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An entrepreneur aspires to business ideas with low investments that are capable of churning massive revenue. He or she searches for every possible way to have the business run smoothly and increase revenue; i.e., profitability is the end goal. The young and dynamic individuals of today want to start
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The moment we start talking about the Indian e-commerce industry, one name that none of us can forget is Snapdeal. As one of India's top five online marketplaces, Snapdeal has made its mark. But we are not here to talk about this amazing company, we’re here to
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Suryakumar Yadav is quickly becoming a household name, and it’s easy to see why. With his incredible talent, hard work, and growing fan base, he’s not just making waves in the sports world but also catching big brands' attention. His fresh, clean image and youthful energy make
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The franchise industry in India has been witnessing significant growth, with over 300 new franchise companies starting up every year. According to industry statistics, the India franchise business is expected to reach USD 140-150 billion in the next five years. Multi-unit franchisees account for 53% of all franchises in the
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In the ever-evolving world of online gaming, one genre has taken the Indian market by storm: online fantasy games. These games tend to give captivating virtual experiences and have become popular among millions across the country. After all, who wouldn't want to create their own dream team and
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Entrepreneurs, just like anyone else, also appreciate a relaxing evening. And what better way to unwind than by indulging in a night of binge-watching Netflix? But here's the exciting part: Even during your downtime, you can find inspiration and ignite your entrepreneurial spirit by watching the right movies
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Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, trust, and respect. Such people promote a product or service by using their names or photos for a brand. Advertisers and clients hope that a celebrity's approval or
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This is a great time to be alive – a great time to learn and then, earn! So, in this piece – we shall talk about the free ones. The surge in AI tools like ChatGPT has sparked a growing interest in AI education, and luckily, there are plenty of free AI
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For a long time now, India's cosmetics and personal care industry has been disorganized. This is primarily because this segment was exclusively accessible in urban areas, where women tend to be more knowledgeable about these types of services. Nevertheless, things have changed lately and greater development can be
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When you think of Yuzvendra Chahal (Yuzi Chahal), you probably picture him spinning webs around the world's best batsmen, celebrating with his signature smile, and entertaining fans with his off-field antics. But beyond his cricketing excellence, Chahal has built a strong personal brand that companies are eager to
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Shikhar Dhawan is well-known as 'Gabbar' in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands? It’s simple: he’s honest, relatable, and shows authenticity. Whether he is going
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The retail industry in India is rapidly growing due to the emergence of new retailers. In fact, it accounts for 10% of the country's GDP and 8% of its employment. India is also among the top 5 global retail markets in terms of economic value and is considered
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Endorsement is a form of brand communication in which a celebrity works as the brand's spokesman, certifying the business's claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional,
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Shubman Gill has rapidly emerged as one of India’s most promising cricketers. With his stylish batting, impeccable technique, and impressive performances on the international stage, he has not only won millions of hearts but also caught the attention of leading brands. Gill's youth appeal, clean image, and
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Naturally, one of the world's largest and most influential firms would prefer to sweep any rare mistakes and misfires under the rug and claim they never occurred. Amazon originally started when founder Jeff Bezos began selling ebooks from his basement in Washington. It is presently the world'
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Metals are the classic driving force in the field of industrialization, with Steel holding the dominant position. For a long time, steel has contributed exceptionally to India’s economic growth. India ranks second after China in the production of crude steel. The Indian Steel Industry goes way back to the
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Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the
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Bakery businesses have been a staple in India for centuries. From traditional bakeries to modern cafes, the bakery industry has seen tremendous growth in the country over the last decade. With the rise of the middle class and changing consumer preferences, there is a significant demand for high-quality bakery products
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The growth of the e-commerce industry impacted the courier business. Due to more shopping in the eCommerce platform courier business is becoming one of the fastest-growing markets in India nowadays. Courier and delivery companies provide various services starting from the online courier and cargo marketplace and finishing with logistics. There
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The thrill of an IPL auction is no less than the tournament itself— seeing your favorite team bidding for your favorite player is enough to spark excitement. The Indian Premier League is not just a regular sports event— it’s a mega cricket festival. In a franchise sports tournament like
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As a name synonymous with glamour, fitness, and style, Malaika Arora has established herself as a leading figure in the Indian entertainment industry. Over the past two decades, she has seamlessly transitioned from a Bollywood diva to a fitness guru, fashion trendsetter, and one of India’s most trusted brand
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Possession of land has always been and continues to be, viewed as an indication of social status and authority. The pursuit of more territory has been the cause of numerous conflicts and the downfall of many empires throughout history. On the one hand, land has been vital to human advancement
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The celebration of Holi, the festival of colors, goes beyond ordinary revelry; it reflects the spirit of unity, forgiveness, and joyful fellowship. Brands have noticed the cultural significance of this bright event and have effectively incorporated it into their advertising strategies. These commercials highlight the numerous principles linked with Holi,
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Run by the most affluent cricket board in the world– BCCI– the Indian Premier League is among the world’s highest-paid lucrative tournaments. As mentioned by Forbes, IPL is the sixth most valuable sports league in the world, ranking behind the NFL, the Champions League, and Europe’s four big