurvey/Temper: $100 Baremetrics: $700

27. Revive Provide more value

28. Dying Churn is over 25%

29. 1 out 4 customers bailing is not sustainable

30. Not an easy fix Fundamental issue of low value

31. Churn Comparison Temper: 25% Baremetrics: 9%

32. Revive Increase engagement

33. More engagement means it’s less disposable

34. Dying 1 year and < $2000 MRR

35. Good indicator you aren’t solving a real problem

36. Not a time to suck it up and push through

37. Too many easier (and more profitable) pains to solve

38. Revive Lost cause

39. Change product offering, charge more or shut it down

40. So where’s the hope?

41. If you keep doing what you’re doing, you’ll keep getting

    what you’re getting

42. Throw as much as you can at the wall and

    see what sticks

43. Nothing sticks? Be honest with yourself and move on

44. Trudged away on PopSurvey & Temper for 3+ years

45. Baremetrics surpassed 3 years of work in < 5 months

46. Which would you work on?

47. Don’t waste your time on things that don’t make an

    impact

48. Josh Pigford @Shpigford [email protected]

49. shpig.me/bizdying