Optuna is an open-source black-box optimization framework. In this presentation, I will first discuss how the development of Optuna started, why a company is developing it as OSS, and how we have cultivated its community. Then, I will talk about the extensive application areas of Optuna, with specific examples in robotics and material science. Lastly, I will introduce OptunaHub, a new challenge in the Optuna ecosystem, which is a platform for sharing features.